Radio Ink Magazine

How 2020 Will Change Radio

2020 should teach us that radio is the strongest, most directly connected medium for immediate and vital information, companionship, and, now, innovation. I for one have more promotions, ideas for client categories, and planned-out promotional schedules than I have in my entire career.

2020 can be the year that makes us look at everything as an industry and find the things that matter most. Like our connection to our audience, how many people we keep company during a pandemic when they may otherwise be alone, and, most of all, recognizing the people from your team who stepped up, put their heads down, and were there for their station and their community no matter

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