Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas
Written by Grant McCracken
Narrated by Dan John Miller
()
About this audiobook
A Culturematic is a little machine for making culture. It’s an ingenuity engine.
Once wound up and released, the Culturematic acts as a probe into the often-alien world of contemporary culture, to test the atmosphere, to see what life it can sustain, to see who responds and how. Culturematics start small but can scale up ferociously, bootstrapping themselves as they go.
Because they are so inexpensive, we can afford to fire off a multitude of Culturematics simultaneously. This is evolutionary strategy, iterative innovation, and rapid prototyping all at once. Culturematics are fast, cheap, and out of control. Perhaps as important, they fail early and often. They are the perfect antidote to a world where we cannot guess what’s coming next.
In Culturematic, anthropologist Grant McCracken describes these little machines and helps the reader master them. Examples are drawn from NFL Films, Twitter, the Apple Genius Bar, Starbucks, Ford, SNL Digital Shorts, Restoration Hardware, UNICEF, J. Crew, Pie Lab, USA Network, and the GEICO gecko.
For the traditional producers of culture — the creators of movies, design, advertising, publishing, magazines, newspapers, and corporate R&D — this book will inspire new innovation and creativity.
For the emerging producers of culture — the digital players — this book will serve as a practical handbook. Culturematic: our app for creating the world anew.
Grant McCracken
Grant McCracken, an anthropologist, has studied American culture and business for twenty-five years. He is the author of several books, most recently Chief Culture Officer: How to Create a Living, Breathing Corporation.
Related to Culturematic
Related audiobooks
Now We Are 40 Rating: 4 out of 5 stars4/5Streampunks: YouTube and the Rebels Remaking Media Rating: 4 out of 5 stars4/5Make It New: The History of Silicon Valley Design Rating: 5 out of 5 stars5/5Live Work Work Work Die: A Journey into the Savage Heart of Silicon Valley Rating: 4 out of 5 stars4/5The Twittering Machine Rating: 5 out of 5 stars5/5Never Be Alone Again: How Bloghouse United the Internet and the Dancefloor Rating: 0 out of 5 stars0 ratingsSex in the Museum: My Unlikely Career at New York's Most Provocative Museum Rating: 4 out of 5 stars4/5The Story Behind: The Extraordinary History Behind Ordinary Objects Rating: 4 out of 5 stars4/5The Impact Equation: Are You Making Things Happen or Just Making Noise? Rating: 0 out of 5 stars0 ratingsThe Iconist: The Art and Science of Standing Out Rating: 5 out of 5 stars5/5The Know-It-Alls: The Rise of Silicon Valley as a Political Powerhouse and Social Wrecking Ball Rating: 4 out of 5 stars4/5Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are Rating: 3 out of 5 stars3/5The Turn-On: How the Powerful Make Us Like Them-from Washington to Wall Street to Hollywood Rating: 2 out of 5 stars2/5Summary of Simone Stolzoff's The Good Enough Job Rating: 0 out of 5 stars0 ratingsAll the News That's Fit to Click: How Metrics Are Transforming the Work of Journalists Rating: 3 out of 5 stars3/5Trampled by Unicorns: Big Tech's Empathy Problem and How to Fix It Rating: 4 out of 5 stars4/5User Tested: How the World's Top Companies Use Human Insight to Create Great Experiences Rating: 5 out of 5 stars5/5Paid Attention: Innovative Advertising for a Digital World Rating: 3 out of 5 stars3/5My Robot Gets Me: How Social Design Can Make New Products More Human Rating: 5 out of 5 stars5/5True Story: What Reality TV Says About Us Rating: 3 out of 5 stars3/5Snark Rating: 3 out of 5 stars3/5Monster: A Tough Love Letter On Taming the Machines that Rule our Jobs, Lives, and Future Rating: 0 out of 5 stars0 ratingsFans: A Journey into the Psychology of Belonging Rating: 3 out of 5 stars3/5Image Control: Art, Fascism, and the Right to Resist Rating: 0 out of 5 stars0 ratingsMystery: A Seduction, A Strategy, A Solution Rating: 3 out of 5 stars3/5The Personals Rating: 0 out of 5 stars0 ratingsThe Power of Cute Rating: 2 out of 5 stars2/5You Don't Own Me: How Mattel v. MGA Entertainment Exposed Barbie's Dark Side Rating: 4 out of 5 stars4/5Iterating Grace: Heartfelt Wisdom and Disruptive Truths from Silicon Valley's Top Venture Capitalists Rating: 1 out of 5 stars1/5Ends.: Why we overlook endings for humans, products, services and digital. And why we shouldn’t. Rating: 5 out of 5 stars5/5
Business Development For You
Success Mindsets: How Top Entrepreneurs Succeed in Business and Life Rating: 5 out of 5 stars5/5Your Creative Career: Turn Your Passion into a Fulfilling and Financially Rewarding Lifestyle Rating: 4 out of 5 stars4/5Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All Rating: 4 out of 5 stars4/5The Human Sales Factor: The Human-to-Human Equation for Connecting, Persuading, and Closing the Deal Rating: 5 out of 5 stars5/5Doughnut Economics: Seven Ways to Think Like a 21st-Century Economist Rating: 5 out of 5 stars5/5The Advantage: Why Organizational Health Trumps Everything Else In Business Rating: 5 out of 5 stars5/5Good to Great Rating: 5 out of 5 stars5/5How to Retire Happy, Wild, and Free: Retirement Wisdom That You Won't Get from Your Financial Advisor Rating: 4 out of 5 stars4/5One Little Spark!: Mickey's Ten Commandments and The Road to Imagineering Rating: 4 out of 5 stars4/5The Money Culture Rating: 4 out of 5 stars4/5The Leader Habit: Master the Skills You Need to Lead--in Just Minutes a Day Rating: 4 out of 5 stars4/5Turning the Flywheel: A Monograph to Accompany Good to Great Rating: 5 out of 5 stars5/5Think and Grow Rich (1937 Edition): The Original 1937 Unedited Edition Rating: 5 out of 5 stars5/5The Family-First Entrepreneur: How to Achieve Financial Freedom Without Sacrificing What Matters Most Rating: 4 out of 5 stars4/5Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days Rating: 4 out of 5 stars4/5The Smartest Investment Book You'll Ever Read: The Simple, Stress-Free Way to Reach You Rating: 4 out of 5 stars4/5The Art of Connection: 7 Relationship-Building Skills Every Leader Needs Now Rating: 5 out of 5 stars5/5Flipping the Switch: Unleash the Power of Personal Accountability Using the QBQ! Rating: 4 out of 5 stars4/5Simple Rules: How to Thrive in a Complex World Rating: 4 out of 5 stars4/5The Lords of Strategy: The Secret Intellectual History of the New Corporate World Rating: 4 out of 5 stars4/5Grow Rich! With Peace of Mind Rating: 5 out of 5 stars5/57 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone Rating: 5 out of 5 stars5/5The Divide: Global Inequality from Conquest to Free Markets Rating: 4 out of 5 stars4/5The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience Rating: 4 out of 5 stars4/5Elite Minds: How Winners Think Differently to Create a Competitive Edge and Maximize Success Rating: 5 out of 5 stars5/5How the Mighty Fall Rating: 4 out of 5 stars4/5Great on the Job: What to Say, How to Say It. The Secrets of Getting Ahead. Rating: 4 out of 5 stars4/5
Reviews for Culturematic
0 ratings0 reviews