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    Freelance Copywriter: Top 10 Ways to Get Your Copywriting Business Off the Ground
    Freelance Copywriter: Top 10 Ways to Get Your Copywriting Business Off the Ground
    Freelance Copywriter: Top 10 Ways to Get Your Copywriting Business Off the Ground
    Ebook40 pages32 minutes

    Freelance Copywriter: Top 10 Ways to Get Your Copywriting Business Off the Ground

    By Marcia Yudkin

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    About this ebook

    Get your copywriting business going quickly and easily with this reality-based guide.

    Marcia Yudkin reveals the surprising launch methods used most often by her dozens of copywriting protégés over the years. Six of the top 10 methods can cost nothing at all, while the rest fit comfortably within a typical startup budget.

    For each method, she explains who it's most suited for, whether or not it costs anything and how her protégés or other copywriters carried it out.

    In addition, this ebook contains sample documents for four of the strategies and recommended resources for further study.

    If you're drawn to a career in copywriting but don't have a clue how to find clients or you've been holding back because you don't enjoy the marketing methods you're usually advised to use, this compact ebook is for you.

    When you finish reading, you'll feel excited about launching your business and a lot more confident about your path to success.

    Veteran marketer Marcia Yudkin specializes in no-hype copywriting for online entrepreneurs, authors and publishers, local businesses, financial professionals and others who want to establish trust, maintain a reputation and spark sales. She is the author of Persuading on Paper, Meatier Marketing Copy, 6 Steps to Free Publicity and many other books.

    LanguageEnglish
    PublisherMarcia Yudkin
    Release dateJun 13, 2013
    ISBN9781301111060
    Freelance Copywriter: Top 10 Ways to Get Your Copywriting Business Off the Ground
    Author

    Marcia Yudkin

    Creative marketing expert Marcia Yudkin has an unparalleled ability to find the right words for a message, an unusual angle to get folks to pay attention, and the promotional strategy that pays off handsomely for her clients.Her 16 books include 6 Steps to Free Publicity, Persuading on Paper, Web Site Marketing Makeover, Meatier Marketing Copy and Freelance Writing for Magazines & Newspapers, a Book of the Month Club selection.Marcia’s articles have appeared in hundreds of magazines, including the New York Times Magazine, TWA Ambassador, USAir Magazine and Business 2.0. For eight years running, she served as an official site reviewer for the Webby Awards and has helped judge the Inc. Magazine Small Business Web Awards.She has been featured in Success Magazine, Entrepreneur, Home Office Computing, Working Woman, Women in Business, dozens of newspapers throughout the world and four times in the Sunday Boston Globe, as well as on National Public Radio.Her clients range from grizzled entrepreneurs to nervous newly self-employed professionals, from software publishers and ecommerce startups to media companies, associations and independent educational programs.Marcia Yudkin holds three Ivy League degrees, including a Ph.D. in the humanities.

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    • 4/5
      This book by Marcia Yudkin isn't long, but it still packs a big punch. I didn't think I would get any useful ideas from Yudkin's book, but I'm glad to have been proven wrong. In 30 minutes, you could also get a few ideas on how to launch your own copywriting business with a shoestring budget.

      1 person found this helpful

    Book preview

    Freelance Copywriter - Marcia Yudkin

    Freelance Copywriter: Top 10 Ways to Get Your Copywriting Business Off the Ground

    by Marcia Yudkin

    Author, Meatier Marketing Copy, Persuading on Paper and 15 other books

    Creative Ways

    P.O. Box 305

    Goshen MA 01032

    http://www.yudkin.com

    (413)582-4052

    Smashwords Edition

    Copyright 2013 Marcia Yudkin

    All rights reserved. Please obtain written permission before reprinting, duplicating or distributing this ebook, in whole or in part.

    Introduction

    Since 1997, I have coached more than 75 people in retargeting their copywriting or marketing consulting practice or starting it from scratch. Based on their experience, personality, preferences and my guidance, each one created a unique plan for attracting clients. And each one – slowly or rapidly – built a uniquely targeted and positioned business.

    Some of these protégés were embarking on their very first bout of self-employment, while others had owned a business for some time in a related or completely unrelated field.

    Some approached finding clients in an aggressive, go-getter spirit. Others had a fair bit of trepidation, timidity or doubt about their chances for success.

    All successfully met the challenge of snagging their first client, with many others to follow.

    To teach a seminar on how to obtain a first copywriting client a few years ago, I sat down and tallied the strategies my protégés actually used to get their businesses off the ground. The top ten methods below are thus not theory, dogma or mere recommendations. They are approaches that worked.

    You may find the list surprising in what worked most often and in what was rarely tried. More importantly, be prepared to feel empowered and inspired as you select marketing, publicity and outreach strategies that fit your circumstances, resources, goals, personality, likes and dislikes. As you’ll discover, there’s no need to gird yourself for some supposed expert’s must method of marketing if that technique feels alien or distasteful to you.

    Of the top 10 ways to get your copywriting business off the ground, six can cost nothing at all and the rest are affordable on a typical startup budget.

    I’ve added some bonus examples from other copywriters who have shared their experiences in getting started, sample marketing documents for launching your copywriting business and resources for further study.

    Here’s to your success!

    Marcia Yudkin

    marcia@yudkin.com

    www.yudkin.com

    Contents

    Introduction

    I. The Top 10 Ways to Get Your Copywriting Business Off the Ground

    II. Additional Ways to Rustle Up Clients

    III. Sample Documents

    IV. Recommended Books for Further Study

    About the Author

    I. The Top 10 Ways to Get Your Copywriting Business Off the Ground

    Method #1. Join a leads

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