Handling Objections / Closing the Sale
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About this ebook
Selling is not about coning the customer into buying something they do not need. If you do that you may make the sale but the customer will never return so you lose the customer. .Sales people who do this do not last long. Selling is all about going for "Win-Win", making sure that both you and your customers win from the deal.
Selling is always going for “Win-Win” but it’s also more than that. If you have a good product that you know your customer needs, then you are letting him down if you don’t make the sale.
People like buying but they don’t like to make decisions. It is the salespersons responsibility to help the customer make the decision.
Handling objections and closing the sale is all about bringing the customer to the point of decision and beyond. Without the good salesperson, the customer would find it very hard to compare the relative values of the various products he has to choose from, identify his real needs and come to a decision to buy.
Richard Mulvey
Richard Mulvey is South Africa’s leading Seminar Speaker and over the last 17 years has inspired and motivated over 150,000 business people throughout Europe, Asia and Africa. Richard’s impressive client list includes most of South Africa’s leading Corporate Companies.Richard is the past President of the Professional Speakers’ Association of Southern Africa and a member of the Global Speakers Federation. Richard is a prolific writer and has published 17 books, as well as over 50 DVDs, CDs and MP3s all available world wide.Apart from a successful corporate career Richard has also worked for the Queen in Buckingham Palace, written and marketed a multi-restaurant accounting package called “Trade Inn”. Traveled overland from London to South Africa and back again and recently climbed Kilimanjaro to raise R70,000 for Reach for a Dream.Richard’s passion is moving minds and creating understanding where there was just confusion.
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