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    Networking for Success
    Networking for Success
    Networking for Success
    Ebook79 pages3 hours

    Networking for Success

    By Ty Freyvogel

    ()

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    About this ebook

    Networking for Success is an eBook for people planning to start a new business. Author Ty Freyvogel is a veteran entrepreneur who founded and managed more than a dozen small and million dollar businesses throughout his career. This eBook offers experienced observations thoughtful insights to help readers avoid making unnecessary, costly mistakes! It’s like having a personal mentor to guide you along the way as you face the challenges of starting a new business.
    Are you thinking of starting your own business? Perhaps you’re approaching retirement and looking for a way to keep active and supplement your retirement income. Or maybe you’ve been recently downsized and you’re looking for a way to get back on your feet by working for yourself. Maybe think you can turn an idea into a great business. If so, you’re in very good company!
    Many thousands of people would like to start a business these days, but the challenges and hurdles can be overwhelming! To successfully start a business you have to think about challenges such as financing, marketing, planning, selling, hiring, taxes, and legal issues. And that’s just for starters!
    Contents: Featuring: Five to Help You Thrive; No Business Is an Island; They Call It Customer Service; Network Control; Why Networking Wins Over Smarts; Prepare to Network; Building New Relationships; Networking Basics; Developing Your Customers.

    LanguageEnglish
    PublisherTy Freyvogel
    Release dateMar 29, 2014
    ISBN9780982207529
    Networking for Success
    Author

    Ty Freyvogel

    Ty Freyvogel is a visionary entrepreneur, author and small business mentor. Over the course of nearly four decades he has started and operated more than a dozen small and million-dollar businesses. He is currently President of Freyvogel Technologies, a provider of energy, telecommunications and security services. An early pioneer in the franchise industry, Ty grew a small weight loss center into a thriving chain of 24 units across three states. At that time he was one of the largest franchisees of the NutriSystem weight loss centers in the nation. His present company, Freyvogel Technologies, has been providing technical services to clients for the past 35 years. Ty is a frequently sought out as a speaker, coach and mentor on the subject of small business startups. He is the author of three books on business and recently published The Small Business Startup Series, six ebooks that offer beginning entrepreneurs insights into how to plan, organize and grow a small business. Ty has priced the books in this series at just 99 cents each to help as many budding entrepreneurs as possible.

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      Book preview

      Networking for Success - Ty Freyvogel

      Disclaimer

      This book is presented to the reader solely for informational purposes. The author and publisher are not offering it as legal, accounting or other professional services advice. While best efforts have been used in preparing this book, the author and publisher make no representations or warranties of any kind and assume no liabilities of any kind with respect to the accuracy or completeness of the contents and specifically disclaim any implied warranties of merchantability or fitness of use for a particular purpose. Neither the author nor the publisher shall be held liable or responsible to any person or entity with respect to any loss or incidental or consequential damages caused, or alleged to have been caused, directly or indirectly, by the information contained herein. Readers should always seek the services of a competent professional before undertaking any new business venture or making any key decisions.

      CHAPTER 1

      Five to Help You Thrive

      You’ve probably heard it said that entrepreneurs are married to their work. It’s true. As you know, running a company requires amazing quantities of time, energy, and devotion. But there is one big difference: While matrimony is all about maintaining a healthy relationship with another person, being married to a business is all about maintaining healthy (and profitable!) relationships with several groups of people. In fact, there are five main relationships that small business owners must nurture: relationships with customers, employees, vendors, bankers, and mentors.

      Smart entrepreneurs never forget their own success is intertwined with a complex network of other people and organizations. All of those relationships must be constantly tended and nurtured. Even though your interaction with each of these five groups will be different, your reason for creating positive relationships with them will be the same: building a successful business.

      Entrepreneurs, here are the five most critical relationships to focus on…and why your efforts with these people and organizations can make or break your business:

      Customers. Of course, any business owner wants his customers to be happy. But you need to ask yourself, Am I really going that extra mile to ensure that my customers have the ultimate positive experience? Particularly if you’re a small business owner, your customers are your bread and butter. Not only do you want them to be so happy with your service that they come back, you also want them to go tell someone else that they loved the experience they had with your business.

      Learn as much as you can about your customers, so that when their needs change, you can be the one to provide them with the new services they need—not one of your competitors! Constantly ask them, How can we continue to provide value for your company? They’ll appreciate your efforts to help them be as successful as possible. Always treat them with the utmost respect and do everything in your power to make them happy. That may mean anything from throwing them the occasional discount that’s especially for them to remembering their kids’ birthdays. Take care of all of the little things and not only will your customers be coming back, but they’ll be bringing their friends along.

      Employees. The importance of seeking out the most dedicated, honest, and passionate employees you can find can’t be stressed enough. After all, you have to trust these people to serve your customers, protect your brand, and help your company grow. When you have found the best employees for your business, do everything in your power to hold onto them. Your employees are the face of your organization when you aren’t there. So they must feel like they have a stake in the business.

      Encourage a sense of ownership among your employees. There’s no better way to keep them happy than by giving them the recognition they deserve. Have one-on-one conversations with each of your employees on a regular basis to let them share their problems with you and to give you a chance to recognize their good work. Make sure you find out which jobs within the organization they are the most passionate about and put the right people in those positions. Remember, passion equates to hard work! Nurturing your employees to love your business as much as you do will strengthen your company’s foundation—and your business will be that much more likely to survive setbacks and grow to great heights.

      Vendors. It’s important to nurture relationships with those people who aren’t necessarily working for you but who service you or your company regularly. This can mean anyone from the package delivery guy who stops by every day to the materials supplier who keeps your warehouse stocked to the designer who keeps your website updated. Think of your vendors as honorary employees. Show them that you appreciate what they do for you and also that you care about them and their companies. Get their email addresses and cell phone numbers and stay in touch with them.

      You never know when an emergency might arise in which you could use their help. Your company may not always grow 10 percent a year, and you may have to ask for an extra 30 to 60 days to make your payment. If you already have a good relationship with them, they will be more willing to give you extra time and to work with you to get back on track. Never treat them like they are serving you. Always acknowledge when they have gone above and beyond the call of duty to make you happy. It’s also important that you make sure your vendors are getting as much value out of their relationship with you as you are with them.

      Bankers. At the beginning of your venture, it’s likely that you will require a start-up loan of some kind. And guess who will be your go-to guy. Your banker! The best way to nurture your relationship with your banker is to make sure you always have enough money in your account to make your monthly loan payments on

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