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    Customer Relations: The Dynamic Manager’s Handbook Of Customer Satisfaction
    Customer Relations: The Dynamic Manager’s Handbook Of Customer Satisfaction
    Customer Relations: The Dynamic Manager’s Handbook Of Customer Satisfaction
    Ebook38 pages56 minutes

    Customer Relations: The Dynamic Manager’s Handbook Of Customer Satisfaction

    By Dave Donelson

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    About this ebook

    Repeat sales are generally more profitable than new ones, so smart companies work hard to build a base of satisfied customers. This handbook uses real-world examples to give you dozens of ideas for making your customers want to come back again.

    “Seven Ways To Wow Your Customers” describes how little surprises can create a warm spot for your business in the customer’s heart.

    “Case Study: Selling to Off-Roaders” explains how knowing your customers pays off, especially in specialty or niche markets.

    “First Impressions” shows you how to evaluate the first impression you make on your customers and how that shapes your future relationship with them.

    “Welcome All Newbies” points out some of the pitfalls of dismissing the first-time buyer as too much trouble to deal with.

    LanguageEnglish
    PublisherDave Donelson
    Release dateMar 31, 2011
    ISBN9781458076984
    Customer Relations: The Dynamic Manager’s Handbook Of Customer Satisfaction
    Author

    Dave Donelson

    Dave Donelson’s world-roving career as a management consultant and journalist has led to writing and photography assignments for dozens of national publications. The Dynamic Manager's Guide series is based on his work with hundreds of business owners and managers as well as his own experiences as a successful entrepreneur. He is also the author of Creative Selling: Boost Your B2B Sales and two novels, Heart Of Diamonds and Hunting Elf.

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    • 4/5
      Some very good points given. Quick and easy read.

    Book preview

    Customer Relations - Dave Donelson

    Customer Relations:

    The Dynamic Manager’s Handbook Of Customer Satisfaction

    by Dave Donelson

    Donelson SDA, Inc., Smashwords Edition

    Copyright 2011 Dave Donelson

    ISBN: 978-1458076984

    A note from the author

    The Dynamic Manager Handbooks are for entrepreneurs, managers, and others who want to succeed in small business by learning more about management techniques, operations, and best practices. Each volume in the collection is devoted to a single topic. The material was extracted from the Dynamic Manager Guides, my series of books based on my experiences as a business journalist, consultant, and entrepreneur.

    Table Of Contents

    Chapter 1 - Seven Ways To Wow Your Customer

    Chapter 2 - Case Study: Selling To Off-Roaders

    Chapter 3 - First Impressions

    Chapter 4 - Welcome All Newbies

    About Dave Donelson

    Chapter 1

    Seven Ways To Wow Your Customers

    Surprises work really well when they come later, after the customer has started to forget the last time they did business with you.

    If you want to keep your customers coming back to your business, give them a surprise. Do something unexpected for them, and your name will earn a prominent place in their mental filing cabinet securely placed with Stores to return to and Service providers to recommend.

    The surprise you give your customers doesn’t have to be a big one. In fact, it’s the small touches that resonate with meaning, that make them feel like their order is more than just another job on your list. In fact, it was a little thing that sparked this idea for me. We got a Christmas card from Ed Plante Auto

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