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    Thoughts on Design
    Thoughts on Design
    Thoughts on Design
    Ebook104 pages28 minutes

    Thoughts on Design

    By Paul Rand and Michael Bierut

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    About this ebook

    One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.
    LanguageEnglish
    PublisherChronicle Books Digital
    Release dateAug 19, 2014
    ISBN9781452130651
    Thoughts on Design
    Author

    Paul Rand

    Paul Rand (1914–1996) is widely recognized as one of the major influences in the history of graphic design.

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      Book preview

      Thoughts on Design - Paul Rand

      Preface to the Third Edition

      In this edition of Thoughts on Design, the writer has made certain emendations. However, these do not materially alter his original thoughts or intentions. It is for the purpose of clarifying some of the ideas and enriching the visual material that a portion of the text has been revised and a number of illustrations have been replaced.

      When this book was first written, it was the writer’s intention to demonstrate the validity of those principles which, by and large, have guided artists (designers) since the time of Polycletus. The author believes that it is only in the application of those timeless principles that one can even begin to achieve a semblance of quality in one’s work or understand the transient nature of the fashionable. It is the continuing relevance of these principles that he wishes to emphasize, especially to those students and designers who have grown up in a world of pop and minimal art.

      The author is indebted to all the advertisers, publishers, and manufacturers who have provided the opportunities for creating the visual material shown in this book. He also wishes to express his thanks to the typesetters and proofreaders for their help, and to the publishers for making a new edition of this book

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