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    Micro Business Marketing
    Micro Business Marketing
    Micro Business Marketing
    Ebook76 pages47 minutes

    Micro Business Marketing

    By Jennifer Burns

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    About this ebook

    Jennifer Burns is an accounting professional with “big four” experience and a career in accounting and tax of more than 20 years. Something a little bit less known about her is that she also studied a marketing degree early in her career, and it has carried her along in different ways since she completed it. This has been particularly so since she stepped away from the mantle of being an employee and started creating her own micro business enterprises. She has seen many things over that time and these experiences have underlined her thinking that keeping things simple, low cost and time effective should lead anyone to success. Hence this book is inexpensive and quick to read, and also puts into action every cost control technique she has learnt to date!

    Thus the main focus of this book is to help polish a reader's marketing skills, whilst keeping the time and cost involved to a minimum. Doing things in a good order and being organised are also concepts that are explored. To Jennifer, micro business marketing is predominantly about contacts and how you communicate with them. There are five types of contacts discussed in this book and these are the base tools used as the focus of her promotion strategy. They may not look or sound traditionally like tools, but they are definitely the starting point to get the job done. However, don’t forget that keeping track of your contacts is super important as well (which is discussed later in the book). In terms of communicating with contacts that can be done in two ways:

    Direct basis – face-to-face or by telephone

    Indirect basis – online, by post or fax

    To start with the indirect side first, there are an absolute abundance of sub-tools available to choose from. The trick is to pick the ones that will do the best job, and do it at the least cost. Therefore this book will also showcase the best and least expensive sub-tools that Jennifer has researched and discuss them in terms of various aspects of the Five W’s (i.e. who, what, when, where and why). To take things a step further, here is a list of the three major methods of indirect communication that Jennifer practices and some of those individual sub-tools she will be talking about. They are:

    Social Networking – Facebook Page, Google+ Page, LinkedIn, Twitter

    Virtual Promotion – Website, Email Marketing, Online Advertising

    Print Promotion – Business Stationery, Business Gifts, Print Advertising

    On the direct side, taking time to speak to someone in person or by phone is going back to the basics of business networking...and there are not too many variations on this theme. Giving up some precious billable time, however, means that direct communication can also be the most expensive networking of all. Hence this book will also give tips on how to kill more than one bird with one stone and still incorporate direct communications into a micro business promotion strategy!

    LanguageEnglish
    PublisherJennifer Burns
    Release dateFeb 22, 2013
    ISBN9780987521606
    Micro Business Marketing
    Author

    Jennifer Burns

    Jennifer Burns is the founder of Personal Practices Publishing and Counting Numbers. She is an accounting professional with over 20 years experience as both a commercial and tax accountant, in addition to having completed a marketing degree. Her unique skill set, networking contacts and micro business experience have allowed her to bring these eBooks to you. Keeping things simple, low cost and time effective are three keys that any micro business needs to do. So check out what's on offer and enjoy a breath of fresh air!

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      Book preview

      Micro Business Marketing - Jennifer Burns

      Micro Business Marketing

      By Jennifer Burns

      Published by Personal Practices Publishing

      Smashwords Edition

      Copyright 2013 Jennifer Burns

      This eBook is licensed for your personal enjoyment only. This eBook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

      This publication may not be reproduced or transmitted in any form or by any means, except as expressly permitted by law and with the written permission of the Publisher or authorisation through payment of the appropriate fees. Requests for permission should be addressed to Personal Practices Publishing, PO Box 229, New Farm QLD 4005, or by email: personalpractices@gmail.com.

      This publication has been created to provide accurate and authoritative information on the subject matter covered, however, with the understanding that the Publisher is not engaged in rendering professional services to you the reader. If professional advice is needed in relation to your exact circumstances, then you must discuss it directly with a qualified professional.

      All rights reserved.

      ISBN 978-0-9875216-0-6

      Table of Contents

      Foreword

      Acknowledgements

      Introduction

      Tool 1 – Professional Contacts

      Tool 2 – Education Contacts

      Tool 3 – Other Contacts

      Tool 4 – Client Contacts

      Tool 5 – The General Public

      Contacts Management

      Your Strategy in Practice

      Important Websites

      Free Resource Examples*

      Biggest Wins

      Biggest Sins

      Definitions

      References

      Disclosures & Donations

      About the Author

      For my wonderful husband and two gorgeous daughters…the lights of my life,

      To my Mum and Dad for being there… in their own ways,

      And to the rest of my family & friends for their patience,

      Especially to Jo…who I never ring…(:

      Foreword

      As with all my books, I will be dedicating them to working parents who juggle child rearing obligations, catching up with family and friends, time for themselves, an income producing job and home duties…in whatever order! This is the first book in a series of two that takes a concise look at micro business marketing and some ideas that are designed to create a low cost promotion strategy.

      To assist with my own work/life balance I underwent what I like to call a me change in early 2011. Similar to the concept of a sea change, but without the move in location, I was keen to transform my schedule and find a little more time to deal with the non-income producing side of my life. Ever since I have done so by running a micro bookkeeping, process improvement & BAS agent practice.

      I have also recently started a second, complimentary micro business enterprise. It is called the Personal Practices Directory and it’s a low cost listing platform for Australian Bookkeepers and BAS Agents. Accordingly the concepts in this eBook are principally designed to provide ideas and resources to the directory participants to use in their own micro businesses. If you have come across this book via other means, then I am excited to share them with you too.

      If you are a more practical person, you can see the basis of a low cost micro business concept and some of the sub-tools in action via http://www.personalpractices.com.au. It brings together what I have discovered in the micro business world plus my

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