Information Management: Strategies for Gaining a Competitive Advantage with Data
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About this ebook
Information Management: Gaining a Competitive Advantage with Data is about making smart decisions to make the most of company information. Expert author William McKnight develops the value proposition for information in the enterprise and succinctly outlines the numerous forms of data storage. Information Management will enlighten you, challenge your preconceived notions, and help activate information in the enterprise. Get the big picture on managing data so that your team can make smart decisions by understanding how everything from workload allocation to data stores fits together.
The practical, hands-on guidance in this book includes:
- Part 1: The importance of information management and analytics to business, and how data warehouses are used
- Part 2: The technologies and data that advance an organization, and extend data warehouses and related functionality
- Part 3: Big Data and NoSQL, and how technologies like Hadoop enable management of new forms of data
- Part 4: Pulls it all together, while addressing topics of agile development, modern business intelligence, and organizational change management
Read the book cover-to-cover, or keep it within reach for a quick and useful resource. Either way, this book will enable you to master all of the possibilities for data or the broadest view across the enterprise.
- Balances business and technology, with non-product-specific technical detail
- Shows how to leverage data to deliver ROI for a business
- Engaging and approachable, with practical advice on the pros and cons of each domain, so that you learn how information fits together into a complete architecture
- Provides a path for the data warehouse professional into the new normal of heterogeneity, including NoSQL solutions
William McKnight
William is President of McKnight Consulting Group (www.mcknightcg.com). He is an internationally recognized authority in information management. His consulting work has included many of the Global 2000 and numerous midmarket companies. His teams have won several best practice competitions for their implementations and many of his clients have gone public with their success stories. His strategies form the information management plan for leading companies in various industries. William is a very popular speaker worldwide and a prolific writer with hundreds of articles and white papers published. William is a distinguished entrepreneur, and a former Fortune 50 technology executive and software engineer. He provides clients with strategies, architectures, platform and tool selection, and complete programs to manage information.
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Book preview
Information Management - William McKnight
Truth
Preface
Welcome to ground zero of the information age. Increasingly advanced levels of information are permeating every company, every job, every day. Companies are fine-tuning their businesses to degrees never before possible. Companies are allocating resources selectively to customers, products and processes. This is all a result of using information under management.
The analysis of data allows businesses to forecast market trends, consumer spending and purchasing. How we mine the data for use is an important subject that every savvy manager wants to know. Sometimes it’s merely about connecting the dots that savvy managers want to know how to do.
Every time I make a purchase on Amazon, I receive suggestions of other products that I might like as well. If I make an addition purchase based on the recommendation—that’s a return on investment. That’s an example of the business of information.
Social networks interface with other data sources to present opportunities for consumers to sign-up for a variety of events. As consumers make selections based on choices, the information is collected for other opportunities to leverage it.
While human judgment remains vital, the nature of business judgment is changing. It must grow to utilize more information and it must utilize that information more deeply. No matter what business you are in, you are in the business of information. Most other competitive differentiators are expected in business, but it is the way a business utilizes its information today that will set it apart.
Businesses need more information, cleaner information, more well-performing information and more accessible information than their competitors to survive and thrive. And, as Chapters 10, 11 and 12 will attest, the competitive battlefield is quickly moving from traditional, alphanumeric data to big data
and everything it brings.
All of that data needs to come from somewhere. This is not a problem as many companies are swimming in data. There is also an enormous amount of valuable external, third-party data available. If you open up to all relevant social data, fine readings of your sensor devices and all discrete movements of browsers on your websites – all the so-called big data
– the body of data available to each company is mind-boggling. The data has to go somewhere too, and that can be challenging.
Information – the value associated with data – can be yet another story. Information should have all of the characteristics of comprehensive, clean (defined in Chapter 4), accessible and well-performing. Information is data under management that can be utilized by the company to achieve goals. Bridging that divide to solve problems you currently face is where this book comes in.
I’m a believer in the big data movement and how businesses need to capture and exploit it. Big data is just another form of data. All companies are still grappling with non-big
(small?) data. This data has been growing too and it’s vitally important for companies. This book is about turning ALL data into information.
It’s not just about Big Data
by any stretch.
Starting in Chapter 2, each chapter will have a QR code at the end of the chapter which links to some additional information on the topic. In the e-book, these will be direct hyperlinks. These are links I want you to know about, and they will change over time as the subject evolves. Use your favorite QR Reader app to scan or perhaps the built-in mobile cameras of the future that will have a QR scanner.
Each chapter ends with an Action Plan, which summarizes the main take-aways of the chapter and are items to be placed in your work queue.
For Companion book site information, please visit www.informationmangementguide.com.
Chapter One
You’re in the Business of Information
An introductory chapter stressing the importance of information to any business and how good decisions are made based on