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    How to Sell and Market Yourself
    How to Sell and Market Yourself
    How to Sell and Market Yourself
    Ebook41 pages38 minutes

    How to Sell and Market Yourself

    By Nick J. Alexander

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    About this ebook

    Whether economic circumstances are good or bad most candidates represent themselves poorly on their CV and very many do not interview well - despite having the credentials for the job. In todays ruthlessly competitive markets, if you don't understand the principles of selling and buying, how CV's are evaluated and tailor your approach accordingly you will not reach interview stage. And then, having got an interview, any candidates simply fail to sell themselves.

    This short book is about understanding that you are a product and therefore have to be sold and marketed to the best of your ability because at the end of the day YOU are selling you - nobody else.

    Contains: An introduction to Selling and Marketing, Features and Benefits, Impressions, Selling and Buying Cycles, Motivational needs of the buyer.

    LanguageEnglish
    PublisherNick J. Alexander
    Release dateOct 3, 2011
    ISBN9781466001886
    How to Sell and Market Yourself
    Author

    Nick J. Alexander

    Nick Alexander has worked for some of the largest multinationals in the world and has extensive experience in Sales and Marketing. An experienced recruiter Nick has seen some of the best and much of the worst examples of CV's and resumés; that's why he decided to write a series of straight-talking, no-nonsense guides to selling and marketing yourself to potential employers in this rough, dog-eat-dog world of economic recession.

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      Book preview

      How to Sell and Market Yourself - Nick J. Alexander

      Structure

      Preface

      Chapter ONE Introduction, Sales and Marketing

      Chapter TWO Selling YOU!

      Chapter THREE Impressions

      Chapter FOUR Features and Benefits

      Chapter FIVE Selling and Buying Cycles

      Chapter SIX The Buying Cycle - Motivational Needs of the Buyer

      Chapter SEVEN Endgame

      APPENDIX 1

      Nick Alexander

      HOW TO SELL AND MARKET YOURSELF

      Why are some people more successful than others?

      Simple – they have more drive, conviction, self-belief, and ambition than others.

      This book aims to give you an appreciation of the principles and psychology involved in Selling and Buying because at the end of the day you are selling a product. And the product is YOU!

      Most candidates represent themselves poorly on their CV and very many do not interview well - despite having the credentials for the job. In todays ruthlessly competitive markets, if you don't understand the principles of selling and buying, how CV's are evaluated and tailor your approach accordingly you will not reach interview stage. And then, having got an interview, any candidates simply fail to sell themselves.

      Remember!

      The ladder of success isn’t crowded at the top because most people can’t be bothered to make the effort to climb it. If you have the determination, stamina and, above all, belief in yourself to get to the top.

      YOU WILL! 

      How to Sell and Market Yourself

      Nick Alexander

      Copyright 2011 by Nick Alexander

      Smashwords Edition

      All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the copyright owner.

      INTRODUCTION

      SALES & MARKETING

      Make no mistake. Selling and Marketing yourself is about improving your lifestyle and about making money. Why else would you go to the effort? You want more out of life and you know you’re capable of getting a bigger slice of the pie than you already have. But you’ve got to want it! The more reasons you have for improving your life the more determined you will be to achieve it. And… if you’re thinking I’ve never achieved anything before it doesn’t matter. It doesn’t matter where you’re coming from: only where you want to get to. Dwelling on the past simply makes it

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