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    Meaningful: The Story of Ideas That Fly
    Meaningful: The Story of Ideas That Fly
    Meaningful: The Story of Ideas That Fly
    Audiobook3 hours

    Meaningful: The Story of Ideas That Fly

    Written by Bernadette Jiwa

    4/5

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    About this audiobook

    Our new digital landscape has spawned an entrepreneurial culture and the belief that anyone with a laptop and an Internet connection has the power to change the world-to create an idea that flies. But for every groundbreaking business that started this way, a thousand others have stalled or failed. Why? What's the secret to success? What do Khan Academy, the GoPro camera, the Dyson vacuum cleaner and Kickstarter have in common?

    After years of consulting with hundreds of innovators, creatives, entrepreneurs and business leaders to help them tell the stories of their ideas, I have discovered something: every business that flies starts not with the best idea, the biggest budget or better marketing, but with the story of someone who wants to do something-and can't.

    We don't change the world by starting with our brilliant ideas, our dreams; we change the world by helping others to live their dreams. The story of ideas that fly is the story of the people who embrace them, love them, adopt them, care about them and share them. Successful ideas are the ones that become meaningful to others-helping them to see what's possible for them.

    Our ideas fly when we show others their wings.
    LanguageEnglish
    PublisherAscent Audio
    Release dateFeb 1, 2016
    ISBN9781469003276
    Meaningful: The Story of Ideas That Fly
    Author

    Bernadette Jiwa

    Bernadette Jiwa is the author of two #1 Amazon business bestsellers. She works with, and speaks to entrepreneurs, companies and business leaders from around the world, helping them reinvent their businesses and rethink their marketing. You can find her and her award-winning blog at TheStoryofTelling.com.

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