Libraries and Identity: The Role of Institutional Self-Image and Identity in the Emergence of New Types of Libraries
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About this ebook
- Based on original research which has already attracted international claim
- Focuses on aspects of library development which are mostly overlooked
- Focus on the change from traditional library types such as public and academic libraries to new ones such as joint use libraries and digital libraries
Joacim Hansson
Dr Joacim Hansson is Senior Lecturer at the department of Library and Information Science at the School of Humanities, Växjö University, Sweden. He has published extensively both in Swedish and internationally. Libraries and Identity is his fifth book.
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Libraries and Identity - Joacim Hansson
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The institutional identity of libraries – a theoretical framework
Defining the institutional identity of libraries can be done in many ways. Several questions have to be answered, each one of them creating specific problems which have to be addressed. What is a library in the first place? Is it possible to speak of ‘libraries’ in a general sense or is it necessary to narrow the concept down to specific types of libraries? Can libraries be defined as institutions? Is it at all possible to speak of an institutional identity of libraries – and if so – of what does such an identity consist?
Institutional identity is a concept used in several academic disciplines. Among the most prominent is organisational psychology, where the concept covers issues on, for instance, how employees get to incorporate a managerial vision of a certain organisation in such a way that they are able to identify with it on a personal level. Studies of this which take a theoretically critical position see a process of identification as central to the ability of an organisation to create an identity from within, one which is based on assumptions by the employees that are in all, or most, aspects coherent with the will of the management (Alvesson and Willmott, 2002). Through the establishment of an organisational culture, by what might somewhat drastically be labelled as manipulation of the employees, the organisation simultaneously gains a solid recognition as a homogenous good and upholds an identity regulation crucial in the public relations of the organisation and in the work of creating a perhaps similar recognition of identity among clients or customers. A very distinct set of norms is created and the possibility of control over individuals within the organisation is facilitated. Easily recognisable examples of this are transnational corporations such as hamburger brands and sports