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    Running a Good Business, Book 1: Why Good? Why Now?
    Running a Good Business, Book 1: Why Good? Why Now?
    Running a Good Business, Book 1: Why Good? Why Now?
    Ebook74 pages1 hour

    Running a Good Business, Book 1: Why Good? Why Now?

    By Claude Whitmyer

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    About this ebook

    Introduction to "Good Business." Covers the various aspect of "good" from "a good business to be in" (economically) to "doing well by doing good."

    Offers statistics to define small businesss and describes the characteristics of small businesses as revealed by Census Bureau and Department of Laboar data.

    Includes a brief overview of a the entire series of hands-on guides to managing the ins and outs and ups and downs of starting and growing a values-driven small, micro or one-person business offering the unique lifestyle of self-employment.

    Contents
    --------
    Chapter 1: Do What You Love and Still Pay the Bills
    - Do Well By Doing Good and Manage As If People Mattered
    - Entrepreneurship Can Bring Both Security and Freedom
    - Why "Good?"
    * Skillful Means
    * Tradeskill
    * Market Focus
    - Why Now?
    - Too "Good" to be True?

    Chapter 2: Small is Beautiful
    - Characteristics of U.S. Businesses
    * Home-Based Businesses
    * Self-Financed Businesses
    * Small Businesses are Innovative
    * Education Level of Small Business Owners
    * Age of Small Business Owners
    * Small Businesses Create Jobs for Women, the Young and Older People
    * Veterans as Business Owners
    * Disabled as Business Owners
    * Owners' Income, Role and Hours Vary
    - Small Business By the Numbers
    * What's the "Unemployment Rate" for Small Businesses?
    * What Does the Immediate Future Hold?

    Resources
    About the Authors

    Backmatter
    ----------
    Why a Series of Books?
    Why Smashwords?
    What Should You, The Reader, Do Next?
    Free to the Pioneers
    How to Give Us Feedback
    Why Did We Start This Project In the First Place?
    Who is This For?
    - Businesses of All Kinds
    What Services Are Offered?
    - Executive Coaching
    - Workshops
    - Business Consulting
    - How Do I Arrange For The Consulting?
    What Do People Say?

    LanguageEnglish
    PublisherClaude Whitmyer
    Release dateMay 17, 2011
    ISBN9781452490168
    Running a Good Business, Book 1: Why Good? Why Now?
    Author

    Claude Whitmyer

    Claude Whitmyer is the co-author of Running A One-Person Business, and editor of two anthologies, Mindfulness and Meaningful Work: Explorations in Right Livelihood and In The Company of Others: Making Community in the Modern World. As a business consultant with more than 30 years of experience, he has provided resources, training, and guidance to many hundreds of individuals seeking creative and meaningful work in both the for-profit and not-for-profit sectors. He has also worked with managers in such corporations as the American Hospital Association, Apple Computer, Hewlett-Packard, Fujitsu America, NASA, Pacific Bell, and Southland Corporation.

    Read more from Claude Whitmyer

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      Book preview

      Running a Good Business, Book 1 - Claude Whitmyer

      ~~~***~~~

      Running a Good Business

      Book 1: Why Good? Why Now?

      By Claude Whitmyer

      Published by FutureU Press, a division of The University of the Future, LLC

      Smashwords Edition

      Copyright © 2011 by Claude Whitmyer. All rights reserved.

      License Notes: This ebook is licensed for your personal use only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you're reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of the author.

      This ebook is not meant to be a substitute for legal or professional advice. It is the reader's responsibility to verify that the facts and general advice in this ebook apply.

      ~~~***~~~

      Table of Contents

      Chapter 1: Do What You Love and Still Pay the Bills

      - Do Well By Doing Good and Manage As If People Mattered

      - Entrepreneurship Can Bring Both Security and Freedom

      - Why Good?

      - Why Now?

      - Too Good to be True?

      Chapter 2: Small is Beautiful

      - Characteristics of Small Business

      - Small Business By the Numbers

      - What's the Unemployment Rate for Small Businesses?

      - What Does the Immediate Future Hold?

      Resources

      About the Authors

      ~~~***~~~

      Chapter 1: Do What You Love and Still Pay the Bills

      It takes a certain turn of mind, some unique skills, and a big dollop of realism to successfully run a business on your own. For many, a business of their own is not primarily a stepping-stone to a bigger enterprise, though you could use it for that. People run small, really small and one-person businesses because they prefer that form of business. They like the opportunities and freedoms it gives them -- to enjoy more agile and expansive personal lives, to express their political and ethical values, to play a larger role in their communities and, in some cases, to pioneer new fields or overcome personal challenges and adversities. But what do I really mean when I say good or small? In chapter 1 of this volume I'll go into detail about what makes up a good business as compared to an ordinary, run-of-the-mill enterprise and in chapter 2 I'll look in detail at various ways of measuring the numbers and characteristics of small businesses in the U.S.

      As you continue through this volume and all the other books in the Running a Good Business series, you will learn step-by-step how to start or transform a business into one that is good in every sense of the word. You will learn how to . . .

      . . . Select the best clients for you . . .

      . . . Build a network of referrals for new business . . .

      . . . Maximize and stabilize your income . . .

      . . . Keep your books and manage your time . . .

      . . . Find technical and emotional support when the going gets tough . . .

      . . . Set up your workspace and choose technology . . .

      . . . Handle your phone and mail efficiently . . .

      . . . Price your products and services . . .

      . . . Create a marketing plan that works . . .

      . . . Serve your community . . .

      . . . Take care of your employees . . .

      . . . do all this, remain true to your values, and still find time for your personal life too.

      Do Well By Doing Good and Manage As If People Mattered

      You can

      . . . follow your heart

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