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Community Connections! Relationship Marketing for Healthcare Professionals
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About this ebook
Whether you’re a chiropractor, medical doctor, massage therapist, veterinarian, acupuncturist, or any other provider of a healing art, you’ve undergone intensive training and developed valuable skills. However, traditional healthcare curricula may not address the critical areas of business, finance and marketing. Proficiency in these skills – especially marketing – can help your practice succeed and allow you to genuinely connect with your communities.
Written by a healthcare professional for healthcare professionals, Community Connections is the first in a series of books designed to bridge the gap between what you're taught in school and how to market a practice in the real world. Using this collection of easy and affordable marketing ideas, any independent healthcare provider can forge a strong and genuine connection with potential clients, regardless of any previous marketing experience.
This guide is all about building the unique relationship between a healthcare provider and the local community, while respecting the specific professional and legal issues inherent in that relationship.
Whether you’re a veteran in the healthcare industry or just getting started, Community Connections contains the valuable advice and practical marketing ideas you need—from the reasons most healthcare practices don’t “market,” to gaining a deeper understanding of yourself and your community at large. Discover how implementing easy and affordable marketing activities can expand the success of your healthcare practice.
Written by a healthcare professional for healthcare professionals, Community Connections is the first in a series of books designed to bridge the gap between what you're taught in school and how to market a practice in the real world. Using this collection of easy and affordable marketing ideas, any independent healthcare provider can forge a strong and genuine connection with potential clients, regardless of any previous marketing experience.
This guide is all about building the unique relationship between a healthcare provider and the local community, while respecting the specific professional and legal issues inherent in that relationship.
Whether you’re a veteran in the healthcare industry or just getting started, Community Connections contains the valuable advice and practical marketing ideas you need—from the reasons most healthcare practices don’t “market,” to gaining a deeper understanding of yourself and your community at large. Discover how implementing easy and affordable marketing activities can expand the success of your healthcare practice.
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Author
Kelley S. Pendleton DC & MPH
Dr. Kelley Pendleton graduated from Logan College of Chiropractic in 2005 with a Doctorate of Chiropractic. She also holds Master’s degrees in Public Health and Alternative Dispute Resolution, as well as Bachelor’s degrees in Psychology, Sociology, and Human Biology. For more than ten years, she has worked in the healthcare industry in various capacities—as an employee, business owner, mentor, healthcare marketing consultant, professional speaker, and educator. When Dr. Pendleton first entered private practice, she couldn’t find a book with marketing ideas appropriate for an independent healthcare business. That struggle provided the inspiration for the Community Connections series. She hopes this series will serve as a road map for healthcare practitioners working to build the practice and community of their dreams. Dr. Pendleton’s passions include health, wellness, leadership, and getting involved with her local community. In 2007, she received the Fire Chief’s Merit Award from the fire department in Scarborough, Maine, in recognition of her leadership and service as the creator of a first responder wellness program. She currently lives in Mandeville, Louisiana, with her fiancé, Michael, and their two furry, four-legged children: Cree and Suki.
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