30 Day Sales Challenge
By Gary Gorman
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About this ebook
Has it suddenly dawned on you that, in order to grow your business, you need to sell? Maybe you’ve just moved to a frontline sales job with no real experience of selling. Or perhaps you work on your own and if you don’t learn quickly how to sell better then pretty soon you may not even have a business! Well, this book will help you sell with confidence in just 30 days.
Don’t worry though it won’t turn you into one of those stereotypical slick sales people that, truth be told, folks try to get away from. Instead it will help you sell ‘softly’ and persuasively building upon your natural conversational style and personality.
Gary Gorman is a leading UK sales mentor, trainer and business speaker. Pulling together over twenty five years of sales experience, Gary guides you through a series of 30 one-a-day challenges and shows you how selling your products or services doesn’t have to be all that difficult.
You’ll learn:
- How to communicate what you do in a way that people understand and remember
- How to use marketing to help you sell more easily
- How to feel more confident about cold calling customers
- How to find out what the customer is really looking for
- How to run a profitable sales meeting
- How to avoid getting beaten down on price
- How to network successfully
- How to write great sales copy for the web and direct mail
- .....and much more.
Gary Gorman’s ’30 Day Sales Challenge’ will make you wonder how you found selling so awkward or frightening in the first place.
Gary Gorman
Gary Gorman is a leading UK sales mentor, trainer, author and business speaker. He helps businesses grow their profits by selling more persuasively to more customers.Gary began his sales career pounding the streets selling Duracell batteries before then joining Wilkinson Sword as a National Account Sales Manager when he developed their business with Tesco and other UK high street names. Gary then joined The Boots Company where, after various senior sales roles, he became UK Training Manager.Gary left to set up his own business in 2005 and since then has worked with hundreds of businesses, eaten lots of networking breakfasts, put on loads of weight (as a result of the breakfasts),spoken at numerous conferences and meetings and driven thousands of miles.A selection of the many people Gary has worked with has said:'Gary is a true professional....he has a wealth of experience and will show you how to easily and effortlessly sell more'John Kettley, Stevenage'Gary cured me of my salesphobia'Sherie Griffiths, Chelmsford'Gary has that wonderful ability to de-mystify sales for non-sales people like me'Garry Mumford, Bishops Stortford'Gary is a fantastic guy to work with. His passion and energy are second to none. I can't recommend him highly enough. If you're fortunate to work with him then you're in for a treat'Simon Jordan, Tonbridge
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Book preview
30 Day Sales Challenge - Gary Gorman
"30 Day Sales Challenge is a key tool for any business looking to develop new business. I say ‘tool’ rather than ‘book’ as this is not something you read, nod in agreement, and then put down. Gary has broken down the sales process into 30 daily areas and offered simple yet effective advice on each area. Most importantly he challenges the reader to complete an exercise after each section.
Take this book and complete a section each day for 30 days and you will definitely see the difference in the proposals you send out...and in the invoices you issue"
ANDY LOPATA, Author of three books on networking including ‘….and Death Came Third!’ and ‘Recommended’
"Amazing value. 30 Day Sales Challenge will be a great support to those not skilled in the sales art"
MARTIN RADFORD, Business Support Adviser
"I hate selling so this is a must have for me"
JUDY MANSFIELD, Business Coach
"Ideal for those new to sales needing a bite size intro that works. Worth every penny and more"
PETER RAMSDEN, Business Development and Leadership Trainer
Welcome To The Challenge!
Congratulations on joining me on this 30 day Sales Success Challenge.
I’m Gary Gorman and I help small businesses attract more high value customers and grow their sales and profits.
I hope you enjoy the Challenge and really ramp up your sales.
This Challenge is ideal for someone who is new to selling or if you are one of those people who know you need to polish up your selling skills in order to actually still have a business in the future!
By breaking it down into 30 daily challenges I’m confident that you’ll begin to wonder how you ever found it so awkward to sell products or services.
It’s not however a book about aggressive, foot in the door, ‘hard’ selling. That probably belongs to another era to be honest. Thankfully.
It’s about developing a relationship with a potential customer based on mutual benefit. This Challenge will help you become more focused and more persuasive in your customer interactions.
A few things to note before we kick off:
You can find me on Twitter at www.Twitter.com/GaryGorman or @GaryGorman
The Twitter hashtag for this Challenge is #30daySales – For those of you on Twitter (and if you’re not…why not??) make sure you use this hashtag in your tweets so that I can find you more easily.
Don’t feel you have to but it would be great if you could send me a tweet to let me know when you start this challenge and to let me know how you’re getting on. Remember the #30daySales hashtag and you’ll be able to connect with your fellow challengers!
Good luck and see you inside!
Gary Gorman
www.GaryGorman.co.uk
All content is copyright Gary Gorman and must only be reproduced with expressed permission.
Day One - Introduce Yourself
I want to start this 30 day sales challenge by asking you a quick question:
How do you introduce your business to others?
I want you to think about the last time you introduced your products or services to others, maybe at a networking meeting or perhaps socially.
I’d wager that you said something like:
Hello my name is Phil and I’m an accountant. I’m based just down the road in the town centre and I work with lots of small businesses on their accounts and bookkeeping
Okay..maybe I exaggerate and apologies to any accountants out there (particularly those called Phil!) but I bet you’ve heard something similar to this lots of times from lots of different businesses. In fact, let’s cut to the chase here….are you brave enough to admit that you’ve said similar things?
Well it’s not exactly riveting is it??
Would that make you think ‘Wow I’ve got to speak to Phil to find out more’?
Let’s be truthful…probably not.
But what if he said something like:
"Hello my name is Phil and I help