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    8 Unbreakable Rules for Business Start-Up Success Workbook
    8 Unbreakable Rules for Business Start-Up Success Workbook
    8 Unbreakable Rules for Business Start-Up Success Workbook
    Ebook115 pages1 hour

    8 Unbreakable Rules for Business Start-Up Success Workbook

    By Sean Castrina

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    About this ebook

    The companion guide to the most practical and highly endorsed start-up book available. If you cannot afford to fail, this is the one book you need to read before starting a business. This book written by a fellow entrepreneur will walk you through the start-up journey with step-by-step instructions to starting your business. Rules no other start-up book dares to mention let alone explore.

    LanguageEnglish
    PublisherSean Castrina
    Release dateJun 4, 2013
    ISBN9780989104548
    8 Unbreakable Rules for Business Start-Up Success Workbook
    Author

    Sean Castrina

    Sean C. Castrina is author of 8 Unbreakable Rules for Business Start-Up Success and the soon-to-be-released, 8 Unbreakable Rules for Small Business Success. He is also founder of newbizcoach.org. A successful business coach and a true entrepreneur, he has started over 15 successful companies over the last 18 years. His companies have ranged from retail, direct mail marketing and advertising to real estate development and home services. Sean is a sought after speaker and can speak with authority on what it takes to start, sustain and grow a business.

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    Book preview

    8 Unbreakable Rules for Business Start-Up Success Workbook - Sean Castrina

    8

    Unbreakable

    Rules

    For Business

    Start-Up

    Success

    WORKBOOK

    SEAN C. CASTRINA

    Copyright © 2013 by SEAN C. CASTRINA


    Smashwords Edition

    This eBook is licensed for your personal enjoyment only. This eBook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please purchase your own copy. Thank you for respecting the hard work of this author.

    All rights reserved. No part of this book may be used or reproduced in any manner whatsoever without written permission, except in the case of brief quotations embodied in critical articles or reviews. Please do not participate in or encourage the piracy of copyrighted materials in violation of the author’s rights. Purchase only authorized editions.

    Champion Publishing, LLC

    Table of Contents

    1. YOUR BUSINESS MUST BE QUALIFIED

    2. YOUR BUSINESS IDEA MUST BE QUALIFIED

    3. PLAN FOR SUCCESS

    4. PROTECT YOURSELF AND YOUR BUSINESS

    5. BUILD A SUCCESSFUL TEAM

    6. MARKETING IS NOT OPTIONAL

    7. KNOW YOUR NUMBERS

    8. LEARN FROM EXPERIENCE

    1 - YOU MUST BE QUALIFIED

    The first rule of successful business is that you––the business owner–– must be qualified to start and operate a business. You may have picked up this book because you’ve always dreamed of owning your own business, but you’re not really sure you have what it takes. The lessons in this section will help you learn about all the skills, personality traits, and habits that should help you be a successful business owner. They will also show you the harsh reality of starting up a business. If it’s not what you expected, I’m happy to have saved you the time, money, and heartache by learning these lessons now.

    It’s Not Just About The Money

    Before you take the leap and start a business, ask yourself, Why am I starting this business in the first place?

    People start businesses for a variety of reasons. The chart to the right represents six of the most common reasons and the percentage of people who identified each reason.

    Match the reason with the percentage you think is most accurate (correct answers on the following page).

    ______ Make more money

    ______ Other reasons

    ______ Lost my job

    ______ Follow my desires

    ______ Be my own boss

    ______ Asked by someone to start a business together

    Explain your ranking of make more money

    What are your primary reasons for starting a business?

    Understand The Risk

    Identify some of the risks you are taking by starting this business. Rate each risk.

    If your business failed would you lose your home or children’s college fund? ____________

    Based on your analysis of the risks involved in starting this business, where are you on the riskometer? Draw an arrow representing your risk.

    Everything is on the line

    There is no risk

    Think about the degree of risk you indicated on the previous page. Why do you think this is a risk worth taking?

    Entrepreneurs Think Differently

    Entrepreneurs start with an idea for a successful business that satisfies their personal expectations. In most situations, they do not know all of the factors that will eventually affect their success. As the business develops, they will adjust to the situations and obstacles they encounter. The business will morph into its most sustainable state.

    Entrepreneurs do, however, have a plan. They recognize the importance of a flexible plan that allows them to adjust as needed.

    On the map grid, draw your Treasure Map with the treasure being success and the path identifying some of the obstacles you might face. Use this map to help you develop flexible strategies that move you toward your goal.

    Can You Make Profitability Your Passion?

    It is great if you can do what you

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