Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Unavailable
    Treasure Hunt: Inside the Mind of the New Consumer
    Unavailable
    Treasure Hunt: Inside the Mind of the New Consumer
    Unavailable
    Treasure Hunt: Inside the Mind of the New Consumer
    Audiobook9 hours

    Treasure Hunt: Inside the Mind of the New Consumer

    Written by Michael J. Silverstein and John Butman

    Narrated by John H. Mayer

    ()

    Currently unavailable

    Currently unavailable

    About this audiobook

    A BMW in a Costco parking lot?

    A working-class family with a 50-inch plasma TV?

    What's going on in the mind of the new consumer?

    TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.


    From the Compact Disc edition.
    LanguageEnglish
    PublisherPenguin Random House Audio
    Release dateMay 9, 2006
    ISBN9780739340851
    Unavailable
    Treasure Hunt: Inside the Mind of the New Consumer
    Author

    Michael J. Silverstein

    Michael J. Silverstein is a senior partner and managing director at The Boston Consulting Group. He is the coauthor of the bestsellers Trading Up and Treasure Hunt. He is an authority on consumer buying behavior, retail and packaged goods innovation, and market development.

    More audiobooks from Michael J. Silverstein

    Related to Treasure Hunt

    Related audiobooks

    Marketing For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      4k For Less Outlay

      Feb 1, 2023

      4k For Less Outlay
      1 min read

    • Article

      4k For Less Outlay

      Feb 1, 2023

      4k For Less Outlay
      1 min read

    • Article

      Building The Dream

      Sep 23, 2021

      I am old enough to remember the 1989 Kevin Costner movie Field of Dreams, in which Costner plays an Iowa farmer who builds a baseball pitch in his cornfield that attracts the ghosts of legendary baseball players from the past. It’s a hokey but fun mo

      3 min read

    • Article

      Giving Up The (traditional) Restaurant Ghost

      Jun 19, 2020

      ghost, dark or cloud kitchens – also known as virtual restaurants – are commercial facilities purpose-built to run restaurant kitchens on a delivery-only basis. Although still a relatively novel concept in South Africa, there are a few in operation l

      4 min read

    • Article

      The Retail Revolution

      Feb 29, 2024

      The tailwinds created for online retail in 2022 quickly turned to headwinds in 2023 as a result of rapid interest rate rises designed to curb consumer spending and drive down inflation. The good news is that every retailer, whether it's a bricks-and-

      4 min read

    • Article

      Chatting The Chat

      Jul 27, 2023

      Chatting The Chat
      3 min read

    • Article

      Why Is The Smartest Ad Format In The World So… Stupid?

      Jun 22, 2022

      Hey marketing industry, how does it feel to be the ATM of the internet? Here in New Zealand, we pump hundreds of millions of dollars into display advertising every year. And this pays for websites and content for the public to freely enjoy. That’s ni

      5 min read

    • Article

      10 The Best Home And Soho Printers To Buy Now

      Apr 11, 2023

      The pandemic saw us working from home and setting up a home office, and in some cases, SOHO spaces. And these needed all the accoutrements of an office including a printer. Despite all the talk of paperless offices, printers and printing are just som

      5 min read

    • Article

      Meet The CX Mullet

      Aug 12, 2018

      Meet The CX Mullet
      3 min read

    • Article

      Manufacturers Disagree On Global Or Regional New Cars

      Jan 18, 2024

      THE Consumer Electronics Show is always a good event, especially with an increasing number of car makers using it to make big announcements. What always amuses me is how many of them proudly show off their new tech, proclaiming it as a world first, w

      2 min read

    • Article

      Cmos Of The Future

      Dec 8, 2021

      IF YESTERDAY’S CMO WAS ABOUT COMMUNICATIONS, BRANDING, AND ADVERTISING, TODAY’S CMO IS A STRATEGIC PARTNER TO THE CEO. WHAT WILL THE CMO OF THE FUTURE LOOK LIKE? I think all executive leaders should be strategic partners to the CEO – hard for them to

      2 min read

    • Article

      From Work to Play

      Sep 10, 2018

      From Work to Play
      1 min read

    • Article

      The Seven Rules Of Great Content

      Jun 21, 2018

      Thriving at the intersection of production and creative strategy, its showreel from the past year includes the likes of Les Mills, Icebreaker, Scapegrace (previously known as Rogue Society) and NZ Avocado. Sam Stuchbury, founder and creative director

      4 min read

    • Article

      Dan Gardner

      Nov 18, 2020

      AUSTRALIAN CAR adverts are boring and uninformative and it’s mostly thanks to a group of joyless do-gooders who have learnt to exploit an archaic advertising loophole. Until someone at Ad Standards comes to their senses and reforms the complaints pro

      2 min read

    • Article

      Blending Tech at 924

      Nov 1, 2019

      Blending Tech at 924
      2 min read

    • Article

      Ma.Marketing Association

      Jun 21, 2018

      Brands that can empathise and be more human are able to provide better customer experience and build stronger relationships. So how do you get your brand or business to be more human or empathetic? Customer experience starts with your company’s emplo

      1 min read

    • Article

      Podcasts For Entrepreneurs

      Oct 9, 2020

      Podcasts For Entrepreneurs
      2 min read

    • Article

      If You Don't Plan for the Long Term, Plan on Failure

      Nov 1, 2022

      EVERYTHING YOU NEED to know about doing business you can find in Aesop's Fables. Don't believe me? Then consider Fable 373— “The Ant and the Grasshopper,” in which the foolish grasshopper fiddles the summer away, rather than putting aside food for wi

      5 min read

    • Article

      Any Time. Any Place

      Jun 1, 2020

      Any Time. Any Place
      1 min read

    • Article

      Iain Ayre Is It Really Progress?

      Feb 18, 2022

      BIO: Iain Ayre’s automotive enthusiasms span everything from Minis to Bentleys. He has prototyped several car designs without commercial success, and has written 18 books on random motoring subjects. He continues to avoid getting a proper job. Techni

      3 min read

    • Article

      Iain Ayre Is It Really Progress?

      Feb 18, 2022

      BIO: Iain Ayre’s automotive enthusiasms span everything from Minis to Bentleys. He has prototyped several car designs without commercial success, and has written 18 books on random motoring subjects. He continues to avoid getting a proper job. Techni

      3 min read

    • Article

      Building Pan-african Brands

      Sep 1, 2016

      Building Pan-african Brands
      7 min read

    • Article

      Editor’s Letter

      Jan 20, 2021

      Ah, February. The air is heavy with desire. People are pursuing the object of their affections. It can only mean one thing: the Consumer Electronics Show has been and gone, dropping a whole load more gadgets for us all to drool over. Rather than havi

      1 min read

    Reviews for Treasure Hunt

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words