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Ken Kwong-Kay Wong
Dr. Ken Kwong-Kay Wong is an award-winning professor who has taught retail management for more than a decade in Canada. He co-authored the textbook Pop-up Retail Strategies in Omni...view moreDr. Ken Kwong-Kay Wong is an award-winning professor who has taught retail management for more than a decade in Canada. He co-authored the textbook Pop-up Retail Strategies in Omnichannel Context. His research examines luxury brands and customer experience management. Ken’s work has been published in the Journal of Retailing and Consumer Services, The Service Industries Journal, Marketing Bulletin, and other journals.view less
Books by Ken Kwong-Kay Wong
Mastering Partial Least Squares Structural Equation Modeling (Pls-Sem) with Smartpls in 38 Hours Omni-Channel Retailing: A Strategy for Retailers to Thrive in the Covid-19 Pandemic and Beyond Rating: 0 out of 5 stars0 ratings