The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning
Written by Bob Gilbreath
Narrated by Bruce Reizen
3.5/5
()
About this audiobook
The old interruptive model of marketing doesn’t work. Customers are tuning out. They no longer listen to in-your-face messages. Marketing strategist Bob Gilbreath’s hot new concept, Marketing with Meaning, represents the next evolutionary step in a progression following direct marketing and permission marketing. Rather than pushing a product or service, Marketing with Meaning woos customers by offering them something of value independent of purchase.
In The Next Evolution of Marketing, Gilbreath describes the marketing revolution now underway and the powerful forces driving it. Inside, he provides Marketing with Meaning success stories, including:
• Samsung’s laptop and cell phone charging stations, which are now found in more than 50 airports throughout the United States
• Dove’s Campaign for Real Beauty and its viral video “Evolution,” which has been viewed more than 100 million times
• Burger King’s Xbox advergames, which helped boost the company’s profits by 40 percent in one year
This first-ever comprehensive model for creating and managing a meaningful marketing campaign uses in-depth case studies of successful campaigns and explains how to develop and execute a solid strategy for meeting customers’ needs. It also arms you with an original set of metrics for precisely measuring the effectiveness of your initiatives. The Next Evolution of Marketing is your guide to surviving and thriving in this marketing revolution.
Bob Gilbreath
Bob Gilbreath is chief marketing strategist at Bridge Worldwide, one of the largest global digital ad agencies. He has worked with some of the world’s largest marketers, including Procter & Gamble, Johnson & Johnson, Anheuser-Busch, and Ford. He currently leads digital strategy work for clients such as Kroger, Abbott, Luxottica, and ConAgra Foods. Bob was recognized by Advertising Age as one of the Top 50 Marketers of 2004. Bridge Worldwide headquarters are located in Cincinnati, Ohio.
Related to The Next Evolution of Marketing
Related audiobooks
You Need PR: An Approachable Guide to Public Relations for Early-Stage Companies Rating: 0 out of 5 stars0 ratingsHow Cool Brands Stay Hot: Branding to Generations Y and Z Rating: 5 out of 5 stars5/5What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Rating: 4 out of 5 stars4/5Influencer Marketing Strategy: How to Create Successful Influencer Marketing Rating: 0 out of 5 stars0 ratingsMomentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age Rating: 3 out of 5 stars3/5Get Scrappy: Smarter Digital Marketing for Businesses Big and Small Rating: 5 out of 5 stars5/5The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns Rating: 5 out of 5 stars5/5The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business needs One Rating: 5 out of 5 stars5/5The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media Rating: 4 out of 5 stars4/5The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth Rating: 4 out of 5 stars4/5Sway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy Rating: 5 out of 5 stars5/5Marketing: A Love Story: How to Matter to Your Customers Rating: 4 out of 5 stars4/5Meaningful: The Story of Ideas That Fly Rating: 4 out of 5 stars4/5Bigger Than This: How to Turn Any Venture into an Admired Brand Rating: 4 out of 5 stars4/5Subscription Marketing: Strategies for Nurturing Customers in a World of Churn Rating: 4 out of 5 stars4/5The Billion Dollar Branding Blueprint Rating: 5 out of 5 stars5/5The Power of Why: Breaking Out In a Competitive Marketplace Rating: 4 out of 5 stars4/5Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It Rating: 5 out of 5 stars5/5Inbound Marketing: Get Found Using Google, Social Media, and Blogs Rating: 4 out of 5 stars4/5Conversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human Rating: 3 out of 5 stars3/5Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters Rating: 0 out of 5 stars0 ratings
Business Development For You
Good to Great Rating: 5 out of 5 stars5/5Doughnut Economics: Seven Ways to Think Like a 21st-Century Economist Rating: 5 out of 5 stars5/5The Human Sales Factor: The Human-to-Human Equation for Connecting, Persuading, and Closing the Deal Rating: 5 out of 5 stars5/5The Advantage: Why Organizational Health Trumps Everything Else In Business Rating: 5 out of 5 stars5/5Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All Rating: 4 out of 5 stars4/5The Smartest Investment Book You'll Ever Read: The Simple, Stress-Free Way to Reach You Rating: 4 out of 5 stars4/5Success Mindsets: How Top Entrepreneurs Succeed in Business and Life Rating: 5 out of 5 stars5/5Your Creative Career: Turn Your Passion into a Fulfilling and Financially Rewarding Lifestyle Rating: 4 out of 5 stars4/5Built to Last: Successful Habits of Visionary Companies Rating: 4 out of 5 stars4/5Flipping the Switch: Unleash the Power of Personal Accountability Using the QBQ! Rating: 4 out of 5 stars4/5The Art of Connection: 7 Relationship-Building Skills Every Leader Needs Now Rating: 5 out of 5 stars5/5The Money Culture Rating: 4 out of 5 stars4/5Questions that Sell: The Powerful Process for Discovering What Your Customer Really Wants, Second Edition Rating: 5 out of 5 stars5/5How to Retire Happy, Wild, and Free: Retirement Wisdom That You Won't Get from Your Financial Advisor Rating: 4 out of 5 stars4/5The Divide: Global Inequality from Conquest to Free Markets Rating: 4 out of 5 stars4/5The Lords of Strategy: The Secret Intellectual History of the New Corporate World Rating: 4 out of 5 stars4/5Simple Rules: How to Thrive in a Complex World Rating: 4 out of 5 stars4/5Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days Rating: 4 out of 5 stars4/5Think and Grow Rich (1937 Edition): The Original 1937 Unedited Edition Rating: 5 out of 5 stars5/57 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone Rating: 5 out of 5 stars5/5One Little Spark!: Mickey's Ten Commandments and The Road to Imagineering Rating: 4 out of 5 stars4/5Coach Builder: How to Turn Your Expertise Into a Profitable Coaching Career Rating: 5 out of 5 stars5/5The Laws of Simplicity: Design, Technology, Business, Life Rating: 4 out of 5 stars4/5How the Mighty Fall Rating: 4 out of 5 stars4/5Dead Aid: Why Aid Is Not Working and How There Is a Better Way for Africa Rating: 4 out of 5 stars4/5The Leader Habit: Master the Skills You Need to Lead--in Just Minutes a Day Rating: 4 out of 5 stars4/5Turning the Flywheel: A Monograph to Accompany Good to Great Rating: 5 out of 5 stars5/5Awakening the Entrepreneur Within Rating: 4 out of 5 stars4/5
Reviews for The Next Evolution of Marketing
6 ratings1 review
- Rating: 5 out of 5 stars5/5Great book on marketing’s move from interruption to permission to meaning. He explains why the old way is becoming less and less successful. Marketing with meaning on the other hand is changing the game and getting better results. People actually tune you in rather than out. Marketing with meaning is done by offering something of value independent of the purchase that drives your sales up. The first half of the book is filled with many interesting case studies and examples of both big and small companies. The second half he uses these examples when showing how to put this theory into action. What I love about this book is it shows what others have done successfully and gets you thinking in a different way.
1 person found this helpful