3 rules to understand the price of Apple products
It’s as regular as the turning of the seasons. Apple announces a new product and then the complaints that it’s overpriced start rolling in.
Now, I’ll be the first to admit that selling a pair of headphones for £549 does seem a bit much. Will it succeed? That remains to be seen – and Apple sometimes does misjudge its prices, as happened with the original HomePod.
But in general, you should not be surprised about Apple selling a product for a high price. Its pricing strategy shifts from product to product and from year to
