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Radio Ink Magazine

Inside Your Eyelids

Jan 11, 2021 3 minute

This is what good marketers see when they close their eyes:

1. Win the heart and the mind will follow. The mind of the customer will always create logic to justify what the heart has already decided.

2. We buy what we buy to remind ourselves — and announce to the world around us — who we are.

3. A tribe is made up of self-selected insiders.

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