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    Questions that Sell: The Powerful Process for Discovering What Your Customer Really Wants, Second Edition
    Questions that Sell: The Powerful Process for Discovering What Your Customer Really Wants, Second Edition
    Questions that Sell: The Powerful Process for Discovering What Your Customer Really Wants, Second Edition
    Audiobook8 hours

    Questions that Sell: The Powerful Process for Discovering What Your Customer Really Wants, Second Edition

    Written by Paul Cherry

    Narrated by Patrick Lawlor

    4.5/5

    ()

    About this audiobook

    Ask the questions—and get the sale.

    As a salesperson your product knowledge is extensive, but that’s not enough. If you fail to ask the right questions—the ones that uncover a customer’s real needs—you will never close the deal.

    Questions that Sell reveals advanced questioning techniques that will help you sell your products or services based on value to the customer, rather than price—and increase your success rate as a result. Packed with powerful examples, exercises, and hundreds of sample questions for a wide range of buyer interactions, the revised and updated second edition now includes new material on how to:

    • Use questions to qualify prospects (without insulting them)
    • Discover hidden customer needs and motivations
    • Raise delicate questions
    • Overcome stalls
    • Reinvigorate a stale relationship
    • Soothe anxious buyers
    • Accelerate the decision process
    • Upsell and cross-sell so you no longer leave money on the table
    • Prospect for new business
    • Pose intriguing questions to position yourself as a thought-leader on social media
    • Turn social media contacts into active sales leads
    • Identify dead-end opportunities
    • Secure referrals
    • And more
    Success is yours for the asking. Smart questioning will get you there.

    LanguageEnglish
    PublisherBrilliance Audio
    Release dateDec 14, 2017
    ISBN9781543640731
    Questions that Sell: The Powerful Process for Discovering What Your Customer Really Wants, Second Edition
    Author

    Paul Cherry

    Paul Cherry is founder and president of Performance Based Results, an international sales training organization. An in-demand speaker and sales expert, he has been featured in Investor’s Business Daily, Selling Power, Inc., Kiplinger’s, and other leading publications.

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    Reviews for Questions that Sell

    4.5/5

    37 ratings1 review

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    • 5/5
      This was a great book!!! I definitely recommend. It focuses on asking the right questions but listening to the prospects responses to understand what to ask next. Love it I want to get a physical copy as well :)