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The Food Eatery Manager's Bible
The Food Eatery Manager's Bible
The Food Eatery Manager's Bible
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The Food Eatery Manager's Bible

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How do you systematize excellence or automate continuous improvement in the restaurant industry?

From establishing and executing goals for superior customer service, to menu engineering, to building ethical teams, Ron Hallagan shows you how in "The Food Eatery Manager’s Bible", an indispensable tool for restaurant and foodservice managers, district managers, COOs, and corporate training directors.

LanguageEnglish
PublisherRon Hallagan
Release dateJun 13, 2013
ISBN9781301664252
The Food Eatery Manager's Bible
Author

Ron Hallagan

Ron is president of HCLLC in Metropolitan Washington, DC. He has a BA in Hotel, Restaurant Management from Michigan State University and MA in Business Management; Haute Cuisine,Sommelier, and Executive Coaching certifications; and training in Lean Six Sigma and ISO14001. He has managed over 80 operations and a thousand employees, union and nonunion, and served as chairman of the Restaurant Association of Metropolitan Washington, DC.

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    Book preview

    The Food Eatery Manager's Bible - Ron Hallagan

    The Food Eatery Manager's

    BIBLE

    How to Gain and Sustain Thy Competitive Edge


    Ron Hallagan

    Halcon Publishing

    McLean, Virginia

    www.halconpublishing.com

    © 2013 Ron Hallagan. All rights reserved.

    Cover illustration by: Graham Kennedy

    http://www.facebook.com/GrahamKennedyIllustration

    Cover design by: Sarah Holroyd, Sleeping Cat Books

    http://sleepingcatbooks.com

    Edited and Formatted by: Sarah Holroyd, Sleeping Cat Books

    http://sleepingcatbooks.com

    ISBN: 9781301664252

    Smashwords Edition

    Dedication

    Richard E. Hallagan

    I absolutely have to dedicate this book to my 90-year-old father who’s still telling risqué jokes in between prayers at Sunrise Senior Living in West Bloomfield, MI. Not only because he’s a great dad who raised us kids with a velvet hammer (we added the velvet as we got older), but because he selected my career. I was hitchhiking out west the summer before starting at Michigan State. Apparently, I had forgotten to select a major and the university called the house to ask for one. My dad answered the call and said I was incommunicado for the summer, so they told him to pick something. He asked what the school was known for, and they said they had the best (sorry Cornell) Hotel and Restaurant Management school in the country. So he said, Sounds good, put him down for that. After arriving at school that fall, I was having too much fun and never bothered to change it. I think it’s safe to thank him now.

    Thanks, Pops—good pick!

    Table of Contents

    Dedication

    Acknowledgements

    Forward

    Preface

    I. Know Thy Purpose

    Purpose of the Purpose

    II. Have a Map

    Drawing the Map

    Involve the Team

    Establish the Game Plan

    Role-playing

    Quantify Everything

    What If I Don’t Hit the Target?

    III. Gather Data, Metrics, and Benchmarks

    Daily Profit & Loss Estimates

    Benchmarking

    Station Engineering

    Daily Dashboard

    IV. Submit to Thy Customer

    Going Live/Role-Playing

    Problem-Solving

    Onboarding Management

    V. Turn Plagues into Princes

    Parable of the Cashier

    What did we learn?

    VI. Persecute Bottlenecks That Enslave Customers

    Customer Feedback Systems

    Gathering Personal Feedback

    VII. Embrace Processes

    Process Defined

    Loop Theory

    A Food Court Loop

    Table Service Restaurant

    Management by Dominos

    Process Ascension

    Managers are Key

    Conclusion

    VIII. Engineer Thy Menus

    So, what is Menu Engineering?

    Other Examples

    Other Eateries

    Food Courts and Cafeterias

    Waiter Engineering?

    IX. Retain Thy Clients

    Importance of a Client Retention Strategy

    The Bare Necessities

    Beyond the Minimum

    Client Requests/Approvals

    X. Be Ethical

    Is Ethics Profitable?

    The Parable of Relationships

    Parable of the Recipe

    So How Does One Do Ethics?

    Ethics Beyond Honesty

    Conclusion

    Epilogue

    About the Author

    Acknowledgements

    I couldn’t have written this book without being surrounded by the loving patience and support of my beloved wife, Patsy. Better half, indeed.

    The following excellent individuals supported me in the ways noted, as well as by their honesty. I recommend them all highly.

    Artwork: Graham Kennedy

    http://www.facebook.com/GrahamKennedyIllustration

    Copy Editor: Sarah Holroyd

    http://sleepingcatbooks.com

    Beta Editor: Patricia Markert

    Charts Graphs: Executive Chef Fred Raynaud

    http://www.raynaud.us

    Coach/Mentor: Sheila Kutner

    http://www.CoachKutner.com

    Forward

    The challenges inherent in managing a successful food and beverage operation are enormous. The margins for profit are historically small. The demands of working with a diverse workforce are often daunting. Yet, the manager must, day in and day out, deliver a quality product the public is happy to buy while providing outstanding service. Combining the quest for excellence with the ability to generate a fair profit is a skill few possess. The successful food service establishment that can do so clearly differentiates their product in the marketplace.

    When I first met Ron Hallagan, he was a vice president of operations for Guest Services, a hospitality company with key contracts in the museum and national park arenas, as well as operating freestanding restaurants. It took me five minutes to learn that he could talk the food service lingo…it took me five minutes more to know that he was keenly analytical and intently passionate about the hospitality business. Immediately, I flipped through that memory filing system in my head as I relived my food and beverage management career in hotels.

    Later I was able to observe and report as a trade magazine editor the revitalization of a nearly bankrupt restaurant association. Ron was a member of a small core group of dedicated board members who led the association as it transformed itself to become both financially healthy and member-centric. He also served as its chairman. My appreciation of this turn-around can be expressed in the business equivalent of a bar patron telling the bartender while observing a very happy guest, I want to have what he is drinking.

    Now I can. Ron Hallagan has written what I could have used as a food and beverage manager in hotels for the first 20 plus years of my work career.

    Thinking back to my days as a food and beverage controller, a banquet manager, a dining room manager, and then my stint as the food and beverage manager, I cringe to think what I cost my operations as I developed my own trial and error profitable food service strategy. Even my food and beverage control class at Cornell couldn’t bridge the gap between the classroom and the actual operations experience.

    When Ron asked if I would take a look at The Food Eatery Manager’s Bible he was writing, I jumped at the opportunity. I was not disappointed. He destroys the notion that food service excellence and profitability are mutually exclusive. He ties them together with

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