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    The Good, Bad & Ugly of Google Adwords
    The Good, Bad & Ugly of Google Adwords
    The Good, Bad & Ugly of Google Adwords
    Ebook42 pages24 minutes

    The Good, Bad & Ugly of Google Adwords

    By Paul Stevens

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    About this ebook

    Google Adwords is an astonishingly powerful system that any business on the planet can use to its advantage without big budgets. This articles explores its reach and power whilst at the same time discussing its design flaws and the potential for advertisers to totally waste their ad spend. .The author currently has almost 50 campaigns running for his own benefit and this article results from his own hands on experience. An entry level Adwords service is offered for $99/month which includes set up and the actual Google ad spend.

    LanguageEnglish
    PublisherPaul Stevens
    Release dateFeb 13, 2014
    ISBN9781310641183
    The Good, Bad & Ugly of Google Adwords
    Author

    Paul Stevens

    There is a favorite line from my novella Dinner Party For Eight in which Angela asks Harry:“What do you think I am?”Harry considered this for a moment. What was she actually?“Well I suppose you are a very beautiful cook.”So if I have to answer the same question what am I actually? I would also need to consider this for a moment. I would like to say I’m an ex astronaut, have more degrees than a thermometer, have competed in the Tour de France without any EPO, surfed Teahupoo in Tahiti and emerged unscathed, sailed round the world, am an ace Alpine skier, am a member of Mensa, have a beauty queen wife and gorgeous kids, and started my own corporation which has listed on NASDAQ. I could go on but like Arnold Schwarzenegger I don’t want to boast.Well to be honest, I have gone some of the way towards all those things. I do have a letter from Wernher von Braun, I do have three degrees in Physics, I have flown in a jet plane (Emirates Air), I do cycle the mega steep hills here where I live but unfortunately can’t get EPO anywhere, I am a keen surfer who has almost managed to break his neck, I am an ocean going skipper and I did own my own yacht though if it was me I wouldn’t sail with me as captain, I do ski but you need to get out of the way, I do have a beautiful wife (though her agreeing to marry me has to be my biggest piece of luck ever) and two great kids, I do have my own software business but no stock exchanges alas and I would like to take the Mensa test but I’m pretty sure I would fail and then I wouldn’t be able to live with that so I would rather rationalize. I live in that sapphire city – Cape Town.

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      Book preview

      The Good, Bad & Ugly of Google Adwords - Paul Stevens

      The Good, Bad & Ugly of Google Adwords

      All Rights reserved © 2014 Paul Stevens, MSc.

      An Article in Steve’s Here’s How 2! Series

      Smashwords Edition

      Contents

      The Good, Bad & Ugly of Google Adwords - The Great Google Rat Race - Also by this Author

      The Good, Bad & Ugly of Adwords

      let’s have some fun at Adwords advertisers’ expense. Lets Google the following search terms:

      Bad Dentists in Fort Lauderdale

      Guess what!! This produces no less than 3 dentists who are Bad:

      Ads related to bad dentists in Fort Lauderdale

      Dr. John C. Stone, DDS - Ft Lauderdale's Favorite Dentist‎

      www.drstonedds.com/best-dentist‎

      1 (877) 646 3163

      $93 New Patient Special!

      Contact Us - Our Services - About Us - Dental Implants

      3101 N Federal Hwy, Suite 501, Fort Lauderdale, FL‎

      Fort Lauderdale Dentist - General Cosmetic & Family Dentistry‎

      www.guilcofamilydental.com/‎

      1 (954) 771 7007

      $75 New Patient Exam & Cleaning

      6550 N Federal Hwy, Suite 550, Fort Lauderdale, FL‎

      Dental Smile Therapy - All Dentistry at One place‎

      www.dentalsmiletherapy.com/‎

      1 (877) 670 9048

      New Patient Package. Only $59

      1901 N Federal Hwy, Pompano Beach, FL‎

      Let’s take another example. Let’s type in Disgusting Hotels in Texas

      Guess what is displayed, inter alia:

      Ads related to disgusting hotels in Texas

      Hilton Hotels In Texas - Best Rate On Texas Hotels - Hilton.com‎

      www.hilton.com/Texas‎

      Book Now. Official Hilton Site.

      Hilton Hotels & Resorts has 888 335 followers on Google+

      The search term credit card scammers brings up this ad:

      Ads related to credit card scammers

      Virgin Money Credit Card - virginmoneycard.co.za‎

      www.virginmoneycard.co.za/‎

      Apply Online Now For The Credit Card That Gives You Great Rates!

      Ok, now let’s try a specific search for a plumber. Let’s say I live in Houston and I search for Plumber in Houston’ Now if I was an ad words advertiser and I had a plumbing business in Cape Town, would I want my ad to show? Of course not. But here’s one that shows up for this search term:

      Affordable Plumber‎

      www.plumberincapetown.co.za/‎

      082

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