YouTube Strategies 2014: Making And Marketing Online Video
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About this ebook
Live Video isn't the only "new" thing for YouTube. From a fully integrated Social Engine (across Google Plus and the other social networks) to Premium (paid) content options, YouTube's reach, and your potential impact with it, grows every day. YouTube keeps getting bigger and bigger - and her reach and impact continue to grow at an extremely impressive rate.
At the time of writing, YouTube reports seeing 100 hours of video uploaded to their site every single minute. I'm sure by the time this book goes to press, the number will go up. Note: this doesn't include Live video on YouTube - another fast growing segment of what we're watching online. Getting impact from your videos at YouTube is a much math problem as it is anything else. We address some of those issues here.
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YouTube Strategies 2014 - Paul Colligan
What?
Affiliate Disclaimer
I create commercial content that pays bills. I am what many call an information marketer.
Often, I am the provider (and/or business owner) of the products and/or services and I recommend. Being in this business
provides me such a wonderful opportunity. It’s part of how I pay those bills.
Occasionally, I am compensated by the products and services I recommend. It is sometimes direct – it is sometimes indirect – but it is there.
If this offends you, no problems, this isn’t content for you. Return this book. We can still be friends.
At all times, I only recommend products I use – or would tell my Mom to use. You have my promise there.
About The Author
Paul Colligan helps others leverage technology to improve themselves and broaden their audience with reduced stress and no dramas. He does this with a lifestyle and business designed to answer the challenges and opportunities of this new economy. If you are looking for titles: Husband, Father, Director of Content Marketing for InstantCustomer.com and CEO of Colligan.com. He lives in Portland, Oregon with his wife and daughters and enjoys theater, music, great food, and travel.
Paul believes in building systems and products that work for the user – not vice versa. With that focus, he has played a key role in the launch of dozens of successful Web and Internet products that have seen tens of millions of visitors and dollars in revenue. Previous projects have included work with Traffic Geyser, Rubicon International, Piranha Marketing, Microsoft, and Pearson Education. In addition, he's helped dozens of authors launch their books to top ten at Amazon and has been the secret weapon behind millions of video views at YouTube. Topics of passion include (but are not limited to): new media content creation, product development, lifestyle design, and community building.
Paul’s take on the Internet can be seen/heard/read in Web Shows which include eMarketingVids, books which include the Kindle Bestsellers Cross Channel Social Media Marketing
and YouTube Strategies
and publications online and off as varied as the Huffington Post. He is a popular speaker on Internet technology topics and frequently speaks online, on the air, and before audiences about his passions. He has presented at events around the world that which include BlogWorld and New Media Expo, The European Business Podcasting Summit, Google Tech Talks, Mac World, Social Media Success Summit, and Microsoft Tech-Ed.
If you are interested in his latest projects and/or thoughts on the industry that has been so good to him, there is plenty more to do, read, watch, and ponder at www.PaulColligan.com.
About This Book
Successful people ask better questions, and as a result, they get better answers.
Tony Robbins
When the original version of YouTube Strategies went to #1 at Amazon, and continued to sell impressive numbers (and) to great reviews, I knew this book had her part in the marketplace and dialog. To my past readers and supporters, I can’t thank you enough.
And the proof is obvious for the need for this kind of content. We went #1, in all of Amazon, for marketing (Kindle or Print), on the first day of release of this book (yes, this is an updated edition, you’ll see we’re at Version 1.1 below).
Why the update for 2014? We’re seeing a rapid maturation at YouTube in areas that should be part of any YouTube Strategy - at any level. Some of these elements weren’t in the first book. They are in this one. In my history of producing Internet training (I’ve been online since before there was the Web), I’ve prided myself on creating content that lasted. Last year I made 4 different videos in the studio that I had to delete before I could publish them because of the changes being made a YouTube.
Live Video isn’t the only new
thing for YouTube. From a fully integrated Social Engine (across Google Plus and the other social networks) to Premium (paid) content options, YouTube’s reach, and your potential impact with it, grows every day. YouTube keeps getting bigger and bigger - and her reach and impact continue to grow at an extremely impressive rate.
At the time of writing, YouTube reports seeing 100 hours of video uploaded to their site every single minute. I’m sure by the time this book goes to press, the number will go up. Note: this doesn’t include Live video on YouTube - another fast growing segment of what we’re watching online. Getting impact from your videos at YouTube is a much math problem as it is anything else. We address some of those issues here.
So, with that, I (re)release this book updated for 2014. At it’s core are the top 21 questions I get asked about YouTube (as well as a few that people should be asking). I am still asked these questions on a regular basis and I am still convinced that YouTube Strategies begin with a clear understanding of how YOU need to answer these questions in your own YouTube efforts. At the end of each answer is an even shorter summary and a few action items. Put them to good use - and TAKE ACTION.
After those 21 questions and answers, I offer some additional thoughts about what’s next
at YouTube and offer a few additional chapters on the topics of automated tools for YouTube and how to produce the best possible looking videos - no matter what your budget may be.
This Is Not A Book About The Tech Of YouTube!
My goal is to teach you with YouTube that a Ready, Aim, Fire
approach is the best. I’ve seen too many fire
first, and the results are never good.
This is a book of YouTube Strategies - how to think about YouTube, how to understand what you are getting yourself into, how to, for lack of a better explanation have the strategies, start right.
Understand what you are doing first, before you take on the tech.
This book is the Ready
and Aim
part. If you were looking for Fire,
no worries, we can still be friends - go ahead and return the book - I’ll be o.k.
This Is Not A Book Of Only My Content
I have a couple of bonus chapters that include some content from some others in this space that I respect tremendously.
I Will Continue To Update The Book To Whatever Changes YouTube Makes This Year
Below I have directions for registering your version of this book. If you bought a digital version, I’ll make sure you are updated electronically as I update the book. If you bought a paper edition, I’ll make sure you are updated digitally to any changes that come through - for the entire year.
The screens might change. The interface might get gussied up, but the stuff here, won’t change.
Fair enough?
If you’d like to register your book so I can keep you up to date when we make changes (and, with YouTube, you know it will be often), take a look at -
http://www.YouTubeStrategiesBook.com
The registration process is explained there. It’s obviously not required, but the only way I can keep you up to date.
Thoughts / comments? I’d love to hear them:
http://PaulColligan.com/YouTube
http://PaulColligan.com/GooglePlus
http://PaulColligan.com/Amazon
http://PaulColligan.com/Twitter
http://PaulColligan.com/Facebook
http://YouTubeStrategiesBook.com
Paul Colligan
Portland, Oregon
YouTube Strategies 2014 Version 1.1
CHAPTER ONE
What Should I Do About The New YouTube Live Options?
Just a few years back, going live
on the Internet with video was a very expensive proposition. Yes, it was amazing that you could reach the whole world without the assist (or geographical requirements) of an (expensive) transmitter, but it certainly wasn’t within reach of the average
Joe or Jane. I’ve been part of several live broadcasts that generated considerable profit and wouldn’t have changed a thing, but also sent checks to some technology partners in the 5-figures for the honor
of just a few hours live.
A few years before that, it was just dream.
Those days are gone. Now, anyone with a Webcam and a connection to the Internet can broadcast live to the world thanks to the advent of YouTube.
This reality should be your top YouTube Strategy!
The Urgency of Live
Let’s face it, you probably have a stack of books you intend on reading, a number of Podcast episodes you hope to consume soon and (admit it ;-)) hundreds of emails on a folder that you say you are going to read later. It’s a busy world and the tyranny of the urgent (all too often) forces us to put anything that we can postpone on hold.
The same is true for YouTube videos. On a daily basis I see a video that I intend on coming back to but never get around to doing it. You know the rest of the story.
But live changes everything. If my option for consumption is Tuesday night at 8pm or nothing at all, the chances I’ll be there at 8pm are considerable. Use this to your advantage. Throw in the fact that your audience can consume on pretty much any connected device, and … wow.
A Brief History of YouTube Live
When YouTube first launched YouTube Live
it was something that only the TOP YouTube Partners could get into. It was one of those it’s who you know
kind of situations. I had associates with millions and millions of views under their belt who were waiting just to hear back from YouTube about their status, so of course I never thought I’d get access to the platform so quickly.
When Google introduced Google Plus, they knew they needed a killer app
to bring people into the system. This was their Google Hangout
platform that utilized a great amount of YouTube technology, but