Mastering Prezi for Business Presentations
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About this ebook
Prezi is a tool for delivering presentations in a linear or non-linear format. This cloud-based software enables users to structure presentations on an infinite canvass in a way that is much more engaging and visually stimulating to the audience.
"Mastering Prezi for Business Presentations" is a must read for anyone already using Prezi who wants to take their presentations to the next level. It covers all of the technical elements of the software, whilst also looking at the practicalities of using Prezi in a business environment.
This book covers all the technical elements of Prezi and also teaches the reader how to think for Prezi, and approach their design in the best way. This is an essential resource for people who want to use Prezi seriously.
As well as covering best practices for inserting imagery, sound, and video, this book also covers topics for business users like collaborating and sharing Prezis online, using Prezi at a meeting to brain storm with overseas colleagues, and how to 'Prezify' PowerPoint or Keynote slides.
"Mastering Prezi for Business Presentations" will escalate you from Prezi user to master with ease.
ApproachAccompanied by plenty of tips and tricks, this tutorial style book has ample examples and screenshots to ease your learning curve.
Who this book is forIf you use Prezi in business and want to take your presentations to the next level, or if you want to become the office Prezi guru, this book is for you.
Russell Anderson-Williams
Russell Anderson-Williams (Bristol, UK) is the founder of http://www.theprezenter.com which is dedicated to educating Prezi users in best practice, sharing advice and tips in design, and more than anything, changing the mindset of Prezi users to that of a non-linear thinker. A wildly creative and visual thinker, Russell has a strong background in visual communication and graphic design, as well as a long career in training and education. Russell has designed and delivered hundreds of visually stimulating training presentations for some of the world's biggest companies in a variety of sectors. By merging his love and passion for educating people with his joy for all things wonderfully visual, he has set a course to turn anyone in the business world into a Prezi Master through his on-site training programs, and tirelessly blogs about everything Prezi-related. He resides in the extremely creative city of Bristol in the United Kingdom where he works in training design, Prezi design and training, and anything else that allows his creativity to run wild.
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Mastering Prezi for Business Presentations - Russell Anderson-Williams
Table of Contents
Mastering Prezi for Business Presentations
Credits
About the Author
Acknowledgement
About the Reviewers
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Free Access for Packt account holders
Preface
What this book covers
What you need for this book
Who this book is for
Conventions
Reader feedback
Customer support
Errata
Piracy
Questions
1. Best Practices with Imagery
Raster and vector images
What are raster images?
Raster file formats
What are vector images?
Vector file formats
What are the benefits of Prezi?
Where can you find great imagery?
Prezi Insert from web
Limitations of the Insert From web function
Using Google image search outside of Prezi
Advanced image search
Standard search
Google image search limitations
Other online sources for imagery
Bang for your buck
The big advantage
Time versus quality
The best of both worlds
Vectorising your imagery
The quick way
Creating your own flavor
Grab a pen
Working with images — quick tips
Summary
2. Using Audio
Why use sound in Prezi?
Where's the Insert Audio button?
How is audio inserted?
Where to get sound files from?
Creating your own sounds
Audio options
Option 1 — looping the background music
What you need for Option 1?
Creating a movie
Converting to .swf
The Prezi bit
Testing the audio
Sharing your Prezi
Option 2 — different sounds at path points
What you need for Option 2?
Creating a movie
Inserting into Prezi
Hiding sound behind content (optional)
Being clever with audio
Translation
Narration
Creating an environment
Customers
Summary
3. Inserting a Video
The technical bit
File size restrictions
Online or offline?
Will your Prezi be viewed online?
Will colleagues want a copy of your Prezi?
Ask the question
Playing videos
Playing along a path
Letting the user play
Positioning videos
Videos — the easy way with YouTube
Searching for the right clip
Creating your own YouTube account
Uploading your own videos to YouTube
Editing videos in YouTube
Enhancements
Quick Fixes
Effects
Audio
Annotations
Captions
Some businesses don't like YouTube
Windows Live Movie Maker
The Home menu
Animations menu
The Visual Effects menu
The Edit menu
Inserting WLMM videos into Prezi
Benefits of Windows Live Movie Maker
Fun with video in Prezi
Questions
Experts
Customer scenarios
Summary
4. Approaching Your Prezi Design
A change of approach
A prison without walls
No end in sight
Linear presentations
Non-linear presentations
The best of both worlds
Ask the question
Death by Prezi
Think for Prezi
Motion sickness
Master the approach
The three Prezi design steps
Step 1 — Plan your Prezi
Things you need to know
Mind Mapping
Why not just write a list?
How to do it?
Why it works well with Prezi?
Map your journey
Step 2 — Get the flavor right
What's wrong with this picture?
Frame it right
Themes
Step 3 — Building in layers
Piece of cake
Bottom layer of sponge
Cream and Jam
Top layer of sponge
The steps, again
Presenting your BIG picture
The science behind it
Neural networks in action
How to find your BIG picture
Summary
5. Projecting Your Prezi
Planning your Prezi
A common mistake
The simple solution
Master's secret shortcut
Why you need to know about ratios?
What this means for your Prezi
Build your Prezi at the 4:3 ratio
Beware the double-click!
Sharing your Prezi
Interactive Prezis
How it works
How will you use it
Summary
6. Prezis for Online Delivery
Your Prezis
Private Prezis
Search engines
Share this Prezi
Viewing
Editing
Embedding your Prezi
Prezi size
User experience
Embed code
The online design approach
The three Prezi design steps
Give instructions
Embedded Prezis
Narration
Highlighting
Highlighting with frames
Highlighting with color
Timing
The BIG Picture hook
Summary
7. Importing Slides into Prezi
Why oh why!
A bit of history
Slides are here to stay!
Slides are useful
Another reason why
Importing slides into Prezi
The Insert PPT function
Prezify your slides
Positioning content
Placement and frames
Zooming
No time to Prezify
Importing your slides as PDF
Things to look out for
Imagery
Zoom
Text
Spell check
Animations
The solution
Summary
8. Prezi for iPad and Android
The Prezi iPad app
Using Prezi viewer
Edit mode
Show mode
Prezi viewer tips
YouTube
Sound
Images
Prezi for Android
Using Prezi with Android
Stay connected
Images
Editing
Sound files
YouTube
iPad and Android comparison
When to present with a tablet
Projector + tablet = wow!
A bit of fun
Summary
9. Mastering the Newer Prezi Features
Templates
The templates
Getting the most from templates
Paths
Assets
Branding
Shapes
Get creative
Editing shapes
Editing lines
Highlighter
Pencil
Drawings and diagrams
Prezi text editor
Spellchecker
Text drag-apart
Font colors
Bullet points and indents
The plus (+) button
Scaling layouts
Grouping and moving
Using a frame
The Shift key
The play button
Summary
10. Prezi Meeting
Setting up a Prezi meeting
Sending invites
Invite to an online presentation
Invite to edit
The invitation e-mail
Presenting online
Audio
Where have they gone?
Timings
Editing online
Instructions
Practice area
Chat area
Personal space
Keeping control
Removing access
Summary
11. Getting Prezi through the Door
PowerPoint's grip on business
The hard truth
The first hurdle
Opportunities to zoom
Be prepared
Using the Theme Wizard
Frame templates
Backing it up
Using PowerPoint to introduce Prezi
Inserting PowerPoint slides
Building a PowerPoint presentation
Slide Dynamic
Offline Prezis
Online Prezis
Educating your business
Company's how-to guide
Summary
Index
Mastering Prezi for Business Presentations
Mastering Prezi for Business Presentations
Copyright © 2012 Packt Publishing
All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.
Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Packt Publishing, and its dealers and distributors will be held liable for any damages caused or alleged to be caused directly or indirectly by this book.
Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information.
First published: July 2012
Production Reference: 1170712
Published by Packt Publishing Ltd. Livery Place 35 Livery Street Birmingham B3 2PB, UK.
ISBN 978-1-84969-302-8
www.packtpub.com
Cover Image by John M. Quick ( <john.m.quick@gmail.com> )
Credits
Author
Russell Anderson-Williams
Reviewers
Ned Potter
Mikah J. Pritchard
Acquisition Editor
Usha Iyer
Lead Technical Editor
Pramila Balan
Technical Editor
Vrinda Amberkar
Project Coordinator
Michelle Quadros
Proofreader
Lynda Sliwoski
Indexer
Hemangini Bari
Graphics
Valentina D'Silva
Manu Joseph
Production Coordinator
Prachali Bhiwandkar
Cover Work
Prachali Bhiwandkar
About the Author
Russell Anderson-Williams is the founder of www.theprezenter.com, which is dedicated to educating Prezi users in best practice, sharing advice, tips in design, and more than anything, changing the mindset of Prezi users to that of a non-linear thinker. A creative and visual thinker, Russell has a strong background in visual communication and graphic design, as well as a long career in training and education. Russell has designed and delivered hundreds of visually stimulating training presentations for some of the world's biggest companies in a variety of sectors. By merging his love and passion for educating people with his joy for all things wonderfully visual he has set a course to turn anyone in the business world into a Prezi master through his onsite training programs, and tirelessly blogging about everything Prezi related. He resides in the extremely creative city of Bristol in the United Kingdom where he works in training design, Prezi design and training, and anything else that allows his creativity to run wild.
Acknowledgement
I'd like to thank Packt Publishing for their support and guidance in what at first seemed like a huge challenge. They made it a very easy journey, so thanks to one and all.
I also want to thank the team at Prezi, Peter Arvai (Founder, CEO), Adam Somlai-Fischer (Founder, Head of Design), Drew Banks (Head of Marketing), and Zoli Radnai (Community Manager), for your support and appreciation of what I'm trying to do. The same goes for every single Prezi employee who works tirelessly to bring the world an incredible product. You guys really are going to change the world by making information more engaging and easier to digest. Thank you!
My biggest thanks has to go out to my wife Natalie (a self-confessed non-creative) for having the patience to put up with my crazy creative ramblings that probably made no sense to her at all. Thank you darling for always taking the time to listen and also keeping me grounded when I get a little too carried away with my ideas. You're the best.
About the Reviewers
Ned Potter is an Academic Librarian in the UK, at the University of York. As an information professional he has won various awards, including being named a Mover & Shaker by Library Journal in the Marketing
category. He is the author of Library Marketing Toolkit, published in 2012.
Ned teaches at classes, and presents and writes on emerging technologies and marketing. He is a member of the Prezi Pioneer program and has produced extremely popular online guides to the platform, endorsed and promoted by Prezi themselves. He can be found online at www.thewikiman.org, or you can access his Prezi page via http://bit.ly/howtoprezi.
Mikah Pritchard holds a B.S. in Psychology from Oakland City University. She is currently pursuing M.S. Ed. in Instructional Systems Technology at Indiana University. She has had an interest in Educational Psychology and Education Studies throughout her academic and professional career, which has involved the work in graphic design, online instructional materials, and non-traditional student education, including adult learners. Combining her passions of technology and educational psychology in her current position, Mikah works as an Instructional Technologist at DePauw University.
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This book is dedicated to anyone in business who fights every day to inject a little more creativity into their world. For anyone who's sat through hundreds of hours of tireless slides over the last few decades and wants something new. For everyone in business who understands that it's not always what you say, but how you say it. This book is for all of you. Keep fighting the good fight and never do anything just because that's how it's always been done!
- Russell Anderson-Williams
Preface
If you've discovered Prezi in the last few years or even very recently, you have joined part of an interesting movement that's rapidly changing how ideas are shared. If you're reading this now then there's no doubt in our minds you're completely sold on the fact that business presentations need to change. You're probably also sold on the fact that Prezi is exactly what's needed to make that change. In this book you'll find all the tools and guidance to take your business presentations to the next level, and build on what you already know about Prezi. Our aim is to take you from Prezi user to Prezi master, and we hope you enjoy the ride.
What this book covers
Chapter 1, Best Practices with Imagery, will show two different types of imagery. It will help you understand the pros and cons of using either within the Prezi canvas. There are also useful tips on where to find imagery for your Prezi designs and how to create some of your own.
Chapter 2, Using Audio, teaches you how to add audio to your canvas and understand when this technique should and shouldn't be used. Audio can bring a whole new dimension to your Prezi designs. It will also make your Prezi very engaging for anyone viewing it online.
Chapter 3, Inserting a Video, explores the benefits of using video files that are stored offline or online. We will also look at how to create your own YouTube account to edit and manage your online video files.
Chapter 4, Approaching Your Prezi Design, will help you understand the most logical and time-saving way to approach your Prezi design. You'll see exactly why Mind Mapping and planning your Prezis are so important, and you'll also learn the three Prezi design steps to help you build perfect Prezis every time.
Chapter 5, Projecting Your Prezi, gives you some simple facts about projectors that you probably never knew before. With this new knowledge you'll understand why some of your Prezi designs don't look the same once projected onto a big screen. This is an extremely useful chapter that will help keep each and every frame of your Prezi design looking great.
Chapter 6, Prezis for Online Delivery, gives you some simple tips to help engage with your audience and keep them focused when exploring a Prezi on their own. Some of your Prezis will be accessed by colleagues and customers online. Because of this you'll need to take a slightly different approach and think about your audience a lot more.
Chapter 7, Importing Slides into Prezi, helps you understand the Insert PPT feature, and also gives great tips on how to truly turn linear slides into non-linear presentations. With PowerPoint being so dominant in business presentations for such a long time there's no doubt you'll need to Prezify slides for your organization.
Chapter 8, Prezi for iPad and Android, explains how to use the Prezi viewer for iPad, and also gives great advice on how to present using a tablet device. If you use an iPad or Android tablet for business, then why not use it to present new ideas to your colleagues and managers at work?
Chapter 9, Mastering the Newer Prezi Features, will help you master some of the newest Prezi features available as the Prezi software is improving all the time. In this chapter, you will learn how to