Marketing In Cyberspace: The Dynamic Manager’s Handbook Of Social Media Marketing
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About this ebook
Social media consultants gush about the wonders of web marketing, but what do actual non-techie business owners have to say about the effectiveness of their websites, Facebook pages, and Twitter feeds?
“Marketing In Cyberspace” includes insightful interviews with several craft gallery owners who use the web with varying degrees of success.
“Blogging Your Business” explains how and why you can create an online community around your business using various free or low-cost outlets.
“Social Media Marketing Three Ways” looks at Facebook, Twitter, and LinkedIn through the eyes of small business owners who use them every day. Restaurateurs, health club operators, a wine store owner, insurance agent, and a payroll processor are some of the entrepreneurs who weigh in on the social media phenomenon with tips on how to make it work and pitfalls to avoid.
Dave Donelson
Dave Donelson’s world-roving career as a management consultant and journalist has led to writing and photography assignments for dozens of national publications. The Dynamic Manager's Guide series is based on his work with hundreds of business owners and managers as well as his own experiences as a successful entrepreneur. He is also the author of Creative Selling: Boost Your B2B Sales and two novels, Heart Of Diamonds and Hunting Elf.
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Book preview
Marketing In Cyberspace - Dave Donelson
Marketing In Cyberspace
The Dynamic Manager’s Handbook Of Social Media Marketing
by Dave Donelson
Donelson SDA, Inc., Smashwords Edition
Copyright 2011 Dave Donelson
ISBN: 978-1458085870
A note from the author
The Dynamic Manager Handbooks are for entrepreneurs, managers, and others who want to succeed in small business by learning more about management techniques, operations, and best practices. Each volume in the collection is devoted to a single topic. The material was extracted from the Dynamic Manager Guides, my series of books based on my experiences as a business journalist, consultant, and entrepreneur.
Table Of Contents
Chapter 1 - Marketing In Cyberspace
Chapter 2 - Blogging Your Business
Chapter 3 - Social Media Marketing Three Ways
About Dave Donelson
Chapter 1
Marketing in Cyberspace: Not A Buck Rogers Idea
The website is essentially another complete business location.
You can do anything on the web, but it’s got to pay,
says Mike Stutland, owner of Artique Galleries in Lexington, Kentucky. His observation sums up the quandary of business owners considering how much—if any—time and money they should devote to marketing online.
The Internet offers many exciting business growth possibilities. You can have a simple website promoting your company or an online catalog offering thousands of items for mail-order purchase. You can email a personal note with a picture of a new product to an individual customer or send a newsletter highlighting new merchandise lines, upcoming events, and market trends to your entire database of customers. You can hold an auction, show portfolios from new suppliers, or list your business among the major tourist destinations in your area. The marketing possibilities are limited only by your imagination.
And your pocketbook. And manpower. And patience.
Customer Interaction
Art and craft galleries have been marketing online for many years. Stutland put his galleries online in 1999 and says, "The customer reaction has been mixed. Most of the orders that come through the