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    Identifying Consumption: Subjects and Objects in Consumer Society
    Identifying Consumption: Subjects and Objects in Consumer Society
    Identifying Consumption: Subjects and Objects in Consumer Society
    Ebook233 pages5 hours

    Identifying Consumption: Subjects and Objects in Consumer Society

    By Robert G. Dunn

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    About this ebook

    Identifying Consumption illustrates how an individual’s buying habits are shaped by the dynamics of the consumer marketplace—and thus how consumption and identity inform each other. Robert Dunn brings together the various theories of spending and develops a mode of analysis concentrating on the individual subjectivity of consumption. By doing so, he addresses how we spend and its relationship with status and lifestyle.

    Dunn provides a comprehensive guide to the study of modern consumer behavior before summarizing and critiquing the major theories of consumption. At this juncture, he proposes a method of analysis that focuses on the significance of status and lifestyle in social relations that can help explain how the consumer marketplace is shaped. He concludes by raising issues about different ways of consuming and the relationship between consumption and identity.

    LanguageEnglish
    PublisherTemple University Press
    Release dateJun 28, 2008
    ISBN9781592138715
    Identifying Consumption: Subjects and Objects in Consumer Society

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