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    To the Rescue! 33 Keys to Thriving During a Recession
    To the Rescue! 33 Keys to Thriving During a Recession
    To the Rescue! 33 Keys to Thriving During a Recession
    Ebook27 pages19 minutes

    To the Rescue! 33 Keys to Thriving During a Recession

    By Marcia Yudkin

    ()

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    About this ebook

    If you're a business owner or self-employed, get sound advice and inspiration on outlasting and outsmarting a recession.

    The tips in this compact ebook, each with a recommended action step to take immediately, cover:

    * 3 fundamental principles of marketing to remember

    * 23 ways to keep the business flowing, regardless of the economy's doldrums

    * 4 methods of managing your mood swings

    * 3 ways to prevent a recession slowdown next time around

    Tackle the first three or four tips in this quick read today, then consider one more idea and its action step every day after that. In a month, your business will be hopping again. That's a promise!

    Author Marcia Yudkin is a well-known expert on creative marketing and publicity.

    LanguageEnglish
    PublisherMarcia Yudkin
    Release dateJun 17, 2012
    ISBN9781476231266
    To the Rescue! 33 Keys to Thriving During a Recession
    Author

    Marcia Yudkin

    Creative marketing expert Marcia Yudkin has an unparalleled ability to find the right words for a message, an unusual angle to get folks to pay attention, and the promotional strategy that pays off handsomely for her clients.Her 16 books include 6 Steps to Free Publicity, Persuading on Paper, Web Site Marketing Makeover, Meatier Marketing Copy and Freelance Writing for Magazines & Newspapers, a Book of the Month Club selection.Marcia’s articles have appeared in hundreds of magazines, including the New York Times Magazine, TWA Ambassador, USAir Magazine and Business 2.0. For eight years running, she served as an official site reviewer for the Webby Awards and has helped judge the Inc. Magazine Small Business Web Awards.She has been featured in Success Magazine, Entrepreneur, Home Office Computing, Working Woman, Women in Business, dozens of newspapers throughout the world and four times in the Sunday Boston Globe, as well as on National Public Radio.Her clients range from grizzled entrepreneurs to nervous newly self-employed professionals, from software publishers and ecommerce startups to media companies, associations and independent educational programs.Marcia Yudkin holds three Ivy League degrees, including a Ph.D. in the humanities.

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      Book preview

      To the Rescue! 33 Keys to Thriving During a Recession - Marcia Yudkin

      To the Rescue!

      33 Keys to Thriving During a Recession

      by Marcia Yudkin

      Author, 6 Steps to Free Publicity and 14 other books

      www.Yudkin.com

      ++++++++++++++++++++++++

      Copyright 2008, 2012 Marcia Yudkin. All rights reserved.

      Smashwords Edition

      Introduction

      Are you walking around with gloom and doom in your head?

      If so, put all the recession talk aside and take a walk down Main Street. Do you see people carrying shopping bags? Going into restaurants? Using cell phones?

      You see, life goes on. Business goes on. Customers still need you. Yes, they may be more cautious about spending. Some may be in financial trouble. But if you keep your head on straight, you’ll ride out the recession just fine.

      Tackle the first three or four items in this report today, then consider one more idea every day after that. In a month, your business will be hopping again. I promise!

      Three Fundamental Principles of Marketing to Remember

      1. Mine your customer list.

      Whether the economy is up or down, it costs five times as much to obtain a new customer as it does to sell more to an existing one. So treat current customers as gold, and make sure they know about everything you offer.

      Action Step: List three ways you can make sure current customers become aware of other products or services you sell that they may not have needed (or known about) up to now.

      2. Repeat, repeat, repeat.

      Marketing succeeds with repetition. Do not try to economize by

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