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    Administrators and Teachers: Getting Profitably in Print 75% of the Time
    Administrators and Teachers: Getting Profitably in Print 75% of the Time
    Administrators and Teachers: Getting Profitably in Print 75% of the Time
    Ebook88 pages1 hour

    Administrators and Teachers: Getting Profitably in Print 75% of the Time

    By Gordon Burgett

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    About this ebook

    K-12 leaders use professional guides all of the time, so why shouldn't they save time and investment by doing the same to get their articles and books quickly and reliably in print? That's precisely why Gordon Burgett (author of 1700 articles and 38 published books) wrote this how to no-nonsense book. Another recent book by Gordon? Niche Marketing, an industry standard. Tools for professionals.

    LanguageEnglish
    PublisherGordon Burgett
    Release dateAug 31, 2009
    ISBN9780979629587
    Administrators and Teachers: Getting Profitably in Print 75% of the Time
    Author

    Gordon Burgett

    Gordon Burgett has 46 books and 1700+ published articles in print, has given 2000+ paid speaking presentations, and offers a free monthly newsletter at www.gordonburgett.com/free-reports. He posts at his blog at http://blog.gordonburgett.com twice weekly and discusses publishing, niche marketing, and selling one's writing.

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      Book preview

      Administrators and Teachers - Gordon Burgett

      ADMINISTRATORS AND TEACHERS:

      GETTING

      PROFITABLY IN PRINT

      75% OF THE TIME

      ARTICLES

      Writing for Magazines, Newsletters,

      Journals, and Newspapers

      and

      BOOKS

      Self-Publishing Your Own Book(s)

      for Your Educational Colleagues

      Gordon Burgett

      Administrators and Teachers:

      Getting Profitably in Print 75% of the Time

      © Gordon Burgett 2009

      All rights reserved. Printed in the United States of America. No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles and reviews. For information, contact Education Communication Unlimited, P.O. Box 845, Novato, CA 94948

      TABLE OF CONTENTS

      Introduction

      Section I

      ARTICLES

      Writing for Magazines, Newsletters, Journals, and Newspapers

      How to Study a Printed Magazine Article

      Permission to Quote Letter

      Section II

      BOOKS

      Self-Publishing Your Own Book(s) for Your Educational Colleagues

      Biography

      Index

      Other Education Products

      INTRODUCTION

      This may be the most important book introduction you ever read because it promises you that 75% of the articles or books you write will be profitably in print.

      For most writers that’s about as believable as if I told you that if you sniffed this book’s cover it would turn to gold. (It won’t.)

      But the 75% is true. I’m a grizzled old veteran writer and publisher and I simply won’t write or publish unless I’m going to sell a lot more than 75% of the time—and my writing is just so-so, as you can see. But I know how to sell, and so will you if you pay attention and do what this book says.

      What may surprise you is that there is no one way to do this. Articles sell much differently than books. Each follows a very different process. And none of the 75% steps are secret or unknown to those in the professional field. In fact, if the professionals varied too far from the ways I will share, they would more likely be doing something else, like selling burgers or herding cattle.

      Then why doesn’t everybody just follow these processes, get in print, and cash in? (I just shrugged my shoulders.)

      One, beginners don’t know about them, and if they do, they insist on doing it their way instead. Which is fine for the rest of us.

      Or they insist on writing what they want to write to imaginary buyers to whom they want to sell, and, well, if the publishers don’t want it done the writer’s way, it must be the publishers who are wrong. Again, those of us earning a good living by selling our writing don’t really care.

      But if you’re serious, then just for once give what this book proposes a try. Then welcome to the club. You’ll see what works and why, and you’ll be with us forever.

      ARTICLES

      Selling 75% of your articles is mostly an issue of numbers. And doing a bit of pre-writing inquiry to see if the local editor of the newspaper or magazine wants to put your works on his or her pages.

      But you’ve got an advantage over the unaffiliated writer. If you stick to education, particularly your local system or school, why wouldn’t the editor want your words in print?

      And if you’re thinking about an article in a major magazine, then you will use a solid one-page query letter to check out the editor’s interest before you do your major research, interviewing, and writing. Only when you get a positive reply will you study the target publication (we’ll show you how), then get your words to that editor (usually within three weeks).

      The trick is pretty much getting the editor to agree to see what your article contains. Blind submissions don’t work—the way beginners usually do it. And sending your opus without seeing what else is on those pages first is like sending a dress to a cousin you never met nor know her age or size. Duh.

      That’s a bit of the process, but read the first of the two sections, Articles, and pay attention to the details.

      BOOKS

      Books are different—and much harder to get accepted by major (or even minor) publishers, since they must put up the ante (many thousands of dollars) to see if your dreams (and words) will shake loose enough buying change to bring them a big profit (from which they will give you very small portion).

      But you’re a jump ahead of the big houses, if you do your part right. In fact, you don’t need them at all. It’s a lot easier for you to make all of that profit, and few care a whit if your book (if it’s needed and good) comes from a gilt-edged big house in New York City or your house in Weeville, Iowa.

      Even more important, you can test your market for several hundred dollars (think $25,000 plus in income if your test works) before you write the final book, prep it, print it, and promote it.

      Whoa, I hear you: the five dreaded P’s: prepare, prep, print, and promote=publish! None of which you want to do (except maybe prepare, if that means write).

      Of course not. But there are books that will walk you through each process, and if it takes you a month or two longer, who cares? Anyway, who can hear your knocking knees?

      Why can you cash in quicker than the big houses? Because you are going to write a niche book, to niche readers who are on mailing lists or are otherwise are easy to find. And because you know what you’re writing about, and since you know that they need to read your words, they are going to be eager to put book-buying coins in your pocket. Think 25% profit (often 45%) and in one eighth the time you will

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