What to Look for in a Marketing Agency
1/ Marketing Is About Messaging…and Infrastructure
From Afif Khoury, CEO, SOCi
SOCi is a technology company first. We developed a platform that serves as the backbone for some of the largest franchises in the world to run their marketing. Brands invest a lot of money into messaging and then turn be deploying local ads. That’s 20 things they have to manage. Multiply that by 5,000 locations. Now you’re literally up to 100,000 pages that say “Ace Hardware”—that’s a problem a human can’t really handle. Our technology lets everybody log in and out, share assets, go through approval processes, and get notifications, brand templates, suggested best practices. A lot of people will shy away from ROI models, but we don’t. We’ll absolutely show you what the ROI is on your social campaigns, your search campaigns, your reviews, and your ability to respond to them and get that score higher. Relative to this time last year, our usage is up 300 percent. When COVID-19 hit, digital channels like social media became a critical lifeline for local businesses, and our listings management tool became really important: A lot of stores have had to change their hours of operation, or put out notifications about mask wearing, or update delivery availability. Those things were constantly changing every week. That tool has really served these small businesses.
