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    Naked Words 2.0: The Effective 157-Word Email
    Naked Words 2.0: The Effective 157-Word Email
    Naked Words 2.0: The Effective 157-Word Email
    Ebook110 pages1 hour

    Naked Words 2.0: The Effective 157-Word Email

    By Gisela Hausmann

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    About this ebook

    *A guide to concise, commanding communiques
    Mary Vinnedge, SUCCESS Magazine

    Email subject lines vs. elevator pitch
    Today, learning to write a subject line that will get your recipient's attention can be more important than practicing a perfect elevator pitch. Just ask yourself: How often do you pitch, and how many emails do you write? In fact, you may have to send an email to even get the opportunity to present your elevator pitch.

    The analysis of email marketing 2015 also demonstrated a new trend - most business people do not like to pick up the phone any longer, but they read work-related emails on their phones, before and after business hours.

    A perfect marketing email with an attractive subject line sent at 6:30a.m. might prompt a reply even before start of the business day, because the recipient read the email on his/her commute.

    In her book "NAKED WORDS 2.0 The Effective 157-Word Email," email evangelist Gisela Hausmann offers a trick that will make any subject stand out in your recipient's Inbox!

    *"Naked Words 2.0" is the book to read if you want to maximize your chances of getting media features, sponsor ships, or any other type of opportunity. If an employee is looking to advance their career or an entrepreneur is looking to build rapport with influencers, their next step should be buying this book."
    Kallen Diggs, International Bestselling Author & Huffington Post Columnist

    Email marketing demystified Email evangelist Gisela Hausmann analyzed 100,000+ emails for effectiveness and personal appeal. This extensive research helped her to create a system to improve each of the seven parts an email. In her book, she reveals how to compose an attention-getting subject line, offers tricks to keep emails short and concise, gives the scoop on which words to avoid at all costs, and provides much more.
    Even if you apply only two or three of the tricks in this book, you'll see an immediate improvement in response times and response rates.

    *"In today's hectic world email is still the most direct way to share your message. Naked Words is a fantastic book that will show you how to get your message read and acted on."
    Brian Burns, Host of "The Brutal Truth About Sales & Selling" - PodCast

    "Naked Words 2.0 The Effective 157-Word Email "is the ideal resource for

    marketing professionals

    small business owners

    employees who work in any type of service industry (law offices, transportation, hospitality etc.)
    self-employed artists and contractors

    job seeker

    Twenty-three illustrative pictures serve as examples of the good and the not so good. Clearly labeled action steps also ensure you know exactly what to do and when to do it.

    LanguageEnglish
    PublisherGisela Hausmann
    Release dateJul 2, 2015
    ISBN9780996389358
    Naked Words 2.0: The Effective 157-Word Email
    Author

    Gisela Hausmann

    Her motto:"Don't wait. The time will never be just right."-Napoleon HillGisela Hausmann is an email evangelist, an author, a former film maker and a transportation professional. Some of her books have been featured in the Success magazine, in Entrepreneur and on Bloomberg's podcast "Decrypted." She is also the winner of the 2016 Sparky Award “Best Subject Line.”A unique mixture of wild risk-taker and careful planner, Gisela globe-trotted almost 100,000 kilometers on three continents, including to the locations of her favorite books: Doctor Zhivago’s Russia, Heinrich Harrer’s Tibet, and Genghis Khan’s Mongolia.She graduated with a master’s degree in Film & Mass Media from the University of Vienna. She now lives in Greenville, South Carolina. She tweets at @Naked_Determina

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      Book preview

      Naked Words 2.0 - Gisela Hausmann

      3 STATEMENTS ABOUT COMMUNICATION

      Please take a few seconds to reflect on the following three statements:

      1. Any company or organization’s best communicator is among its most valuable employees. On the list of greatest communicators in history are innovator and entrepreneur Steve Jobs, US president Ronald Reagan, and Civil Rights Leader Martin Luther King. We bought into their visions, ideas, and products because of their words.

      2. E-mail has replaced the formal business letter.

      3. Most likely you have to write e-mails daily. Make them count!

      WHY IS THIS BOOK TITLED ‘NAKED WORDS’?

      This book’s mission is to help you write better or best e-mails.

      It presents facts, examples, and the unspoken rules.

      It also includes twenty-seven e-mails, whose writers never thought about what the recipients would think when receiving these meaningless, silly, or even outright stupid messages; but that is what matters.

      We write e-mails to help the recipients, to give them information, or to make them happy.

      WHY SHOULD YOUR E-MAIL HAVE 157 WORDS?

      It’s a metaphor.

      157 is a prime number. A prime number is a natural number greater than 1 that has no positive divisors other than 1 and itself. In other words, it is not pieced together, it is unique.

      To stand out among the crowd of e-mails, your e-mails need to be as unique as prime numbers, which are special among the never-ending sequence of numbers.

      Since most of us receive hundreds of messages daily, e-mails need to be short and concise to be effective. People get lost when reading too long e-mails; whenever they can, they skip them or delete them. When readers receive long e-mails, they quite often think

      • If you can’t say what you want in a few lines, don’t expect me to find out!

      • I don’t have time for this, I have stuff to do!

      • I expected an e-mail, not a novel.

      On the other end of the spectrum, e-mails can be too short. An e-mail is NOT a text message. When people receive e-mails that show no effort, their reaction tends to be

      • If you don’t want to work on your own behalf, why should I? (=> ‘delete’)

      E-mails of approximately 150 words can be read without having to scroll; the reader can grasp the content quickly and will more likely respond. Short, concise e-mails evoke the feeling that the sender is a competent and capable person.

      You can easily test this effect by sending two e-mails to yourself, one with about 150 words and another one with about 300 words. Open them one after the other and observe your emotions when you just look at the e-mail (before you would begin to read).

      Additionally, establishing a good contact means that the recipient will be interested in reading your future e-mails. You can present your agenda in small bites/short e-mails.

      E-mails with approximately 150 words are appealing.

      EXAMPLE OF A PERFECT E-MAIL

      ***

      Hello Gisela,

      Thank you for contacting us.

      I understand you would like us to retire Writing Great E-mails is Not Art - 9 Ways to get there, title ID 4793023.

      I can confirm that your title is now retired in our system, which means that it is unavailable for production of new orders. However, your Amazon detail page will remain active as this listing information may persist to support activities such as sales of used copies through the Amazon Marketplace.

      As you may know, Amazon offers customers the opportunity to find out-of-print books through their Marketplace. This is similar to a used bookstore as it is their aim to list a wide selection of titles for their customers' reference and convenience.

      If you would like to un-retire your title, please use the Contact Us feature in your account to submit your request.

      I hope this information proves helpful.

      Merry Christmas!

      Best regards,

      (name)

      CreateSpace Member Services*

      ***

      Why is this e-mail great?

      1) Friendly, personal greeting

      2) Name of recipient is spelled correctly

      3) Confirmation that the sender has understood my request

      4) Confirmation that the sender has handled the request

      5) Inclusion of important information

      6) Short sectioned paragraphs that make it easy to grasp the content

      7) Seasonal ending salutation

      Could you feel that the sender did his best to help? Did you enjoy reading this e-mail?

      It has 156 words; that is as close to 157 words as you can get.

      The sender, CreateSpace, is a member of the Amazon group of companies. Amazon ranks #2 (only behind Apple, Inc.) on Fortune Magazine’ list of Most Admired (companies) 2014.

      * Many thanks to CreateSpace for granting permission to

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