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    How to Manage Your PR
    How to Manage Your PR
    How to Manage Your PR
    Ebook21 pages10 minutes

    How to Manage Your PR

    By Dr Jim Porter

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    About this ebook

    Entrepreneurs Brief Guide - How to Manage Your PR

    Public Relations, in the broader sense, can be defined as a method of effectively communicating with your audience to ensure they understand your company’s goal and objectives. You can win a lot of customers by developing a positive image for your company through effective PR. Hence the right PR strategy is very important for any start-up business.
    In 30 minutes, learn how to: (a) Define your need for PR, (b) Approach the media and sell your story, (c) Come up with new ways to reach your audience and (d) Format your press release.

    LanguageEnglish
    PublisherDr Jim Porter
    Release dateJan 13, 2012
    ISBN9781465981493
    How to Manage Your PR
    Author

    Dr Jim Porter

    Dr Jim Porter is a chartered engineer, qualified to a PhD level from London University, with more the 25 years business experience. He has worked for several multinational companies in Europe and the USA. His experience stretches from new products development, project management, new business building, profit and loss responsibility, to the creation of several successful joint ventures and acquisitions.Currently, he is a senior executive, responsible for strategy development and growth initiatives, including partnerships and new businesses building. Dr Porter is particularly interested in business incubation, helping entrepreneurs and start up business owners to achieve their personal and business objectives.Dr Porter is the author of several publications, including a book titled “How to bake your business idea and eat it”, and the creator of “Entrepreneurs Brief Guides” series.Dr Porter is a Fellow Member of several professional organizations and institutions in Europe and the USA. He can be contacted on his email TheJimPorter@gmail.com .

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