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    Dollars and Sense for Writers: A Guide to Managing Your Writing Business 2nd Edition
    Dollars and Sense for Writers: A Guide to Managing Your Writing Business 2nd Edition
    Dollars and Sense for Writers: A Guide to Managing Your Writing Business 2nd Edition
    Ebook139 pages1 hour

    Dollars and Sense for Writers: A Guide to Managing Your Writing Business 2nd Edition

    By Linda Mickey

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    About this ebook

    Not sure how the whole writing business thing works? This updated guide will help writers know what they don't know about the publishing industry and provide some tools to help them survive and thrive within it. Writers learn to assess contracts, talk to an accountant, register a business entity, prepare a business or marketing plan, and evaluate the results of their efforts.

    Written in plain language with a straightforward approach, Mickey helps writers understand the many facets of their endeavor that extend beyond creativity. In this second edition, she includes sections on ebooks and electronic publishing.

    Midwest Book Review called Dollars and Sense for Writers "a no nonsense guide...highly recommended."

    LanguageEnglish
    PublisherLinda Mickey
    Release dateOct 4, 2013
    ISBN9781301668069
    Dollars and Sense for Writers: A Guide to Managing Your Writing Business 2nd Edition
    Author

    Linda Mickey

    Touring the county morgue, chatting with forensic scientists, and figuring out who killed whom...that's what Linda Mickey likes to do. There is something special about the hours spent at the keyboard crafting a whodunnit: developing characters, understanding the crime and why it was committed,then planting clues and red herrings in the narrative. At the same time, Mickey is fascinated by the business aspects of writing and publishing. As a speaker and workshop facilitator, she is frequently asked as many questions about how to manage a writing business as how to create believable dialogue. In fact, queries about publishing industry-related topics came up so often that she complied what she knew about business and what she had learned about the publishing industry into Dollars and Sense for Writers. Mickey is employed by a small accounting firm. In other words, her life is all about death and taxes.

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      Book preview

      Dollars and Sense for Writers - Linda Mickey

      What others are saying about

      Dollars and Sense for Writers:

      A Guide to Managing Your Writing Business

      Dollars and Sense for Writers is a solid, no-nonsense guide to the business side of writing - from working with agents to keeping proper financial records and registering one's business, to marketing, year-end business review and more. Peppered with helpful checklists, Dollars and Sense for Writers is an easy-to-understand and useful guide…Highly recommended.

      - Midwest Book Reviews

      There is more to being a writer than being creative. For writers who want to sell their wares, this handbook will guide them from contract to marketing to sales with business practices for writers.

      - Writer’s Journal

      Dollars & Sense for Writers:

      A Guide to Managing Your Writing Business

      Second Edition

      By Linda Mickey

      Published by:

      Finish Off Press Ltd. at Smashwords

      Copyright © 2013 Linda Mickey

      Smashwords Edition, License Notes

      This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each person. If you are reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwods.com and purchase your own copy. Thank you for respecting the hard work of this author.

      All rights reserved. No part of this book may be reproduced in any form or by any means including information storage and retrieval systems, without written permission from the author, except for reviewers who may use brief quotations in their review.

      Acknowledgements

      To Amy Alessia and Susan Gibberman. This book would never have happened without your continued inspiration, encouragement, and enthusiasm. Additional appreciation is extended to Sandra Burkett, CPA and Carol Hannigan, Attorney at Law, who provided expert counsel and reviewed the material for technical accuracy.

      Warning & Disclaimer

      (The Legal Stuff)

      This publication contains the opinions and ideas of the author. The intent is to provide information and entertainment. This book is sold with the understanding that the author and the publisher do not render legal, financial or any other professional services. If the reader needs personal assistance or advice, a competent professional should be consulted.

      The author and the publisher specifically disclaim any responsibility for any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the contents of this book.

      It is not possible to put all the facts about writing, business and publishing into one book. This manuscript is a general guide and overview. The objective is to spur the reader to obtain additional information through the many other available sources.

      TABLE OF CONTENTS

      INTRODUCTION

      CHAPTER ONE: LOOKING IN THE MIRROR

      Writing and Business Goals Checklist

      Things to Consider Checklist

      Key Skills Checklist

      Analysis

      CHAPTER TWO: ENTERING THE PUBLISHING MAZE

      DIY Publishing Pre-release Review

      Distribution

      Hard Copy Book Returns

      CHAPTER THREE: WORKING WITH AGENTS

      Book Packagers

      Book Shepherds

      Selecting an Agent Checklist

      CHAPTER FOUR: THE DOTTED LINE

      Understanding Advances, Royalties, and Payments

      Agent Contract Analysis

      Publishing Contract Analysis

      CHAPTER FIVE: ABOUT THE NUMBERS

      Questions for the Accountant

      Recordkeeping

      CHAPTER SIX: MAKE IT OFFICIAL

      Questions for the Attorney

      CHAPTER SEVEN: GIVING THE DEVIL HIS DUE

      Register Your Business Checklist

      CHAPTER EIGHT: THE BUSINESS OF BUSINESS

      Business Plan Introduction

      Sample Business Plan for Writers and Publishers

      Working With Vendors

      CHAPTER NINE: WHO WILL BUY?

      Marketing Defined

      Marketing Plans Explained

      Marketing Options Checklist

      Sample Marketing Plan

      Who Is My Reader?

      Working with a Publicist

      Writers Groups and Organizations

      Evaluation Checklist for Writers Groups and Organizations

      Attending a Conference

      Evaluation Checklist for Attending a Conference

      Reviews

      CHAPTER TEN: TUNING UP YOUR BUSINESS

      Year-End Business Review List

      The Year in Review Worksheet

      The Annual Business Review: Guidelines and Questions

      Staying Up to Date

      CHAPTER ELEVEN: CONCLUSIONS

      WHO WROTE WHAT

      BIBLIOGRAPHY

      Introduction

      Drive thy business or it will drive thee. – Benjamin Franklin, statesman

      Does this sound familiar?

      My fabulous first novel gets picked up immediately by the best agent in New York. Then a publisher buys the manuscript for a fantastic sum that makes headlines in Publisher’s Weekly. After that, Brad Pitt options the film rights and my book makes it to #1 on the New York Times Best Sellers list. I become both a commercial and critical success.

      As you can see, I had it all planned. Of course, that is not what happened. Instead, I bumped into the business side of writing.

      When my first book was released, I knew almost nothing about the publishing business and ebooks did not exist. Although I did not expect national retail chains to stock my novel, I naively thought that independent bookstores would be delighted to carry a mystery by an exciting new author. I spent many hours and quite a few dollars preparing and sending out an amateurish press kit.

      What did I get for my effort?  Nothing.

      I had not done my homework and did not understand the industry. Being new additions to the mystery genre did not automatically make my characters and plot special. I didn’t realize that I was competing for shelf space with the approximately 2,000 other mysteries also published in 2002.

      But wait, you say to me. Writers are warmly creative even when writing about something that is coldly logical. Breathing life into words is imaginative and inventive. Writers resemble Claude Monet more than Isaac Newton. Writing, you insist, is right brain stuff.

      That is partly true. Writing is certainly an art and a craft.

      However, the minute I decided to take payment for my work, writing became a business. So fair warning to anyone who thinks they want to earn money as a writer – there is a lot more to it than the artistic effort.

      Many believe that the hardest part of being a writer is arranging words into poetic phrases or dynamic sentences that people will want to read or speak. My own experience, plus the questions posed at my writing workshops and author appearances, taught me the business side of our creative endeavor is just as important. Unfortunately, the idea that they are running a business seems counter-intuitive to most writers.

      My colleagues often say managing their writing business is more difficult than the act of writing. I agree with them. But, like it or not, we exist in a world requiring us to wear two hats: artist and entrepreneur. Both demand our full attention and focus if we want to be profitable. When we are not creating, we must make sales calls, hire vendors, and do bookkeeping.

      You didn’t know that, did you?

      If the mere mention of business makes you anxious, don’t fret. Acting business-like means being organized and attentive to those things that help us achieve our goals. Writers who address their business as a business seem to be happier and better equipped to adjust to the rapidly changing industry we call publishing.

      The original idea for Dollars & Sense for Writers was born at a convention for mystery writers and fans. Two writer-librarians and I took a break for coffee. The conversation eventually got around to the publishing industry as it always does when writers get together. My colleagues suggested that a handbook about the business would be extremely useful and they urged me to write it. The information here is their request brought to fruition and represents the culmination of conversations with writers, loads of research, plus years of business and personal experience.

      Now, just three short years after it was published, the first edition is out of date. The fundamentals of business have not changed but the manner in which we conduct our business has. That had to be addressed; hence this second edition.

      Dollars & Sense for Writers is a guide that highlights information you need to have in order to cope with this industry and your role as a business manager. It is a tool; one of many you should have on your workbench as you build your writing business.

      If you are already published:

      Examine the portions of this handbook that best address your current need. At some point, I recommend you evaluate your goals, the contracts you have in force now, and your relationship with your existing vendors and clients. Periodic examination and review are important aspects of running a business.

      If you are not yet published:

      I encourage you to begin with Chapter One. After you pinpoint the goals that are important to you and the skills you possess, you can develop your writing business with those objectives and capabilities in mind.

      In addition to the checklists and suggestions included here, you will find quotes about business and the business of writing from others, all of whom are writers apart from any other occupation they have or had. I hope they inspire and encourage you as they have me.

      I wish you joy – in your writing and in your business.

      Who likes not his business, his business likes not him. – William Hazlitt, Essayist

      Chapter One: Looking in the Mirror

      The creative person basically has two kinds of jobs:

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