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    Vintage Ephemera: From the Collection of Cavallini & Co.
    Vintage Ephemera: From the Collection of Cavallini & Co.
    Vintage Ephemera: From the Collection of Cavallini & Co.
    Ebook178 pages18 minutes

    Vintage Ephemera: From the Collection of Cavallini & Co.

    By Brian Coleman

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    About this ebook

    Cavallini is one of the best-known companies for high-quality gift and stationery products. They have been producing everything from calendars to wrapping papers for 25 years. Designs are based on ephemera from all walks of life—charming vintage post cards of the Eiffel Tower, centuries-old hand-colored engravings of birds and flowers, rare maps and prints, amusing early twentieth-century advertisements and trade materials.

    From the hottest world travel destinations—Bon Voyage, San Francisco, New York, London, Italy and Paris—to popular themes such as Christmas, Flora and Fauna and Animals, this book will inspire anyone who enjoys art and design.

    Brian D. Coleman is the author of Fortuny, Barry Dixon Interiors, and Farrow & Ball: The Art of Color, among other home design books. He writes for Old House Interiors and other magazines. He divides his time between New York and Seattle.

    LanguageEnglish
    PublisherGibbs Smith
    Release dateAug 11, 2014
    ISBN9781423633655
    Vintage Ephemera: From the Collection of Cavallini & Co.
    Author

    Brian Coleman

    Brian D. Coleman, MD, divides his time between Seattle and New York. His articles have appeared in magazines ranging from Old House Journal, where he is the West Coast editor; to Period Living in the U.K. Brian is the author of seven books on the decorative arts, including the recent titles Farrow & Ball and Cottages.

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      Book preview

      Vintage Ephemera - Brian Coleman

      Francisco

      Foreword

      T he dictionary defines ephemera as things that are important or useful for only a short time; items that were not meant to have lasting value. Maurice Rickards, who along with others formed the Ephemera Society in London in 1975, thought ephemera to be the minor transient documents of everyday life. Ephemera was not meant to be preserved; it was created to meet the needs of the day and to be discarded once it had served its original purpose. Contrary to expectations, much of it was saved.

      Ephemera is everywhere. Much of it comes from advertising and packaging. An example from my own life may begin to explain why people are drawn to these transient documents. Not too long ago, I made a cup of tea. While the tea was steeping, I looked at the tea bag tag. It possessed, to my mind, such good design that I didn’t want to throw it away. So I saved it. At the time, I wasn’t sure what I would do with it, but it caught my eye in a way that made me want to keep it. What to one person is a scrap of paper destined for the trash is to another a treasure. But these incidental scraps of paper can take on new meaning to a collector.

      People are drawn to ephemera and choose to collect it for many reasons. Some collections simply reflect people’s likes. They like dogs, so they collect dog-themed ephemera. My childhood baseball card collection reflects my early love of sports. Some ephemera is collected to evoke memories of a specific event or time. A saved ticket stub or playbill can transport you back to a special concert or show. Greeting cards, postcards, and correspondence are saved for the same reason. The appeal of certain pieces of ephemera lies in their design quality, like my tea bag tag. Yet another reason for assembling a collection is the desire to travel back in time and connect to another era. Historically minded collectors may choose to focus on World War II memorabilia or a particular World’s Fair or Exposition. The desire to collect often encompasses more than one of these reasons.

      Ephemera takes on added significance precisely because of the unique, idiosyncratic meanings that we attach to it. What objectively is just a piece of paper is transformed by us into

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