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    Electronic Commerce: Principles and Practice
    Electronic Commerce: Principles and Practice
    Electronic Commerce: Principles and Practice
    Ebook403 pages8 hours

    Electronic Commerce: Principles and Practice

    By Hossein Bidgoli

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    About this ebook

    This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject. The book provides a balance of theories, applications, and hands-on material. Electronic Commerce is divided into four parts: Electronic Commerce Basics, Electronic Commerce Supporting Activities, Implementation and Management Issues in Electronic Commerce, and Appendix and Glossary.

    The book's chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case studies. They include 10 or more hands-on exercises, encouraging readers to explore and analyze sites, and a list of key terms and bibliographic citations. They conclude with 25-30 review questions and 6-10 projects for further investigation.

    • Offers a generalist's overview of the field and its major players for people with little or no technical background
    • Every chapter starts with an industry profile and two information boxes, which serve as case studies and point to practical applications
    • Projects and hands-on exercises conclude each chapter
    LanguageEnglish
    PublisherAcademic Press
    Release dateAug 29, 2001
    ISBN9780080505299
    Electronic Commerce: Principles and Practice
    Author

    Hossein Bidgoli

    Hossein Bidgoli, Ph.D., is professor of Management Information Systems at California State University, Bakersfield. Dr. Bidgoli helped set up the first PC lab in the United States. He is the author of 40 textbooks, 26 manuals, and more than three dozen technical articles and papers on various aspects of computer applications and information systems that have been published and presented throughout the world.Dr. Bidgoli is a two-time winner of Meritorious Performance and Professional Promise Award for 1985-86 and 1988-89, School of Business and Public Administration, California State University, Bakersfield.

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