Audiobook4 hours
Death to All Sacred Cows: How Successful Business People Put the Old Rules Out to Pasture
Written by David Bernstein, Beau Fraser and Bill Schwab
Narrated by Johnny Heller
Rating: 3.5 out of 5 stars
3.5/5
()
About this audiobook
Three award-winning advertising executives prove that in business, Sacred Cows deserve to die.
Don't get us wrong. While the authors have nothing against cows in general-they love steak-they do have a problem with Sacred Cows. Blindly doing things because...well...that's the way they've always been done. Formulas may be comforting, but they rarely work in the real world. For example:
-Always Trust Your Research. BANG. Research should be used to demystify decisions, not make them for you.
-The Customer Is Always Right. BANG. Except in those instances when they are woefully wrong.
-Always Focus on Solving the Problem. BANG. Focusing instead on the opportunity not only solves the problem but leads to more imaginative and lasting solutions.
-Follow the Leader. BANG. Doing so only plays to his strengths, not yours. After all, he drives the category.
-Focus on the Numbers. BANG. Great numbers are a by-product of great strategies.
-Teams Create the Best Solutions. BANG. Team dynamics usually kill great ideas.
-Internal Competition Leads to Better Results. BANG. It only leads to resentment.
In this hysterically irreverent and wise book, Beau Fraser, David Bernstein, and Bill Schwab share their successful approach to euthanizing Sacred Cows through humorous and vivid real-world, global examples.
Don't get us wrong. While the authors have nothing against cows in general-they love steak-they do have a problem with Sacred Cows. Blindly doing things because...well...that's the way they've always been done. Formulas may be comforting, but they rarely work in the real world. For example:
-Always Trust Your Research. BANG. Research should be used to demystify decisions, not make them for you.
-The Customer Is Always Right. BANG. Except in those instances when they are woefully wrong.
-Always Focus on Solving the Problem. BANG. Focusing instead on the opportunity not only solves the problem but leads to more imaginative and lasting solutions.
-Follow the Leader. BANG. Doing so only plays to his strengths, not yours. After all, he drives the category.
-Focus on the Numbers. BANG. Great numbers are a by-product of great strategies.
-Teams Create the Best Solutions. BANG. Team dynamics usually kill great ideas.
-Internal Competition Leads to Better Results. BANG. It only leads to resentment.
In this hysterically irreverent and wise book, Beau Fraser, David Bernstein, and Bill Schwab share their successful approach to euthanizing Sacred Cows through humorous and vivid real-world, global examples.
Author
David Bernstein
David Bernstein spent twenty years residing in NYC. Missing the countryside, with its chainsaw- wielding maniacs, werewolves and backwoods dwellers, he moved back to Upstate NY where he was raised and feels much more at home. He spends most of his time with his wife and daughter when not writing, reading or hiding bodies.
Related to Death to All Sacred Cows
Related audiobooks
Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine Rating: 0 out of 5 stars0 ratingsSummary of Max Fisher's The Chaos Machine Rating: 0 out of 5 stars0 ratingsDon't Send a Resume: And Other Contrarian Rules to Help Land a Great Job Rating: 0 out of 5 stars0 ratingsThe Bullhearted Brand: Building Bullish Restaurant Brands That Charge Ahead of the Herd Rating: 0 out of 5 stars0 ratingsThe Humachine: Humankind, Machines, and the Future of Enterprise Rating: 0 out of 5 stars0 ratingsReputation Rules: Strategies for Building Your Company's Most valuable Asset Rating: 2 out of 5 stars2/5I'm Not A Numbers Person Rating: 0 out of 5 stars0 ratingsLaunchpad Republic: America's Entrepreneurial Edge and Why It Matters Rating: 5 out of 5 stars5/5Summary of Richard P. Rumelt's The Crux Rating: 0 out of 5 stars0 ratingsManaging at the Leading Edge: Navigating and Piloting Business Strategy at Critical Moments Rating: 0 out of 5 stars0 ratingsExtreme Trust: Honesty as a Competitive Advantage Rating: 5 out of 5 stars5/5Whale Hunting: How to Land Big Sales and Transform Your Company Rating: 5 out of 5 stars5/5The Story Edge: How Leaders Harness the Power of Stories to Win in Business Rating: 0 out of 5 stars0 ratingsPit Bulls & Entrepreneurs: Five Ferocious Insights that Bark Out Success in Entrepreneurship! Rating: 0 out of 5 stars0 ratingsLead Together: Stop Squirrelling Away Power and Build a Better Team Rating: 0 out of 5 stars0 ratingsThe Leader Architect: The Right People in the Right Places Doing the Right Stuff at the Right Time Rating: 0 out of 5 stars0 ratingsThe Way of the Wall Street Warrior: Conquer the Corporate Game Using Tips, Tricks, and Smartcuts Rating: 0 out of 5 stars0 ratingsFlex: Reinventing Work for a Smarter, Happier Life Rating: 4 out of 5 stars4/5The Power of Having Fun: How Meaningful Breaks Help You Get More Done Rating: 4 out of 5 stars4/5Stinkin' Thinkin: 37 Mental Mistakes, False Beliefs & Superstitions That Can Ruin Your Career & Your Life Rating: 5 out of 5 stars5/5The Healthy Workplace Nudge: How Healthy People, Cultures and Buildings Lead to High Performance Rating: 0 out of 5 stars0 ratingsUnlabel: Selling You Without Selling Out Rating: 4 out of 5 stars4/5The 5AM Club: Own Your Morning. Elevate Your Life. Rating: 4 out of 5 stars4/5The Mirror Test: Is Your Business Really Breathing? Rating: 4 out of 5 stars4/5Gonzo Marketing Rating: 4 out of 5 stars4/5Raising Chickens For Dummies: 2nd Edition Rating: 4 out of 5 stars4/5Someone has to be the most expensive why not make it you? Rating: 5 out of 5 stars5/5The E-Myth Enterprise Rating: 5 out of 5 stars5/5Raising Goats For Dummies Rating: 4 out of 5 stars4/5
Management For You
Company Rules: Or Everything I Know About Business I Learned from the CIA Rating: 4 out of 5 stars4/5The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever Rating: 5 out of 5 stars5/5The 7 Habits of Highly Effective People: 30th Anniversary Edition Rating: 5 out of 5 stars5/5Good to Great Rating: 5 out of 5 stars5/5The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months Rating: 4 out of 5 stars4/5Spark: How to Lead Yourself and Others to Greater Success Rating: 5 out of 5 stars5/5Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity Rating: 4 out of 5 stars4/5The Introverted Leader: Building on Your Quiet Strength Rating: 4 out of 5 stars4/5Radical Candor: Fully Revised & Updated Edition: Be a Kick-Ass Boss Without Losing Your Humanity Rating: 4 out of 5 stars4/5The 7 Habits of Highly Effective People Rating: 4 out of 5 stars4/5The Anxious Achiever: Turn Your Biggest Fears into Your Leadership Superpower Rating: 4 out of 5 stars4/5Multipliers, Revised and Updated: How the Best Leaders Make Everyone Smarter Rating: 5 out of 5 stars5/5The E-Myth Revisited: Why Most Small Businesses Don't Work and Rating: 5 out of 5 stars5/5The 6 Types of Working Genius: A Better Way to Understand Your Gifts, Your Frustrations, and Your Team Rating: 5 out of 5 stars5/5Developing the Leader Within You 2.0 Rating: 5 out of 5 stars5/5Principle-Centered Leadership Rating: 4 out of 5 stars4/5The New One Minute Manager Rating: 5 out of 5 stars5/5The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Rating: 5 out of 5 stars5/5The Authentic Leader: Five Essential Traits of Effective, Inspiring Leaders Rating: 4 out of 5 stars4/5Thinking in Systems: A Primer Rating: 5 out of 5 stars5/525 Ways to Win with People: How to Make Others Feel Like a Million Bucks Rating: 5 out of 5 stars5/5The Effective Executive: The Definitive Guide to Getting the Right Things Done Rating: 4 out of 5 stars4/5Boundaries for Leaders: Results, Relationships, and Being Ridiculously In Charge Rating: 5 out of 5 stars5/5The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail Rating: 5 out of 5 stars5/5The Power Code: More Joy. Less Ego. Maximum Impact for Women (and Everyone). Rating: 4 out of 5 stars4/5The 360 Degree Leader: Developing Your Influence from Anywhere in the Organization Rating: 4 out of 5 stars4/5How to Talk to Anyone at Work: 72 Little Tricks for Big Success Communicating on the Job Rating: 5 out of 5 stars5/5The First Minute: How to start conversations that get results Rating: 5 out of 5 stars5/5
Reviews for Death to All Sacred Cows
Rating: 3.749999975 out of 5 stars
3.5/5
4 ratings0 reviews