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Christopher Lochhead
Christopher Lochhead is a co-founding partner of Play Bigger Advisors. Christopher is a CEO marketing coach and category designer, keynote speaker, mediocre blogger, ski and surf b...view moreChristopher Lochhead is a co-founding partner of Play Bigger Advisors. Christopher is a CEO marketing coach and category designer, keynote speaker, mediocre blogger, ski and surf bum. He has been called a "Human Exclamation Point" by Fast Company and "slightly off-putting" by The Economist. Christopher served as CMO of Mercury Interactive, co-founded marketing consulting firm LOCHHEAD, was the founding CMO of Scient, and served as head of marketing at Vantive. He is living happily ever after in Santa Cruz, Calif.view less
Books by Christopher Lochhead
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Writer Business Models: How Writers, Creators, And Thought Leaders Monetize Rating: 5 out of 5 stars5/5Category Design 101: End Of Year 2022 Q&A Rating: 0 out of 5 stars0 ratingsThe Art Of Fresh Thinking: How To Create Obvious & Non-Obvious Content Rating: 5 out of 5 stars5/5How To Create A Category As A Small "e" Entrepreneur Rating: 0 out of 5 stars0 ratingsPosition Yourself Or Be Positioned: The Personal Category Design Playbook Rating: 0 out of 5 stars0 ratingsThe Category Design Scorecard Rating: 0 out of 5 stars0 ratingsThe Big Category Lie: The 8 Reasons (Everyone Says) Category Creation Is A Bad Idea Rating: 5 out of 5 stars5/5
Audiobooks by Christopher Lochhead
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Rating: 5 out of 5 stars5/5