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    Beginner’s Guide to Information Marketing: Your First Audio Product
    Beginner’s Guide to Information Marketing: Your First Audio Product
    Beginner’s Guide to Information Marketing: Your First Audio Product
    Ebook39 pages58 minutes

    Beginner’s Guide to Information Marketing: Your First Audio Product

    By Marcia Yudkin

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    About this ebook

    Create and Sell Your First Audio Product, Step by Step

    Wishing you could wake up with payments in your email inbox and the freedom to retire earlier or spend more on day-to-day luxuries because you have a second source of income? Learn how to make this happen by creating and selling audio products.

    There's no need to suffer through the typical mistakes that delay success with audio products. Discover how to do it right, so they begin bringing you income your first time out of the gate.

    With simple, easy-to-follow guidelines, this concise ebook teaches you:

    * Nine advantages and three disadvantages of audio products, compared with other information formats

    * Six additional benefits of selling audio products

    * Seven audio formats - and which two are easiest to start with, while which one is definitely NOT for beginners

    * Choosing a manageable topic that buyers would pay for

    * Preparing adequately for the audio recording session

    * Your best no-cost recording option, and what you need to make it work professionally

    * Two free, simple-to-use audio editing programs and the only two techniques you need to use them for

    * Should you deliver the audio as a download, a CD or give the customer an option? My recommendations

    * The most convenient CD create-on-demand company on the planet

    * Deciding on the price

    * Setting up your audio product for sale

    * Understanding how you receive the payment

    * Six powerful ways to attract buyers for the audio product

    * Answers to 13 commonly asked questions about creating or selling audio products

    * Ten must-have elements for your sales copy

    * A sample audio product press release you can use as a model

    And each of the above steps can cost you nothing - that's right, $0!

    Author Marcia Yudkin is a veteran speaker, marketer and entrepreneur, having first shared her works in public at age seven, when she read poems she had written on a TV show. She has published 16 conventional books, including a Book-of-the-Month Club selection and another featured on the Oprah Winfrey Show.

    Her audio products include a cassette tape that in the early 1990s was offered by the Writers Digest Book Club and the Sounds True catalog. She has delivered three-minute commentaries on National Public Radio and hosted countless teleseminars.

    Creator of the Launch Your Information Empire course and nine other multimedia home-study courses, she is known for presenting simple, honest entrepreneurial and marketing advice.

    LanguageEnglish
    PublisherMarcia Yudkin
    Release dateMay 24, 2012
    ISBN9781476246659
    Author

    Marcia Yudkin

    Creative marketing expert Marcia Yudkin has an unparalleled ability to find the right words for a message, an unusual angle to get folks to pay attention, and the promotional strategy that pays off handsomely for her clients.Her 16 books include 6 Steps to Free Publicity, Persuading on Paper, Web Site Marketing Makeover, Meatier Marketing Copy and Freelance Writing for Magazines & Newspapers, a Book of the Month Club selection.Marcia’s articles have appeared in hundreds of magazines, including the New York Times Magazine, TWA Ambassador, USAir Magazine and Business 2.0. For eight years running, she served as an official site reviewer for the Webby Awards and has helped judge the Inc. Magazine Small Business Web Awards.She has been featured in Success Magazine, Entrepreneur, Home Office Computing, Working Woman, Women in Business, dozens of newspapers throughout the world and four times in the Sunday Boston Globe, as well as on National Public Radio.Her clients range from grizzled entrepreneurs to nervous newly self-employed professionals, from software publishers and ecommerce startups to media companies, associations and independent educational programs.Marcia Yudkin holds three Ivy League degrees, including a Ph.D. in the humanities.

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      Book preview

      Beginner’s Guide to Information Marketing - Marcia Yudkin

      Beginner’s Guide to Information Marketing:

      Your First Audio Product

      by Marcia Yudkin

      Author, 6 Steps to Free Publicity and 15 other books http://www.yudkin.com/

      Smashwords Edition

      Smashwords Edition License Note

      All rights reserved. Please obtain written permission before reprinting, duplicating or distributing this ebook, in whole or in part.

      Contents

      Introduction: Creating and Selling Your First Audio Product

      Pros and Cons of the Audio Format

      Other Benefits of Selling Audio Products

      Audio Product Possibilities

      Creating and Selling Your Audio Product in Nine Steps

      Sample Press Release for a New Audio Product

      Common Questions (and Answers) About Audio Products

      About the Author

      Related Resources

      Introduction: Creating and Selling Your First Audio Product

      In the early 1990s, I decided to create some audio cassettes for sale. I booked time in a professional recording studio, where I had two technicians cue me as I read the script into a large, bulbous microphone and they caught any mistakes that required a redo. In two hours we’d recorded my first audio product. Then I had to sit around for an hour as they transferred their high-quality reel-to-reel onto a master cassette for me. I repeated this process several times, building an inventory of related audio programs for writers.

      At the time, I lived near the Berklee College of Music in Boston, which had a recording store in the neighborhood that duplicated 100 cassettes at a time for me at low cost. I sold the cassettes at my adult education classes and writers’ conferences where I spoke. My little audio business got a big boost when one tape was featured in the Sounds True catalog for several years and offered by the Writers Digest Book Club. In those pre-Internet days, quality audio production required professional help, and product distribution was challenging and not very open to do-it-yourselfers.

      Creating and selling audio products is so much easier today! Production and duplication technology costs little, and through the web and social media, even a novice has easy entrée to a worldwide audience. Add to that the online services that enable you to take payments from shoppers you don’t know and never meet, and with just a little bit of know-how and planning, you can now conceive, create and begin taking money for your first audio product in less than one week. Truly!

      This ebook distills the lessons I’ve learned and taught about how to select an easy-to-manage audio format, record and edit a complete, saleable audio program and then set it up for sale online. If you teach or

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