Andi Robertson
The America’s Cup versus the Vendée Globe. Which gives more value? It’s a moot point but as the Cup ramped up and the Vendée finished you’d hear this discussed around the race dock in Les Sables d’Olonne. But in terms of the overall sponsorship spend IMOCA’s president Antoine Mermod has been quoting some interesting figures whilst discussing the hugely buoyant ocean racing economy in south Brittany within the area
