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    Fill Those Vacant Apartments with Good Tenants
    Fill Those Vacant Apartments with Good Tenants
    Fill Those Vacant Apartments with Good Tenants
    Ebook50 pages41 minutes

    Fill Those Vacant Apartments with Good Tenants

    By Pat Sims

    ()

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    About this ebook

    For Owners and Managers of apartment buildings; Building Managers and Superintendents; and Leasing Agents.

    This eBook answers an apartment building owner’s question, “What’s wrong – I’m losing tenants and I’m not finding so many new ones these days?” Here are dozens of valuable tips and advice on everything from the ‘curb appeal’ of the building to the training of leasing people. It will help you to stop the slide and then recover to a market vacancy rate or better.

    You will learn how to retain existing tenants; prepare the building and the apartments for showings; advertise so people will call; handle phone calls; convert calls into showing and showings into leases; show apartments so people will rent them; train the leasing people how to ‘sell’, advertise and market with new technology and the old ways, too.

    This is some of the best marketing advice you’ll ever receive. What are you vacancies costing you?

    LanguageEnglish
    PublisherPat Sims
    Release dateNov 3, 2011
    ISBN9780987840936
    Fill Those Vacant Apartments with Good Tenants
    Author

    Pat Sims

    Pat Sims has been working in real estate nearly all his adult life in Europe, Australia and North America. He has worked as a leasing agent for residential and commercial investors, a real estate salesperson, an appraiser, a property inspector, a land surveyor, a property manager, a developer, and an investor. He has learned from some of the best and most successful minds in the business and has been an educator, author, course designer, and text-book editor for international real estate institutes, associations, and brokerages. He has owned a number of small businesses and was a co-creator of a weekly newspaper that morphed into a daily. His popular seminars have been attended by more than 20,000 people and have ranged across the entire real estate spectrum including residential marketing, commercial leasing and sales, and business brokerage. Today he is a full-time author and publisher of industry self-help eBooks and has dabbled in the uncertain world of fiction. He lives in Nova Scotia and travels widely.

    Read more from Pat Sims

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      Book preview

      Fill Those Vacant Apartments with Good Tenants - Pat Sims

      Fill those Vacant Apartments...

      ...with good tenants

      by Pat Sims

      For property owners, property managers, leasing agents, building managers & superintendents.

      Smashwords Edition

      Copyright 2011 Pat Sims

      All rights reserved. No part of this eBook may be copied or distributed to others for any purpose either electronically or by other methods without the written permission of the author. The cover page shows a photograph supplied by Wikimedia Commons and was produced by photographer James Steakley. (See http:/creative commoms.org/licenses/by-sa/3.0).

      This eBook is a concise explanation of how to improve the occupancy rate of any apartment building. It provides many proven ways to find and retain good tenants at market rents. This ‘goldmine’ of insider knowledge has been compiled by the author, Pat Sims, who has extensive experience at all levels of the investment property industry. He has been a property manager, a leasing agent and a property owner as well as the owner of a home rental agency. His work as a real estate consultant includes the recovery of buildings in crisis where the owners had become insolvent and the only tenants were illegal squatters and petty criminals.

      These marketing methods are universal and are explained in an easy-to-understand personal discussion method. The topics range from primary motivation to the interaction with prospective tenants and to advertising, ‘sale techniques’ and marketing plans. This is all you need to know to improve your present leasing.

      Your comments and questions are welcome.

      Other eBooks by the Author, Pat Sims

      How to Buy, Sell or List a Small Business

      How to Buy, Sell or List a Small Apartment Building

      Your Next 30 Days - the fast track to success in real estate sales

      From a Distance Publishing

      http://www.fromadistancepublishing.com

      TABLE OF CONTENTS

      Introduction

      Part One - Preparation

      Attitude, Professionalism, Preparing the product, Security

      Part Two - Keeping what you have

      Tenant Retention, Repairs, Talking them out of it, Apartment Inspections

      Part Three - Marketing

      Advertising, Product Knowledge, The phone, Turning calls into showings, Showings, How to Close a ‘Sale’, Asking for the ‘sale’.

      Part Four - Achieving your goals

      What do tenants really want? Selecting the right tenants, A good leasing person, So what’s next? Your own Marketing Plan, Conclusion

      Other eBooks by the Author, Pat Sims

      Introduction

      In basic terms, the aim of most property investors is to maximize the net income of their apartment buildings. They can do this by maintaining a high occupancy rate at market rents and by minimizing expenses while maintaining the integrity of the physical structure.

      In spite of the enormous investments made in residential rental buildings, it is surprising that most of the marketing is left to people who have no training and who have no idea how important their success is to the entire operation. These people are the building superintendents or the leasing agents who, in my experience, are often surprised to learn that a tenant who pays $1,000 per month in rent will pay $12,000 over the course of a year and then a total of $36,000 if the tenancy lasts for three years. A ‘lost’ customer

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