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    Strategies for Exploiting Intellectual Property
    Strategies for Exploiting Intellectual Property
    Strategies for Exploiting Intellectual Property
    Ebook69 pages34 minutes

    Strategies for Exploiting Intellectual Property

    By Kathleen Keene

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    Cognito Guides - Strategies for Exploiting Intellectual Property

    In these difficult times for business and commerce, it is more than ever important that maximum value is extracted from assets. "Strategies for Exploiting Intellectual Property" has been written for new managers tasked with commercialising the IP of their organisation.
    It presents the advantages and disadvantages of "spinning out" technologies and of licensing. It sets out the importance of "risk" and how it affects the potential value of IP. It shows how success in exploiting IP follows from understanding the very different objectives and perspectives of partners and investors. Together with the Cognito Guides "How to write your Business Plan" and "How to Audit your Intellectual Property", this Guide will give the new manager the understanding and confidence to set out towards success in commercialising intellectual property assets.

    LanguageEnglish
    PublisherCognito Guides
    Release dateOct 30, 2012
    ISBN9781301143030
    Strategies for Exploiting Intellectual Property

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      Book preview

      Strategies for Exploiting Intellectual Property - Kathleen Keene

      COGNITO GUIDES

      Strategies for Exploiting Intellectual Property

      By Kathleen Keene

      Strategies for Exploiting Intellectual Property

      Copyright 2012 Cognitasonline Ltd.

      All rights reserved

      Smashwords Edition

      No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any other means electronic, mechanical, photocopying or otherwise, without prior permission in writing from the publisher.

      This book is sold subject to the condition that it shall not, by way of trade or otherwise, be lent, re-sold, hired out or otherwise circulated without the publisher’s prior consent in any form of binding or cover other than that in which it is published and without a similar condition including this condition being imposed on the subsequent purchaser.

      ~ ~ ~ ~

      Contents

      Getting Started

      Basic Strategies

      Options in Exploitation Plans

      Patent Clusters

      Spin-outs vs. Business Licences

      What Big Business Wants

      Investing Organisation Budgets

      Technology Risk and Project Value

      Proof-of-concept Development

      Organisation Investment Funds

      Benefits of the Investment Fund

      Competing for Organisation Funds

      Investor’ Interest Points

      Bridging the Funding Gap

      What and why is a ‘Spin-out’

      Shareholding Partners and Tangible and Intangible Contributions

      Structuring a Spin-out

      What Venture Capitalists want

      Investors & Risks

      What gives a High IRR

      VCs are not Technologists

      Time to Review

      End notes

      ~ ~ ~ ~

      Getting Started

      Return to Contents

      Understand the strengths and advantages of a licensing strategy

      Essential issues in licensing and licences

      Investing your own money

      You may work in a research organisation or be the manager of a portfolio of Intellectual Property vested in products and concepts. You may have followed the guidance in the Cognito Guide How to Audit Your Intellectual Property. Or you may have been tasked by your boss to propose a strategy to exploit a portfolio of Intellectual Property. You have identified the potential projects which have the best prospect of success but you do not quite know where to start in developing your strategy for exploitation. This Guide explains some of those strategies which you should consider, deciding which best fits with your ambitions and the ethos of your Organisation. In the previous Cognito Guide the projects which had the best chance of success, of returning value and profit, were termed Category 1 projects. The Guide suggested that these projects should each have an individual exploitation plan setting out the preferred route to market: via a licensing route or through the creation of a spin-out company, for example. This Guide looks more closely at your choice of commercialisation strategies.

      The first part of the Guide focuses upon licensing strategies and managing investments within the Organisation. Its object is to discuss the way in which the different parties with an interest in implementing a policy of technology transfer and commercialisation not only have different perspectives but are motivated in different ways.

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