Marketing a Small Business: Use a Mobile App to Gain the Competitive Advantage You Need
By Scott Ewart
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About this ebook
In this book we show you the secret to how business owners can use a revolutionary tool to gain and retain customers. Short, information filled chapters cover an introduction to Mobile Apps, why you need a Mobile App to gain customers and stay competitive, how it works, what the value is to your business, a feature overview, app store compliance, what an app looks like on a Smartphone, and what it is going to cost your business.
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byApp Marketing by App Masters0 ratings0% found this document usefulApple Search Ads 2023 Workshop: Join this workshop as Steve dives into the world of Apple Search Ads and everything you need to know to run successful campaigns. You will discover how to set up campaigns, how to manage bids, and the best way to go after your competitors' keywords. Lastly, you will see Steve create a sample campaign for an app from the audience. Thank you to App Promotion Summit! https://apppromotionsummit.com/ https://www.youtube.com/@apppromotionsummit You can watch this video: https://youtu.be/vWpuH1kJREc Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? Podcast episode
Apple Search Ads 2023 Workshop: Join this workshop as Steve dives into the world of Apple Search Ads and everything you need to know to run successful campaigns. You will discover how to set up campaigns, how to manage bids, and the best way to go after your competitors' keywords. Lastly, you will see Steve create a sample campaign for an app from the audience. Thank you to App Promotion Summit! https://apppromotionsummit.com/ https://www.youtube.com/@apppromotionsummit You can watch this video: https://youtu.be/vWpuH1kJREc Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn?
byApp Marketing by App Masters0 ratings0% found this document usefulLettuce Grow - Farmstand to Table: **This episode is brought to you by and .** In the second part of this Feature, , founder and CEO of , elaborates on the work he's done before the launch. He explains in detail how finding a perfect manufacturer can be challenging but can... Podcast episode
Lettuce Grow - Farmstand to Table: **This episode is brought to you by and .** In the second part of this Feature, , founder and CEO of , elaborates on the work he's done before the launch. He explains in detail how finding a perfect manufacturer can be challenging but can...
byThe Story of a Brand0 ratings0% found this document useful#15: Should You Price Your Detailing Services Cheap When You First Start Podcast episode
#15: Should You Price Your Detailing Services Cheap When You First Start
byThe Detailing Business Class Podcast0 ratings0% found this document usefulWeb2App Strategies to Boost App Downloads: In this video, we're diving deep into the world of Web-to-App campaigns, shedding light on their pros and cons, web onboarding strategies, and the various types you can deploy to boost your app's success. Here's what you'll learn: ? Why You Need Web-to-App Campaigns: Explore the pivotal role Web-to-App campaigns play in expanding your app's user base and driving engagement. We'll discuss how they bridge the gap between your web presence and mobile app, making it easier to connect with your audience where they prefer. ? The Transition Process: Discover how to smoothly guide your web users into your app's ecosystem. We'll share best practices for promoting app downloads without disrupting the user experience. ✅ Pros and Cons: We'll explore the advantages and disadvantages of Web-to-App campaigns. Discover how they can drive app downloads and user engagement while navigating potential challenges. Don't forg Podcast episode
Web2App Strategies to Boost App Downloads: In this video, we're diving deep into the world of Web-to-App campaigns, shedding light on their pros and cons, web onboarding strategies, and the various types you can deploy to boost your app's success. Here's what you'll learn: ? Why You Need Web-to-App Campaigns: Explore the pivotal role Web-to-App campaigns play in expanding your app's user base and driving engagement. We'll discuss how they bridge the gap between your web presence and mobile app, making it easier to connect with your audience where they prefer. ? The Transition Process: Discover how to smoothly guide your web users into your app's ecosystem. We'll share best practices for promoting app downloads without disrupting the user experience. ✅ Pros and Cons: We'll explore the advantages and disadvantages of Web-to-App campaigns. Discover how they can drive app downloads and user engagement while navigating potential challenges. Don't forg
byApp Marketing by App Masters0 ratings0% found this document useful$250 to $1,000 a Month with Just 15 Downloads: In this exciting case study, we explore how an app developer was able to 4x his revenue from $250 to $1,000 a month with just 15 downloads a day. We dive into the nitty-gritty details of how he achieved this feat by implementing a few strategic changes. In the video, we discuss the importance of tracking Firebase events and how it helped the developer gain valuable insights into how users were interacting with the app. By understanding which features were being used the most, the developer was able to optimize the app and improve the user experience, which ultimately led to increased revenue. We also discuss how the developer tested a longer pricing page, which allowed him to showcase more features and benefits of the app. Finally, we explore how the developer tested his pricing plans, which enabled him to find the perfect balance between pricing and value. By experimenting with different pricing structures, the developer was able to find Podcast episode
$250 to $1,000 a Month with Just 15 Downloads: In this exciting case study, we explore how an app developer was able to 4x his revenue from $250 to $1,000 a month with just 15 downloads a day. We dive into the nitty-gritty details of how he achieved this feat by implementing a few strategic changes. In the video, we discuss the importance of tracking Firebase events and how it helped the developer gain valuable insights into how users were interacting with the app. By understanding which features were being used the most, the developer was able to optimize the app and improve the user experience, which ultimately led to increased revenue. We also discuss how the developer tested a longer pricing page, which allowed him to showcase more features and benefits of the app. Finally, we explore how the developer tested his pricing plans, which enabled him to find the perfect balance between pricing and value. By experimenting with different pricing structures, the developer was able to find
byApp Marketing by App Masters0 ratings0% found this document usefulLive Coaching Call for AI Anti-Bullying App: Get all your app growth questions answered in this video. Today's guest is Paul Egan, an inner city math teacher for 9 years, who built an AI anti bullying app called Bully Buster. You will discover the strategies to grow downloads and subscriptions when you're just starting out. There's a saying that I love "zero to one is impossible, one to 10 is hard". Let's help those stuck in the impossible stage, because once we break through that then things start getting easier and we start building momentum. Learn more: https://apps.apple.com/us/app/bully-buster/id6461522666 https://bullybuster.ai App Audits: https://www.gamefunnel.app https://apps.apple.com/us/app/dvlp/id1613916950 You can also watch the video: https://youtube.com/live/g2qKscOs9As Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage Podcast episode
Live Coaching Call for AI Anti-Bullying App: Get all your app growth questions answered in this video. Today's guest is Paul Egan, an inner city math teacher for 9 years, who built an AI anti bullying app called Bully Buster. You will discover the strategies to grow downloads and subscriptions when you're just starting out. There's a saying that I love "zero to one is impossible, one to 10 is hard". Let's help those stuck in the impossible stage, because once we break through that then things start getting easier and we start building momentum. Learn more: https://apps.apple.com/us/app/bully-buster/id6461522666 https://bullybuster.ai App Audits: https://www.gamefunnel.app https://apps.apple.com/us/app/dvlp/id1613916950 You can also watch the video: https://youtube.com/live/g2qKscOs9As Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage
byApp Marketing by App Masters0 ratings0% found this document useful164- Public Relations and Affiliate Programs 0 ratings0% found this document usefulMobile Paywall Optimization: How to Increase In-App Subscription: Are you tired of losing potential customers because of your mobile paywall? In this video, we'll go over some tips and tricks for optimizing your paywall for a better user experience and increasing your in-app subscriptions. We'll cover topics such as placement, design, and overall usability to help you increase conversions and boost your revenue. By following these strategies, you can make the most of your mobile paywall and keep your customers coming back for more. Jake Mor is Co-Founder & CEO at Superwall. Previously he built and grew FitnessAI to 5M in revenue over 4 years. Went through YC for both FitnessAI and Superwall, and raised a seed round for each. Learn more: http://jakemor.com/ App Audits: https://play.google.com/store/apps/details?id=com.kalantos.shakelight https://apps.apple.com/us/app/bells-by-iron-revival/id1554919084 You can watch this video: https://youtube.com/live/h_9dyOe3ufA Work with us Podcast episode
Mobile Paywall Optimization: How to Increase In-App Subscription: Are you tired of losing potential customers because of your mobile paywall? In this video, we'll go over some tips and tricks for optimizing your paywall for a better user experience and increasing your in-app subscriptions. We'll cover topics such as placement, design, and overall usability to help you increase conversions and boost your revenue. By following these strategies, you can make the most of your mobile paywall and keep your customers coming back for more. Jake Mor is Co-Founder & CEO at Superwall. Previously he built and grew FitnessAI to 5M in revenue over 4 years. Went through YC for both FitnessAI and Superwall, and raised a seed round for each. Learn more: http://jakemor.com/ App Audits: https://play.google.com/store/apps/details?id=com.kalantos.shakelight https://apps.apple.com/us/app/bells-by-iron-revival/id1554919084 You can watch this video: https://youtube.com/live/h_9dyOe3ufA Work with us
byApp Marketing by App Masters0 ratings0% found this document usefulProven Strategies Backed by Data: Increase Your App's Subscriptions Today: This presentation was given at MGS Vegas in Feb 2023. Looking to increase your app's subscriptions? Look no further! In this video, we outline proven strategies that are backed by data to help you increase your app's subscription rate. Whether you're a seasoned app developer or just starting out, these strategies will help you attract more subscribers and grow your revenue. Our team of experts has spent countless hours researching and analyzing data to come up with the most effective strategies to boost your subscription rate. From pricing and promotional tactics to user engagement and retention strategies, we cover it all in this comprehensive video. We'll walk you through step-by-step on how to optimize your app's user interface, create effective marketing campaigns, and track key metrics to measure your success. Our data-driven approach ensures that you'll get results that are both mea Podcast episode
Proven Strategies Backed by Data: Increase Your App's Subscriptions Today: This presentation was given at MGS Vegas in Feb 2023. Looking to increase your app's subscriptions? Look no further! In this video, we outline proven strategies that are backed by data to help you increase your app's subscription rate. Whether you're a seasoned app developer or just starting out, these strategies will help you attract more subscribers and grow your revenue. Our team of experts has spent countless hours researching and analyzing data to come up with the most effective strategies to boost your subscription rate. From pricing and promotional tactics to user engagement and retention strategies, we cover it all in this comprehensive video. We'll walk you through step-by-step on how to optimize your app's user interface, create effective marketing campaigns, and track key metrics to measure your success. Our data-driven approach ensures that you'll get results that are both mea
byApp Marketing by App Masters0 ratings0% found this document usefulPre-Launch Strategies That Generated 1M Downloads: Today's guest generated over 1M downloads with a minimum viable product (MVP). You will learn her pre-launch strategies, how she's talking to her users to build a product that they'll love and how she's building her tech team. Mila Banerjee is the CEO and Founder of Pronti. Mila has been an entrepreneur for the last 11 years, creating and selling businesses in 5 countries – including an online retail company in Europe. She has a love for technology and business that started with programming in the late 1990s. Her passion for understanding visual data and experience with the online retailer’s struggle to be found online led her to found Pronti AI, a wardrobe assistant that is changing the way we dress and shop. Mila has 7+ years of board experience from 4 different Board of Director roles. Mila also has a passion for coaching and has been a startup Business Advisor – Deeptech/AI with University of Waterloo’s Velocity Incubator. App Audi Podcast episode
Pre-Launch Strategies That Generated 1M Downloads: Today's guest generated over 1M downloads with a minimum viable product (MVP). You will learn her pre-launch strategies, how she's talking to her users to build a product that they'll love and how she's building her tech team. Mila Banerjee is the CEO and Founder of Pronti. Mila has been an entrepreneur for the last 11 years, creating and selling businesses in 5 countries – including an online retail company in Europe. She has a love for technology and business that started with programming in the late 1990s. Her passion for understanding visual data and experience with the online retailer’s struggle to be found online led her to found Pronti AI, a wardrobe assistant that is changing the way we dress and shop. Mila has 7+ years of board experience from 4 different Board of Director roles. Mila also has a passion for coaching and has been a startup Business Advisor – Deeptech/AI with University of Waterloo’s Velocity Incubator. App Audi
byApp Marketing by App Masters0 ratings0% found this document usefulProven Apple Search Ads Strategies: Discover the best practices for Apple Search Ads including: campaign structure, keyword research, optimizing bids, and new ideas to maximize your downloads and marketing budget. With Apple Search Ads, you boost the popularity of your mobile app and encourage more people to download it. Emre Bilgic is Apple Ads Client Partner at MobileAction. App Audits: https://apps.apple.com/us/app/food-check-product-scanner/id1570142558 https://apps.apple.com/us/app/id1602114377 SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. ********* Podcast episode
Proven Apple Search Ads Strategies: Discover the best practices for Apple Search Ads including: campaign structure, keyword research, optimizing bids, and new ideas to maximize your downloads and marketing budget. With Apple Search Ads, you boost the popularity of your mobile app and encourage more people to download it. Emre Bilgic is Apple Ads Client Partner at MobileAction. App Audits: https://apps.apple.com/us/app/food-check-product-scanner/id1570142558 https://apps.apple.com/us/app/id1602114377 SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *********
byApp Marketing by App Masters0 ratings0% found this document usefulThe Simplest Facebook Ads Strategy for App Installs: Ready to harness the full potential of Facebook to drive more app downloads? In this exclusive interview, we caught up with Vivek Girotra, VP of Marketing at Times Internet, a media giant in India. Watch the video to gain valuable insights on leveraging Facebook to scale up your app installs—straight from the expert! Topics Explored: Funnel Optimization: Master the art of streamlining your user journey for peak efficiency. Dive into creating a seamless funnel that effortlessly guides potential users from discovery to installation. Audience Expansion: Unearth the secrets to broadening your audience without sacrificing relevance. Explore strategies to tap into untapped markets while keeping user engagement at the forefront. Feedback Signals: Discover the transformative power of feedback in refining your ads strategy. Learn how to interpret and leverage user feedback signals to continually elevate your campaigns. Targeting Options: Navi Podcast episode
The Simplest Facebook Ads Strategy for App Installs: Ready to harness the full potential of Facebook to drive more app downloads? In this exclusive interview, we caught up with Vivek Girotra, VP of Marketing at Times Internet, a media giant in India. Watch the video to gain valuable insights on leveraging Facebook to scale up your app installs—straight from the expert! Topics Explored: Funnel Optimization: Master the art of streamlining your user journey for peak efficiency. Dive into creating a seamless funnel that effortlessly guides potential users from discovery to installation. Audience Expansion: Unearth the secrets to broadening your audience without sacrificing relevance. Explore strategies to tap into untapped markets while keeping user engagement at the forefront. Feedback Signals: Discover the transformative power of feedback in refining your ads strategy. Learn how to interpret and leverage user feedback signals to continually elevate your campaigns. Targeting Options: Navi
byApp Marketing by App Masters0 ratings0% found this document usefulExtending Your Physical Branding to Digital with Amin Yazdani, CEO and Co-Founder of Craver. Podcast episode
Extending Your Physical Branding to Digital with Amin Yazdani, CEO and Co-Founder of Craver.
byHospitality Leadership - Restaurant and Hotel Leadership.0 ratings0% found this document usefulMaintaining a Mobile App in 2023: Key Strategies for Success: If you're looking to make a splash in the app market, it's important to understand the latest strategies and trends. In this video, we'll be sharing three key tips to help you take your app to the next level. Firstly, prioritizing user feedback is essential in creating an app that meets the needs of your target audience. By actively seeking out and listening to user feedback, you can gain valuable insights into what users love about your app and what needs improvement. This feedback can help you make informed decisions about app development and prioritize features that will make the biggest impact on user experience. Secondly, investing in the right marketing channels can make all the difference in your app's success. With so many marketing options available, it's crucial to focus on the channels that will reach your target audience most effectively. Whether it's social media advertising, influencer p Podcast episode
Maintaining a Mobile App in 2023: Key Strategies for Success: If you're looking to make a splash in the app market, it's important to understand the latest strategies and trends. In this video, we'll be sharing three key tips to help you take your app to the next level. Firstly, prioritizing user feedback is essential in creating an app that meets the needs of your target audience. By actively seeking out and listening to user feedback, you can gain valuable insights into what users love about your app and what needs improvement. This feedback can help you make informed decisions about app development and prioritize features that will make the biggest impact on user experience. Secondly, investing in the right marketing channels can make all the difference in your app's success. With so many marketing options available, it's crucial to focus on the channels that will reach your target audience most effectively. Whether it's social media advertising, influencer p
byApp Marketing by App Masters0 ratings0% found this document useful
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Marketing a Small Business - Scott Ewart
Marketing a Small Business
Use a Mobile App to Gain the Competitive Advantage You Need
Scott Ewart
Marketing a Small Business: Use a Mobile App to Gain the Competitive Advantage You Need
Published by Ewart Publishing at Smashwords
Copyright © 2012, Scott Ewart
Ewart Publishing
foursquaremktg@gmail.com
415-246-5721
This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.
ALL RIGHTS RESERVED. This book contains material protected under International and Federal Copyright Laws and Treaties. Any unauthorized reprint or