The Food Eatery Manager's Bible
By Ron Hallagan
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About this ebook
How do you systematize excellence or automate continuous improvement in the restaurant industry?
From establishing and executing goals for superior customer service, to menu engineering, to building ethical teams, Ron Hallagan shows you how in "The Food Eatery Manager’s Bible", an indispensable tool for restaurant and foodservice managers, district managers, COOs, and corporate training directors.
Ron Hallagan
Ron is president of HCLLC in Metropolitan Washington, DC. He has a BA in Hotel, Restaurant Management from Michigan State University and MA in Business Management; Haute Cuisine,Sommelier, and Executive Coaching certifications; and training in Lean Six Sigma and ISO14001. He has managed over 80 operations and a thousand employees, union and nonunion, and served as chairman of the Restaurant Association of Metropolitan Washington, DC.
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Book preview
The Food Eatery Manager's Bible - Ron Hallagan
The Food Eatery Manager's
BIBLE
How to Gain and Sustain Thy Competitive Edge
Ron Hallagan
Halcon Publishing
McLean, Virginia
www.halconpublishing.com
© 2013 Ron Hallagan. All rights reserved.
Cover illustration by: Graham Kennedy
http://www.facebook.com/GrahamKennedyIllustration
Cover design by: Sarah Holroyd, Sleeping Cat Books
http://sleepingcatbooks.com
Edited and Formatted by: Sarah Holroyd, Sleeping Cat Books
http://sleepingcatbooks.com
ISBN: 9781301664252
Smashwords Edition
Dedication
Richard E. Hallagan
I absolutely have to dedicate this book to my 90-year-old father who’s still telling risqué jokes in between prayers at Sunrise Senior Living in West Bloomfield, MI. Not only because he’s a great dad who raised us kids with a velvet hammer (we added the velvet as we got older), but because he selected my career. I was hitchhiking out west the summer before starting at Michigan State. Apparently, I had forgotten to select a major and the university called the house to ask for one. My dad answered the call and said I was incommunicado for the summer, so they told him to pick something. He asked what the school was known for, and they said they had the best (sorry Cornell) Hotel and Restaurant Management school in the country. So he said, Sounds good, put him down for that.
After arriving at school that fall, I was having too much fun and never bothered to change it. I think it’s safe to thank him now.
Thanks, Pops—good pick!
Table of Contents
Dedication
Acknowledgements
Forward
Preface
I. Know Thy Purpose
Purpose of the Purpose
II. Have a Map
Drawing the Map
Involve the Team
Establish the Game Plan
Role-playing
Quantify Everything
What If I Don’t Hit the Target?
III. Gather Data, Metrics, and Benchmarks
Daily Profit & Loss Estimates
Benchmarking
Station Engineering
Daily Dashboard
IV. Submit to Thy Customer
Going Live/Role-Playing
Problem-Solving
Onboarding Management
V. Turn Plagues into Princes
Parable of the Cashier
What did we learn?
VI. Persecute Bottlenecks That Enslave Customers
Customer Feedback Systems
Gathering Personal Feedback
VII. Embrace Processes
Process Defined
Loop Theory
A Food Court Loop
Table Service Restaurant
Management by Dominos
Process Ascension
Managers are Key
Conclusion
VIII. Engineer Thy Menus
So, what is Menu Engineering?
Other Examples
Other Eateries
Food Courts and Cafeterias
Waiter Engineering?
IX. Retain Thy Clients
Importance of a Client Retention Strategy
The Bare Necessities
Beyond the Minimum
Client Requests/Approvals
X. Be Ethical
Is Ethics Profitable?
The Parable of Relationships
Parable of the Recipe
So How Does One Do Ethics
?
Ethics Beyond Honesty
Conclusion
Epilogue
About the Author
Acknowledgements
I couldn’t have written this book without being surrounded by the loving patience and support of my beloved wife, Patsy. Better half, indeed.
The following excellent individuals supported me in the ways noted, as well as by their honesty. I recommend them all highly.
Artwork: Graham Kennedy
http://www.facebook.com/GrahamKennedyIllustration
Copy Editor: Sarah Holroyd
http://sleepingcatbooks.com
Beta Editor: Patricia Markert
Charts Graphs: Executive Chef Fred Raynaud
http://www.raynaud.us
Coach/Mentor: Sheila Kutner
http://www.CoachKutner.com
Forward
The challenges inherent in managing a successful food and beverage operation are enormous. The margins for profit are historically small. The demands of working with a diverse workforce are often daunting. Yet, the manager must, day in and day out, deliver a quality product the public is happy to buy while providing outstanding service. Combining the quest for excellence with the ability to generate a fair profit is a skill few possess. The successful food service establishment that can do so clearly differentiates their product in the marketplace.
When I first met Ron Hallagan, he was a vice president of operations for Guest Services, a hospitality company with key contracts in the museum and national park arenas, as well as operating freestanding restaurants. It took me five minutes to learn that he could talk the food service lingo…it took me five minutes more to know that he was keenly analytical and intently passionate about the hospitality business. Immediately, I flipped through that memory filing system in my head as I relived my food and beverage management career in hotels.
Later I was able to observe and report as a trade magazine editor the revitalization of a nearly bankrupt restaurant association. Ron was a member of a small core group of dedicated board members who led the association as it transformed itself to become both financially healthy and member-centric. He also served as its chairman. My appreciation of this turn-around can be expressed in the business equivalent of a bar patron telling the bartender while observing a very happy guest, I want to have what he is drinking.
Now I can. Ron Hallagan has written what I could have used as a food and beverage manager in hotels for the first 20 plus years of my work career.
Thinking back to my days as a food and beverage controller, a banquet manager, a dining room manager, and then my stint as the food and beverage manager, I cringe to think what I cost my operations as I developed my own trial and error profitable food service strategy. Even my food and beverage control class at Cornell couldn’t bridge the gap between the classroom and the actual operations experience.
When Ron asked if I would take a look at The Food Eatery Manager’s Bible he was writing, I jumped at the opportunity. I was not disappointed. He destroys the notion that food service excellence and profitability are mutually exclusive. He ties them together with