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    Launch Your List: The Email Marketing Roadmap to Bigger Profits and More Engaged Readers
    Launch Your List: The Email Marketing Roadmap to Bigger Profits and More Engaged Readers
    Launch Your List: The Email Marketing Roadmap to Bigger Profits and More Engaged Readers
    Ebook68 pages51 minutes

    Launch Your List: The Email Marketing Roadmap to Bigger Profits and More Engaged Readers

    By Liz Froment

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    About this ebook

    Want to get more people on your email list? Make a connection with your readers? Sell more books? 

    Every self publisher does. Unfortunately, not everyone has the knowledge or time to make that happen.

    Because, let's face it, publishing a book is a lot of work. Hours of time spent researching, writing, editing all to get your book out there ready to be sold. But the process can't end there.

    You have to be able to market your book to both your current readers, as well as new ones.

    I've talked to dozens of self published book authors who are fantastic writers and have a really hard time getting the sales and readers their book deserves. 

    Authors who don't even have email lists, or even if they do, don't know how to reach out to their subscribers and build up those relationships. Authors who start off with a bang and then after only a month just see a trickle of sales. Authors who feel their book must be a failure because they just can't get it to sell. 

    This book was created to help solve that problem. 

    LanguageEnglish
    PublisherLiz Froment
    Release dateJul 29, 2015
    ISBN9781513009483
    Launch Your List: The Email Marketing Roadmap to Bigger Profits and More Engaged Readers

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      Book preview

      Launch Your List - Liz Froment

      Introduction

      Here’s How it’s Gonna Work

      Section 1: Email Marketing Overview

      What is Email Marketing?

      Why Email Marketing?

      The Components of a Sales Funnel

      Understanding the Sales Funnel

      Section 2: Build Your Sales Funnel

      Your Target Audience

      Reverse Engineer Success

      Driving Traffic to Your Funnel

      Section 3: Choosing an Email Service Provider

      Email Service Provider Overview

      Final Tips on Email Service Providers

      Section 4: Setting up Your Email Funnel

      Autoresponder Basics

      Getting Your First Autoresponder Started

      Building Multiple Lists

      Bringing it All Together

      Introduction

      Welcome!

      You’re taking the first step to putting your book way ahead of the rest of your author peers and on the road to getting more leads and more readers over the long run.

      Sound good?

      Thought so, so let’s get a few things out of the way before we get started.

      First, this isn’t going to be easy.

      If you want to start getting more readers based on email marketing, it’s a slow burn. You aren’t going to see changes overnight, and there is a bit of work you need to do first before you even get started.

      I know what you’re thinking, but don’t give up just yet!

      The good news is once you set up your emails and autoresponders the hard part is done. That’s the beauty of email marketing and automation, it’s a set it and forget it type of system.

      You purchased this product because you have a serious need, you want to do something to help market your book, and you know email is important now, but you just aren’t sure how to tie it all together.

      That’s the first step.

      One of many we’re going to take together.

      Ready to get started?

      Here’s How it’s Gonna Work

      The aim of this book is to give you a big overview of what email marketing is and why it’s important. From there, we will drill down a bit and look at some of the types of email service providers out there, as well as how to set up your own email autoresponders.

      Think of it as an email marketing 101 course for self-publishers. The information in here specifically moves towards helping you drive more potential readers to your books and getting them to buy.

      The guide is going to be separated into sections, then further broken down into segments.

      In each of these segments and sections, I’m going to be walking you through the process to get your email funnels set up and running.

      Some will include action steps, others will speak to a general mindset you need to master during the process.

      The last thing I want to do is overwhelm you. I want each of these sections to take you just a little bit of time to complete. In theory, if you work on this a little bit each day, you should be able to get your first email funnel up and running in the next month.

      Not too bad, right?

      Take it from experience, the hours add up, and at the end of this process, you’re going to have a working email funnel and autoresponder.

      In the meantime, sit back and relax, because we’re about to get started.

      And remember, if you have any questions at all during any part of the process, don’t hesitate to contact me. I’ll be sure to get back to you.

      Section 1: Email Marketing Overview

      Haven’t lost you yet, I see.

      Let’s get started on learning about exactly what email marketing is and why you need to have it in order to take your business to the next level.

      Yes, we’re going to get into the tips, tactics and how to in a little bit. Don’t worry, there will be plenty of instruction and action points for you to do in the next few sections.

      First, I want to be 100% sure that by the end of this section you are going to have a very clear understanding of email marketing and sales funnels.

      We’re going to dig into what email marketing is, why you need to have it in your business and how it can help drive more leads to your business and get you more customers.

      It may seem unimportant now, but I am a firm believer in building blocks. In order to

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