LORENZO CIFONELLI x LORO PIANA x THE RAKE DEBUT CAPSULE COLLECTION
special thanks to the Prince de Galles Hotel, Paris
all garments available to order on TheRake.com
Why has Lorenzo Cifonelli, the creator of some of the most mythical and coveted tailoring in the world, whose family invented the famous Cifonelli shoulder — which Karl Lagerfeld said he could recognise at a hundred metres — decided to partner with The Rake to bring a new accessibility to his signature style? Why is it that Cifonelli has harnessed all of his technical acumen — the secret of a Cifonelli coat is that it is leaner and more fitted than any other jacket yet remains extraordinarily light and offers unrestricted range of movement — with the intention of creating garments of extraordinary value? Why has he teamed up with the revered luxury cloth mill Loro Piana, and, for the first time in his label’s history, decided to offer a Cifonelli-designed jacket at under €1,000 (eight times cheaper than a bespoke jacket and one third of the price of his own ready-to-wear brand)?
Lorenzo says: “I recognised today that tailoring is in a fight
