Never Give Up
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About this ebook
Uncover 20 inspirational interviews with the leaders from America's fastest-growing private companies, including Tom Deierlein (ThunderCat Technology), Ron Rudzin (Saatva), and Greg Muzzillo (Proforma). Learn what success means to them and apply their proven insights into your own life! Never give up.
Jason Navallo
Jason Navallo is a career advisor, executive recruiter, and author. He has a B.B.A. in Finance from Baruch College's Zicklin School of Business and lives in New York City.
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Never Give Up - Jason Navallo
Never Give Up
Jason Navallo
~~~
Smashwords Edition
Navallo Publishing © 2015
Smashwords Edition, License Notes
This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to your favorite ebook retailer and purchase your own copy. Thank you for respecting the hard work of this author.
Free Gift
Thank you for purchasing my book! To express my gratitude, I’m also offering you a free copy of my compilation work, 100 Inspirational Quotes to Overcome Adversity, which includes some of the most inspirational quotes from famous figures throughout history!
01_100_Inspirational_Quotes_Book_Cover_5x8.jpgClick here to get yours: www.navallo.net
Table of Contents
Introduction
Luther Cifers
John Sammut
Jim Spadaccini
Ralph Erenzo
Chris Jones
Dawn Kelley
Ron Rudzin
Shawn Hansson
Tom Deierlein
Gary Garth
Seth Streeter
David Moritz
Cindi Brown
Greg Shaefer
Ryan Harwood
Adnan Derrani
Nick Kovacevich
Jeff Grover
Greg Muzzillo
Joe Pulizzi
Introduction
It’s easy to give up. It’s easy to throw in the towel when life throws us a big punch. People let us down, things don’t always go according to plan, and we may feel as if we will never achieve what we set out for; as if things won’t get better. Sometimes, life’s ups and downs can seem too tough to handle.
I refuse to give up on my dreams. My vision for the future is stronger than any struggles or setbacks I face in the present because I know the surest way to succeed lies in never giving up. No matter how long it takes or how hard I have to work, I will not stop until I’ve achieved what I set out for, even if I have to fall flat on my face in order to improve and learn a valuable lesson.
I write books that I would like to read; books that I would look to for inspiration when times get tough. Some people love my work, and some people don’t. This is something I have accepted, as an author, for having a writing style that’s extraordinary. It’s never easy having your work judged and reviewed. However, I’ll accept a few negative reviews in order to reach my core audience: the visionaries, from all walks of life, who are driven to become successful. To them, my work is fuel for the hustle, which is exactly what I intend for it to be.
I’ve learned never to compare myself to others. Everyone has their own path; their own journey. And success takes longer for some than others. That’s why I look straight ahead towards my goals, and try to always surround myself around the right people who will help me succeed because it’s a team effort. You truly cannot make it on your own.
Aim for greatness. You may go through hell to get there, but nothing will stop you if you keep a determined mindset; if you keep moving. This book would’ve never come into existence had I given up; had I gave into my fear of failure. I pushed myself to great lengths, sacrificing my time and energy to chase perfection, in order to achieve excellence, even if no one reads.
A continuation of Success: 30 Interviews with Entrepreneurs & Executives, this book, features 20 inspirational interviews I’ve conducted with the leaders from some of America’s fastest-growing private companies. It’s a short book that serves as a commitment to my readers, and to myself, that I will keep writing, even when times get tough. Never give up.
Luther Cifers
Luther Cifers.jpgLuther Cifers is the founder and president of YakAttack LLC; a paddlesports accessory manufacturing company focused primarily on the kayak fishing market. From 2009 to 2014, YakAttack has averaged 156% annual growth, with a 3-year growth of 902% from 2012 to 2014.
A self-described homeschool dropout, Luther started his career in manufacturing with an entry-level position of putting sheet pans into a belt oven that cured carbon brushes. He quickly climbed the ranks at the 3rd tier automotive component manufacturer, acquiring skills in manufacturing, engineering, programming, and management, spending most of his 20-year career designing products and automated manufacturing equipment.
In 2008, Luther took up the hobby of kayak fishing, and as a problem solver by nature, identified some opportunities for new products for outfitting kayaks. A classic garage startup,
YakAttack was launched in 1999 with a few hundred dollars and has remained organically funded. An unwavering adherence to a set of core values including honesty, creating success for customers, creating opportunity for employees, and manufacturing exclusively in the U.S.A., has propelled YakAttack’s rapid growth and has made it one of the most popular and respected brands in the rapidly-growing kayak fishing market.
1. How do you define success?
I define success as the achievement of one’s goals. Success for individuals, groups, and companies can be very different since goals vary. When you achieve what you set out to accomplish, you’ve succeeded.
2. What is the key to success?
It might be more of a ring of keys to success. When I think of a key, I think of something needed to unlock a door. The path to success has many doors and requires more than one key. I’ll list what I view as the 5 most important ones:
Key #1: Know yourself. Success requires persistence, and too often people set out on impulsive journeys only to find when things get tough, they have embarked on a journey they don’t want to be on. If you don’t truly know yourself, it can be easy to set goals that seem attractive at first, but do not really suit you. Knowing yourself is a prerequisite to the second key: knowing your mission.
Key #2: Know your mission. Too often in business, the defined goal is simply to make money.
While creating wealth is a worthwhile endeavor, it’s a means, not an end. What will making money help you achieve? What is the thing you really care about? Is