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    Platform: The Art and Science of Personal Branding
    Unavailable
    Platform: The Art and Science of Personal Branding
    Unavailable
    Platform: The Art and Science of Personal Branding
    Audiobook6 hours

    Platform: The Art and Science of Personal Branding

    Published by Penguin Random House Audio

    5/5

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    Currently unavailable

    Currently unavailable

    About this audiobook

    The indispensable guide to developing a personal brand, finding an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.

    In the modern world, influence is everything, and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand.

    In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth.

    Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.

    LanguageEnglish
    PublisherPenguin Random House Audio
    Release dateFeb 5, 2019
    ISBN9781984833488
    Unavailable
    Platform: The Art and Science of Personal Branding

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