How to Podcast: Your Step-By-Step Guide to Podcasting
By HowExpert
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About this ebook
Podcasting is a medium that is growing every year. Professional companies are producing content with it alongside everyday Joes who are looking for a voice. So, podcasting is a field that one should consider as a chance to put their voice out there. It provides a simple method of distribution, a great way of expression, and a vast potential for influence.
In this book, you will find a number of skills and techniques related to podcasting, including
- Recording techniques, and how to make a show that resembles the professionals
- How to choose the right equipment and software for your budget
- How to get your show hosted on a blog, listed through Feedburner, and posted through iTunes.
- How to develop a solid niche, and create the product that people want
- How to choose theme music, transitions, Wordpress plug-ins and themes
- Where to market your show for the greatest impact
- Tips for getting people to share the show for you
- Taking your podcast, and making money from it.
- Making a show that advertisers want to use for their campaigns
- Learning to podcasting with a purpose, and building a community around it.
All of this will help you to develop the most well-known show, and have the largest impact. And in the end, it will market you, your company, and affect your community for the best.
HowExpert
HowExpert publishes quick 'how to' guides on all topics from A to Z by everyday experts.
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How to Podcast - HowExpert
How to Podcast
Your Step-By-Step Guide to Podcasting
*****
HowExpert Press
Smashwords Edition
*****
Copyright 2011 www.HowExpert.com
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License Notes
This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each person you share it with. If you're reading this book and did not purchase it, or it was not purchased for your use only, then you should return to Smashwords.com and purchase your own copy. Thank you for respecting the author's work.
* * * * *
TABLE OF CONTENTS
Introduction
Podcasting history
What you're getting in this book
Chapter 1: How to get Started
Developing the idea of your podcast
Who's Hosting?
Is your content free-flowing, or written down?
How long is each episode?
Conclusion
Chapter 2: Producing Your Show
Researching and purchasing your equipment
Where do you record?
The recording methods
Audio Editing
Theme Music
Exporting your MP3 File
ID3 Tags and Why They Matter
Chapter 3: Setting Up your Website
Choosing a Webhost, and setting up Wordpress
Wordpress Themes
When should you start publishing episodes?
Logos/Album Covers
Chapter 4: Podcast Promotions
How to market your podcast
Search Engines
Marketing via other podcasts
Traditional Ads
Traditional Media
Other Marketing Mediums
Chapter 5: Social Media for Podcasts
Using both Facebook and Twitter effectively
Chapter 6: Monetizing your podcast
Advertising
Affiliate Sales
Direct Sales
Offering a service
Merchandising
Premium Podcasting
Using monetization effectively
Chapter 7: Creating your community
How to create that community?
Remember: Community takes time
Conclusion
Appendix A: List of Links
Resources about Podcasting
Books
Podcasts
Audio Editing tutorials
Podcast Equipment sources
Software
Hardware
List of SEO guides
Appendix B: How to do basic Edits in Garageband and Audacity
Audacity
The Basics of Audacity Editing
Garage Band
How to edit and record Audio on Garageband
Recommended Resources
INTRODUCTION
Broadcasting oneself over the airwaves and internet has become a lot easier over the last 10 years. Companies and individuals can now present their viewpoints and products through any number of communication methods. These include email, blogging, advertising, and so much more. But how can anyone create great content that reaches thousands, and maybe even millions? One of the best methods that has developed in the last 6 years for expressing and sharing content is podcasting.
Podcasting is by definition a recorded audio broadcast that is designed to be played whenever, and with whatever the user likes. This technology phenomenon is currently crossing the world, with thousands of companies and individuals having the opportunity to create unique and popular content. What's great about this medium is that pretty much anyone can create content as long as they have a microphone, a computer, and an internet connection. And this freedom has so much potential.
Podcasting is a great medium for both hobbyist podcasters and companies to use to create material. Hobbyists can use it to express and explore their own interests, as well as meet people, gain experience, and just have fun. Meanwhile businesses can use the medium to create content, give themselves a voice for their audience, and even allow potential customers to sample
their content in order to see if they enjoy it.
But that is only the beginning for podcast's potential. Radio shows are able to spread their content past the original broadcasting date. Non-profits and organizations can give quick updates on their projects and items. The possibilities are endless. However, the experience and professionalism behind a lot of podcasts scares many into saying no to trying to create similar content, since they feel like they are not up to the industry standard. However, podcasting is a lot easier than you could ever think. There are award-winning podcasts that are done with the simplest possible set-up, and are enjoyed by thousands of people. Besides, if people are interested in the content, then they will listen, whether or not your content was recorded in a professional studio, or your basement. But before we get into the method of podcast, let's explore the history of the podcast.
PODCASTING HISTORY:
Like all technological marvels, podcasting is built upon a foundation of technological steps that developed over many years. The first development necessary for podcasting was the Internet. The internet was originally invented in the late 70s/early 80s by a number of universities who wanted to make it easy to transfer information between them. However, the most important development for podcasting was the creation of Internet Transmission control Protocol. This technical development allowed audio to be transferred over the internet. The next notable development in computing technologies was the serial port microphone, which allowed audio to be recorded on a computer easily. This recording technique also required a universal file style, which allowed the creators to make the MP3, which is the universal standard for audio files. Website developments allowed for the creation of the weblog, or blog, as we currently know it. When companies developed blogging software, they also created Really Simple Syndication, or RSS feeds, which allow for updates to be streamed out to the numerous websites.
While the idea of releasing online radio shows or doing audio blogging was not a new idea, the concept of podcasts made this idea mainstream. The Podcasting revolution
was originally started by MTV VJ Adam Curry in 2004. Curry stirred the pot by broadcasting his own recorded online radio show called The Daily Source Code. Future podcast celebrities like Tech-TV creator Leo Laporte and wannabe radio DJ Brian Ibbot were inspired by Curry's technological move, so they each began their own podcasts as well. Laporte would go on to start one of the greatest podcast networks ever made, TWIT.TV, while Ibbot would host his show, Coverville, for over 7 years, and record over 800 episodes. Moreover, all of this activity was at a point where the term podcast
hadn't even been developed.
The