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    No Filter: The Inside Story of Instagram
    No Filter: The Inside Story of Instagram
    No Filter: The Inside Story of Instagram
    Audiobook11 hours

    No Filter: The Inside Story of Instagram

    Written by Sarah Frier

    Narrated by Megan Tusing

    4.5/5

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    About this audiobook

    Winner of the 2020 Financial Times and McKinsey Business Book of the Year Award * Named “Best Book of the Year” by Fortune, The Financial Times, The Economist, Inc. Magazine, and NPR

    In this “sequel to The Social Network” (The New York Times), award-winning reporter Sarah Frier reveals the never-before-told story of how Instagram became the most culturally defining app of the decade.

    “The most enrapturing book about Silicon Valley drama since Hatching Twitter” (Fortune), No Filter “pairs phenomenal in-depth reporting with explosive storytelling that gets to the heart of how Instagram has shaped our lives, whether you use the app or not” (The New York Times).

    In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: it would make anything you captured look more beautiful. The cofounders cultivated a community of photographers and artisans around the app, and it quickly went mainstream. In less than two years, it caught Facebook’s attention: Mark Zuckerberg bought the company for a historic $1 billion when Instagram had only thirteen employees.

    That might have been the end of a classic success story. But the cofounders stayed on, trying to maintain Instagram’s beauty, brand, and cachet, considering their app a separate company within the social networking giant. They urged their employees to make changes only when necessary, resisting Facebook’s grow-at-all-costs philosophy in favor of a strategy that highlighted creativity and celebrity. Just as Instagram was about to reach a billion users, Facebook’s CEO Mark Zuckerberg—once supportive of the founders’ autonomy—began to feel threatened by Instagram’s success.

    Frier draws on unprecedented access—from the founders of Instagram, as well as employees, executives, and competitors; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers worldwide—to show how Instagram has fundamentally changed the way we show, eat, travel, and communicate, all while fighting to preserve the values which contributed to the company’s success. “Deeply reported and beautifully written” (Nick Bilton, Vanity Fair), No Filter examines how Instagram’s dominance acts as a lens into our society today, highlighting our fraught relationship with technology, our desire for perfection, and the battle within tech for its most valuable commodity: our attention.
    LanguageEnglish
    PublisherSimon & Schuster Audio
    Release dateApr 14, 2020
    ISBN9781797102955
    Author

    Sarah Frier

    Sarah Frier is a senior technology reporter for Bloomberg News out of San Francisco. Her award-winning features and breaking stories have earned her a reputation as an expert on how Facebook, Instagram, Snapchat, and Twitter make business decisions that affect their future and our society. Frier is a frequent contributor to Bloomberg Businessweek and Bloomberg Television. She’s also the author of No Filter: The Inside Story of Instagram, the winner of the 2020 Financial Times and McKinsey Business Book of the Year Award.

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    Reviews for No Filter

    4.5/5

    146 ratings8 reviews

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    • 5/5
      Great story - well researched and super interesting! Def worth the read to see how we got here and where we are going

      1 person found this helpful

    • 5/5
      I have known the pieces of this story through the years, it is such a treat to have it so cohesively told. Made me miss the old days of square-only photos and over contrasted filters. A fun, insightful read for anyone interested in the startup world.
    • 3/5
      Good insights and I think it was the right time for the founders to leave. We all know how selfish Mark Z is. Good insights to avoid both applications.
    • 5/5
      Great insight into the biggest companies of today. Recommended reading.
    • 5/5
      "no filter" is not only about the story of Instagram, it's more about an era in history shaped by smart young minds who discovered a real treasure, monitizing human communication. Although you can feel the author's empathy with the founders of Instagram, she also valued the logic of Mark Zuckerberg in one of his battles to dominate the social media territory.
    • 5/5
      Loved this. Such an important and insightful book on a core part of modern culture.
    • 4/5
      Interesting narrative of Instagram. Learned a lot of how Zuckerberg thinks about the world too.
    • 5/5
      Definitely a succinct but elaborate narration of Instagram’s journey. Asa tech entrepreneur, I gained some useful insight that I can apply.