Fujifilm X-S10

At a glance

£949 body only

£1,299 with 18-55mm f/2.8-4 lens

● 26.1MP APS-C X-Trans CMOS sensor

● ISO 80-51,200 (extended)

● Up to 30fps continuous shooting

● 5-axis in-body stabilisation

● 2.36m-dot viewfinder

● Fully articulated touchscreen

Over the past decade, Fujifilm has built up a loyal following for its charismatic X-series cameras, with a brand identity that’s all about retro design. Its flagship X-T4 has a top-plate that’s festooned with analogue dials and switches, giving direct access to almost every important setting, while the more junior X-T30 adopts a sensible subset of these controls. On this basis, its new mid-range X-S10 comes as a real surprise, instead looking more like a miniature version of a Canon or Nikon DSLR. So what, exactly, is Fujifilm thinking?

Essentially, the X-S10 is aimed at DSLR users who want to upgrade to mirrorless but have grown used to the classic layout of a large handgrip, electronic control dials and top-plate mode dial that has dominated the market for 30 years. It’s also designed for those who don’t want the size, weight or expense of full frame, and are frustrated by the disinterest shown by Canon and Nikon in the smaller and cheaper, but still extremely capable, APS-C format. The result is a compact SLR-like camera equipped with in-body image stabilisation (IBIS) and a fully articulated screen. It’s a desirable combination that surprisingly hasn’t been made before in APS-C, and